2011年央视春晚的广告收入创新高,但节目中的植入广告引发了热议。最近,某网站举行了一次题为“对今年春晚植入广告的态度”的调查,请根据以下饼图(pie chart) 所示信息用英语写一篇短文,并提出你自己的看法。
注意:1. 对所给提示,不要简单翻译,可适当增加细节,使行文连贯。
2. 词数150左右。开头已给出,不计入总词数。
3. 植入广告: product placement 形象image
The 2011 Spring Festival Gala has set records for TV commercial rates, which accordingly has caused heated discussions due to product placement in the programs.
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The 2011 Spring Festival Gala has set records for TV commercial rates, which accordingly has caused heated discussions due to product placement in the programs.
As is shown in the pie chart, 20% of the people surveyed think it acceptable, for the product placement appears in the programs naturally. And 15% of them consider it necessary for CCTV to make money from product placement, which is of great benefit to the development of CCTV itself. However, among the people surveyed, more than one third of them complain that the product placement has nothing to do with the programs. 25% of them even feel hurt seeing so much of it. Furthermore, the rest 10% hold the view that great harm has been done to the image of CCTV.
From the chart we can draw a conclusion that most of the people surveyed are against product placement in the programs. In my opinion, product placement nowadays is almost unavoidable, but it should not damage the art of the show and should take the audience’s feelings into account.
解析试题分析: 图表类作文的形式及特点是以表格形式将统计的数据或被说明的事物 直接用表格形式体现出来. 侧重于数据的排序。此类题目基本不要求考生对写作内容进行发挥,主要将所给信息用句子完整准确连贯的表达出来.主要考查同学 们三方面的能力:A.信息处理或整理的能力 如信息之间能否合并为逻辑关系或处理先后顺序等B. 组词造句能力 如内容和语言表达的准确性和合适性C. 连句成文能力 信息内容的完整性和连贯性,基础写作解题步骤:1.审题2.列要点3.依要点 拟草纲 组织成句.4.构篇章扩句成文.5.检查润色。
【亮点说明】范文使用了好的词组:have nothing to do with和…无关,draw a conclusion得出一个结论, take sth into account把…考虑在内,还有范文使用了多变的句式:.As is shown in the pie chart, 20% of the people surveyed think it acceptable, for the product placement appears in the programs naturally. 这句话用了非限制性定语从句,And 15% of them consider it necessary for CCTV to make money from product placement, which is of great benefit to the development of CCTV itself. 这句话用了it做形式宾语和定语从句, 25% of them even feel hurt seeing so much of it.这句话用了非谓语动词,the rest 10% hold the view that great harm has been done to the image of CCTV.这句话用了同位语从句,还有范文使用了However, Furthermore, In my opinion,这样的关联词使文章更加连贯。
考点:考查图表类书面表达
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注意:
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