Amtrak(美国铁路客运公司)was experiencing a downswing in ridership(客运量)along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America's standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive, the Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
(1) What's the author's purpose in writing this passage?
[ ]
A.To show the inability of trains to compete with planes with respect to speed and convenience.
B.To stress the influence of the automobile on America's standard of convenience.
C.To emphasize the function of travel agencies in market promotion.
D.To illustrate the important role of persuasive communication in changing consumer attitudes.
(2) It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that ________.
[ ]
A.trains were not suitable for short distance passenger transportation
B.trains were not the fastest and most convenient form of transportation
C.trains were not as fast and convenient as they used to
D.trains could not compete with planes in terms of luxury and convenience
(3) To encourage consumers to travel by train, DDB Needham emphasized ________.
[ ]
A.the freedom and convenience provided on trains
B.the practical aspects of train travel
C.the adventurous aspects of train trips
D.the safety and cleanliness of train trips
(4) The train ads were placed among family-oriented TV programs involving nature and America because ________.
[ ]
A.they could focus on meaningful travel experiences
B.they could increase the effectiveness of the TV programs
C.their profits could be increased by some 15 percent
D.most travel-lovers and nervous fliers were believed to be among the audiences
科目:高中英语 来源:学习高手必修一英语人教版 人教版 题型:053
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科目:高中英语 来源: 题型:阅读理解
阅读下面的短文,然后按照要求写一篇150词左右的英语短文。
A Little Hero
A group of Italian soldiers led by a captain were advancing slowly toward the position of the enemy. They arrived at a farmhouse, in front of which sat a small boy, cutting a branch of a tree with his knife.
"What are you doing here?" asked the captain. "Why didn't you leave with your family?"
"I don't have any family," said the boy. "I'm an orphan. I used to work for the family that lived here. They've gone, but I stayed in order to see the fighting."
"Have you seen any Austrians pass by here?"
"Not within the last three days."
"Do you think you could climb that tree and tell me whether you see anything of the Austrians in the distance?"
"Sure!"
In a few minutes the boy was at the top of the tree.
"Look straight ahead," cried the captain, "and tell me what you see."
"Two men on horseback - nothing else."
"How far away?"
"About a mile and a half. They're standing still." ….
"They're shooting at me," said the boy. "but don't worry. Let me tell you what's to the left. Well, there's a church and I think I see..."
A third bullet passed, and the boy was seen to fall suddenly from the tree, dead.
"Poor boy!" said the captain, covering the boy's body with a national flag and saying, "He died like a soldier and we must bury him like a soldier."
Soon it was covered with flowers. He gave his life to his country.
【写作内容】
学校最近组织了一次中美学生交流活动,你参加其中的“童年生活”讨论。听完Joe讲的故事“A Little Hero” 之后,你准备写一份发言稿,题目是“After Listening to ‘A Little Hero’ ”,内容要点包括:
1. 以约30个词概括你听完A Little Hero的故事;
2. 然后以约120个词谈谈你的童年生活,内容包括:
(1) 对自己童年生活的感受;
(2) 你的童年以及现在的生活和故事中那位小英雄的童年生活有什么不同?
(3) 作为一位高中学生,你未来的理想是什么?
【写作要求】
1. 在作文中可以使用自己亲身的经历或虚构的故事,也可以参照阅读材料的内容但不得直接引用原文中的句子;
2. 作文中不能出现真实姓名和学校名称。
【评分标准】
概括准确,语言规范,内容合适,篇章连贯。
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科目:高中英语 来源:2010—2011学年广东省恩平市华侨中学高一下学期期末考试(英语) 题型:写作题
读写任务 (共1小题,满分25分)
阅读下面的短文,然后按照要求写一篇150词左右的英语短文。
A Little Hero
A group of Italian soldiers led by a captain were advancing slowly toward the position of the enemy. They arrived at a farmhouse, in front of which sat a small boy, cutting a branch of a tree with his knife.
"What are you doing here?" asked the captain. "Why didn't you leave with your family?"
"I don't have any family," said the boy. "I'm an orphan. I used to work for the family that lived here. They've gone, but I stayed in order to see the fighting."
"Have you seen any Austrians pass by here?"
"Not within the last three days."
"Do you think you could climb that tree and tell me whether you see anything of the Austrians in the distance?"
"Sure!"
In a few minutes the boy was at the top of the tree.
"Look straight ahead," cried the captain, "and tell me what you see."
"Two men on horseback - nothing else."
"How far away?"
"About a mile and a half. They're standing still." ….
"They're shooting at me," said the boy. "but don't worry. Let me tell you what's to the left. Well, there's a church and I think I see... "
A third bullet passed, and the boy was seen to fall suddenly from the tree, dead.
"Poor boy!" said the captain, covering the boy's body with a national flag and saying, "He died like a soldier and we must bury him like a soldier."
Soon it was covered with flowers. He gave his life to his country.
【写作内容】
学校最近组织了一次中美学生交流活动,你参加其中的“童年生活”讨论。听完Joe讲的故事“A Little Hero”之后,你准备写一份发言稿,题目是“After Listening to ‘A Little Hero’”,内容要点包括:
1. 以约30个词概括你听完A Little Hero的故事;
2. 然后以约120个词谈谈你的童年生活,内容包括:
(1) 对自己童年生活的感受;
(2) 你的童年以及现在的生活和故事中那位小英雄的童年生活有什么不同?
(3) 作为一位高中学生,你未来的理想是什么?
【写作要求】
1. 在作文中可以使用自己亲身的经历或虚构的故事,也可以参照阅读材料的内容但不得直接引用原文中的句子;
2. 作文中不能出现真实姓名和学校名称。
【评分标准】
概括准确,语言规范,内容合适,篇章连贯。
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科目:高中英语 来源:2013-2014学年福建省三明市高一上第一次阶段考试英语试卷(解析版) 题型:阅读理解
Have you ever thought of taking a train and having an adventure(奇遇)?Riding the train can be a real adventure.That is how I feel every time I take Amtrak.I often take a four--hour trip to visit my children.Every time I take this trip I never know what will happen.
Last week when I was on the train and over an hour into the train ride,there was a man sitting by himself in the back of the train carrying on a mobile phone conversation-in another language.It was loud and disturbed most of the people on the train.I think it was annoying.
Fortunately I sat next to a wonderful old lady who was taking a two--day trip by train.She said her two daughters were distraught at the thought of her driving for three days to reach her home,although she had no trouble driving.The train ride was the only choice for her.She loved to look out of the window and watch the world go by on the train.
She was fun to talk to and asked me when my children started being parents.That is a very good question.Both of us are old and have children.She asked that same question from time to time.
There are always many people on the train from all walks of life,different countries,and many languages.Riding the train is a great way to increase your knowledge and take in all kinds of cultures.If you get hungry,you can buy food in the food car at any time.If you need to use the restroom there is always one available.
It sure beats driving the car,which has to stop for food and restrooms.And it is better than taking the bus.
1.According to the passage,the purpose of the author’s train ride was .
A.to do business B.to see her children
C.to visit places of interest D.to see her old friends
2.Which of the following is the closest in meaning to the underlined word “distraught” in Paragraph 3?
A.Disappointed. B.Satisfied. C.Worried. D.Pleased.
3.Which of the following is TRUE about the old lady sitting next to the author?
A.She is too old to drive now.
B.She does not like to take trains.
C.Although she is old,she has a good memory.
D.Her daughters live far away from her home.
4.What is the best title for this passage?
A.Train ride-a cultural experience B.A painful experience on the train
C.The history of Amtrak D.A wonderful lady
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科目:高中英语 来源:2012-2013学年广东省珠海市高三9月摸底(一模)考试英语试卷(解析版) 题型:书面表达
有一个美国代表团想了解你们的英语老师Mr. Moon,请根据下列提要,写一篇以"My Teacher Mr. Moon”短文。
[写作内容]
1.出生于法国,华籍美国人,40岁,活泼,具有幽默感。
2.与其他教师相比,他更注重教学方法,总想尽各种方法让他的课生动有趣。
3.鼓励学生思考,培养学生自学能力。
4.帮助学生学会了分析和解决问题
5.博学,深受学生爱戴。
[ 写作要求]
只能用5个句子表达全部内容
[评分标准]
句子结构准确,信息内容完整,篇章连贯。
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