Question

14．Never go into a supermarket hungry!This is a good piece of advice．If you go shopping for food before lunchtime，you'll probably buy more than yo u plan to．Unfortunately，however，just this advice isn't enough for consumers these days．Modern shoppers need an education in how and how not to buy things at the store．First，you check the weekly newspaper ads．Find out the items that are on sale and decide if you really need these things．In other words，don't buy anything just because it's cheaper than usual!"New and Improved!"or"All Natural"on the front of a package influence you．Instead，read the list of contents on the back．Third，compare prices，that is，you should examine the prices of both differ ent brands and different sizes of the same brand．
Another suggestion for consumers is to buy ordinary item s instead of famous brands．Ordinary items in supermarket s come in plain packages．These products are cheaper because producers don't spend much money on packing or advertising．The quality，however，is usually as good as the quality of well-known name brands．In the same way，in buying clothes，you can often find high quality and low prices in brands that are not famous．Shopping in discount clothing stores can help you save a lot of money．Although these stores aren't very attractive，and they usually do not have individual dressing rooms，not only are the prices low，but you can often find the same famous brands that you find in high-priced department stores．
Wise consumers read magazine ads and watch TV commercials，but they do this with one advantage：knowledge of the psychology behind the ads．In other words，well informed consumers watch for information and check for misinformation．They ask themselves questions：Is the advertiser hiding something in small print at the bottom of the page？Is there any real information in the commercial（商业广告），or is the advertiser simply showing an attractive image？With the answers to these questions，consumers can make a wise choice．
32．All the following statements are true about the phrase"ordinary items"in Paragraph 2 exceptD．
A．ordinary products are usually cheaper than famous brands．
B．producers spend less money on packaging of ordinary items．
C．the quality of ordinary items is usually as good as that of famous brands．
D．ordinary items never say"New and Improved"or"All Natural"．
33．What does the writer think about ads？C
A．They are believable．
B．They are attractive．
C．They are helpful．
D．They are harmful．
34．One of the author's suggestions to consumers isB．
A．to buy any ordinary items instead of famous brands．
B．to make use of advertisements carefully for shopping．
C．to buy high quality items such as famous brands after lunch．
D．not to buy items with words like"New and Improved"or"All Natural"．
35．The author implies thatA．
A．advertisements sometimes don't tell the truth to the consumers．
B．discount clothing stores are only good places to go to for shopping．
C．going into the supermarket hungry，you may buy less than you plan to．
D．the quality of ordinary items is usually high and the prices are relatively low．

Answer 1

分析 本文是一篇说明文．文章讲述了作者对广告的几种看法及给消费者的建议．要合理的利用广告才能不被其欺骗．

解答 32．D考查细节理解．根据文章第二段中的These products are cheaper because producers don't spend much money on packing or advertising．The quality，however，is usually as good as the quality of well-known name brands．可知ABC正确，D文章中没有提到．故选D．
 33．C考查推理判断．根据文章最后一段中的In other words，well-informed consumers watch for information and check for misinformation．With the answers to these questions，consumers can make a wise choice．可知，广告能帮助消费者做出明智的选择．故选C．
 34．B 考查推理判断．根据文章最后一段中的Wise consumers read magazine ads and watch TV commercials，but they do this with one advantage：knowledge of the psychology （心理） behind the ads．In other words，well-informed consumers watch for information and check for misinformation．可知，告诉消费者要充分利用公共，发现广告的正面信息和误导信息．故选B．
35．A 考查推理判断．根据文章最后一段中的In other words，well-informed consumers watch for information and check for misinformation．They ask themselves questions：Is the advertiser hiding something in small print at the bottom （底部） of the page？可知，广告中有information和misinformation，这说明广告中不都是真实的．故选A．

点评 本文是一个科教类阅读理解，题目涉及多道细节理解题，做题时结合原文和题目有针对性的找出相关语句进行仔细分析，结合选项选出正确答案．推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案，切忌胡乱猜测，一定要做到有理有据．