七.阅读理解
February has long been a month of romance. With the sweet smell of roses in the air, romantic films hit cinemas and love stories fill newspapers and magazines.
On the 14th day, it is a custom for a boy to take his girlfriend out to dinner, buy her flowers and chocolates, write poems, sing to her or even spell out her name with rose petals! This is what you see on Valentine’s Day, a day named after Valentine who was a priest in the third century Rome. When the emperor decided that single men could become better soldiers than those with wives, he didn’t allow marriage.
But Valentine continued to perform marriage ceremonies for young lovers in secret. When his actions were discovered, the emperor sentenced him to death. While in prison, it is said that Valentine fell in love with the daughter of his prison guard. Before his death, he wrote her a letter, which he signed “From your Valentine”, an expression that is still in use today. Valentine died for what he believed in and so he was made a Saint (圣徒), as well as becoming one of history’s most romantic characters.
Nowadays, Valentine’s Day is also popular among Chinese young people. Some students are planning to make Valentine’s cards for parents, teachers and friends. Others want to hold parties at which they will exchange small gifts and eat heart-shaped cakes. The idea is to have fun and encourage people to share in the spirit of St. Valentine.
1. Which of the following is not a custom for a boy to do on Valentine’s Day?
A. to take his girlfriend out to dinner
B. to buy his girlfriend flowers and chocolates
C. to make Valentine’s cards for teachers and friends
D. to spell out his girlfriend’s name with rose petals
2. Why did the emperor in Rome not allow marriage in his country?
A. Because there were few women in his country at that time.
B. Because he thought men without wives could be better soldiers.
C. Because there wasn’t enough food for so many people.
D. Because he wanted to control the birth rate.
3. Valentine was put into prison because ______.
A. he killed one of the soldiers
B. he stole a lot of food
C. he didn’t obey the emperor’s order
D. he didn’t want to be a soldier
4. The last paragraph mainly tells us ______.
A. students in China send cards to their teachers
B. it is a good idea to celebrate Valentine’s Day in China
C. it is interesting to celebrate Valentine’s Day in China
D. Valentine’s Day is also popular in China now
5. The best title for this passage should be ______.
A. Valentine’s Day B. A Brave Priest
C. Valentine’s Day in China D. A Romantic Man
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阅读理解 (共5小题;每小题2分,满分10分)
根据短文内容,从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
Advertising Everywhere
1 Now that messages can go around the world at high speed,the world is becoming smaller and products can be sold everywhere.But it is true that the problems of international advertising—problems of language and culture—have become larger than ever.For example,Braniff Airlines wanted to advertise its fine seals,but when its advertisement was translated from English into Spanish,it told people that they could fly without wearing clothes!
To avoid problems in translation,most advertisement firms are now writing completely new ads.In writing new ads,international advertisers must choose different methods of advertising for different countries.In some countries,an advertisement usually gives a description of the product
and explains why it is better than others. 2 But in Japan,the message is based more on situations and feelings than on words.For this reason,many television advertisements broadcast in Japan show people at a party,picnic,or in some other pleasant situations.They will
not say that a product is better than others.Instead,the goal will be to create a good feeling about
the product
3 For instance,certain countries will not allow TV advertisements on Sundays,and others will not allow them for children’s products on any day.The world advertiser who does
not understand such laws aud customs will soon have problems.
Finally,there is the choice of what to advertise. 4 So the best advertisement in the world means nothing if the product is not suitable for the market.Comparing such as McDonald’s in Hawaii,you will find Chinese food provided on the menu.If you stop at a McDonald’s in Germany,you can order a beer with your meal.
All of these products must be sold with the right kind of message 5 But no matter how difficult this job may be,it is very important for global advenrtisers to do it well.Knowing how to advertise in the world market can help companies for success.
A.People around the world have different likes and dislikes.
B.This is true in the United States,Britain,and Gemany
C.They just show how the product is made
D.In the advertising industry,selling products is the most important goal
E.International advertisers must also consider differences in laws and customs
F.It can be explained by a word,a passage,or even a picture
G.It can never be an easy job for advertisers to create message
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阅读理解 (共5小题;每小题2分,满分10分)
根据短文内容,从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
Advertising Everywhere
1 Now that messages can go around the world at high speed,the world is becoming smaller and products can be sold everywhere.But it is true that the problems of international advertising—problems of language and culture—have become larger than ever.For example,Braniff Airlines wanted to advertise its fine seals,but when its advertisement was translated from English into Spanish,it told people that they could fly without wearing clothes!
To avoid problems in translation,most advertisement firms are now writing completely new ads.In writing new ads,international advertisers must choose different methods of advertising for different countries.In some countries,an advertisement usually gives a description of the product
and explains why it is better than others. 2 But in Japan,the message is based more on situations and feelings than on words.For this reason,many television advertisements broadcast in Japan show people at a party,picnic,or in some other pleasant situations.They will
not say that a product is better than others.Instead,the goal will be to create a good feeling about
the product
3 For instance,certain countries will not allow TV advertisements on Sundays,and others will not allow them for children’s products on any day.The world advertiser who does
not understand such laws aud customs will soon have problems.
Finally,there is the choice of what to advertise. 4 So the best advertisement in the world means nothing if the product is not suitable for the market.Comparing such as McDonald’s in Hawaii,you will find Chinese food provided on the menu.If you stop at a McDonald’s in Germany,you can order a beer with your meal.
All of these products must be sold with the right kind of message 5 But no matter how difficult this job may be,it is very important for global advenrtisers to do it well.Knowing how to advertise in the world market can help companies for success.
A.People around the world have different likes and dislikes.
B.This is true in the United States,Britain,and Gemany
C.They just show how the product is made
D.In the advertising industry,selling products is the most important goal
E.International advertisers must also consider differences in laws and customs
F.It can be explained by a word,a passage,or even a picture
G.It can never be an easy job for advertisers to create message
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