On hearing the words “Just do it!”, you will know there is a Nike product nearby．If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.
An advertising slogan(广告标语) is to a brand__品牌)what eyes are to a person__The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people’s minds. It’s almost certain that every brand has a popular slogan.
Here are a few examples:
“Just do it!”—This slogan speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?
“Always Coca-Cola.”—Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drinks.”
“Share moments, share life.”—This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!
1.What would be the best title for the text?
A. Just Do It!
B. What Is A Good Slogan?
C. Famous Slogans
D. Slogan And Brand
2.Which of the following can best explain the underlined sentence (paragraph 2)?
A. An advertising slogan is as important to a brand as eyes are to a person.
B. A brand should have an advertising slogan just as people have eyes.
C. A good advertising slogan should draw people’s attention.
D. An advertising slogan acts as the eyes of a brand.
3.The word “them” in the last paragraph refers to____.
A. people B. photos and beauty
C. the happy moments D. Kodak film
通城学典默写能手系列答案科目：高中英语 来源：山东省2016-2017学年高一（学优部）下学期第一次月考英语试卷 题型：完形填空
One sunny afternoon, a seven-year-old girl went for a walk. She crossed a large area of grassland into the woods ________ she realized that she was lost.
Sitting on a rock and ________ what to do, she began crying. After a while, she ________ to walk along a wide path lined with tall trees and thick bushes. ________ it was getting dark, she saw a small, dark wooden house. She opened the door and ________ stepped in. Suddenly, she heard a strange noise, and she ran out of the door and back to the ________. Cold and tired, she fell asleep near a ________.
The girl’s parents were out and her dog, Laddy, was at home. Laddy sensed that his mistress（女主人）was in ______ He jumped through a window, ______ the glass. He looked in the fields. But he couldn’t find his mistress anywhere. However, from the ground came a ______ scent (气味) as he lowered his head. He ______ the scent and walked across the grassland. Barking(吠叫) ________ into the air, the dog ________ through the woods until he found the ________. But the girl was not there, so he headed back to the woods. Much to his ________, he saw his mistress’ blue shirt in the distance. He ________ over some bushes and saw the little stream (小溪)，where the girl was ________.
When she opened her eyes and ________ her dog standing beside her, the girl said, “you ________ me, Laddy,” and she kissed him several times. Seeing their daughter and dog coming back, the parents burst into tears of ________. That night Laddy had a hero’s supper: a huge meal of steak.
1.A. before B. since C. while D. as
2.A. wondering B. forgetting C. remembering D. knowing
3.A. preferred B. expected C. failed D. decided
4.A. When B. For C. If D. Because
5.A. carelessly B. carefully C. hopelessly D. unwillingly
6.A. trees B. bushes C. woods D. grasses
7.A. stream B. rock C. tree D. house
8.A. prison B. danger C. peace D. charge
9.A. rubbing B. breaking C. mopping D. protecting
10.A. terrible B. strange C. pleasant D. familiar
11.A. missed B. discovered C. followed D. ignored
12.A. calmly B. loudly C. happily D. swiftly
13.A. searched B. visited C. lived D. travelled
14.A. window B. girl C. house D. hero
15.A. surprise B. sadness C. disappointment D. delight（高兴）
16.A. jumped B. climbed C. walked D. flew
17.A. awake B. active C. shocked D. asleep
18.A. knew B. watched C. looked D. saw
19.A. upset B. harmed C. rescued D. frightened
20.A. pain B. shock C. sorrow（悲痛） D. relief
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科目：高中英语 来源：广东省揭阳市2016-2017学年高二上学期综合训练（三）英语试卷（有答案） 题型：完形填空
I made a name for myself when I was about 26.
It never means anything_______to me, but of course I can’t say I am free from vanity（虚荣）. When a signing event was organized for my book at its_______sale or when I was invited to deliver a speech at a meeting, I would be___________and cheerful, especially if there were lots of participants.
_______, I have never been controlled by such_______, for I have my own idea of it. To me, a（n）_______remains popular only for three seconds. This morning somebody_______me on the way and said, “Ah, that’s Zhu Deyong!”I was glad to be_______by a stranger and enjoyed myself, “_______, I am famous!” But such enjoyments________only three seconds. He passed by and turned to the person walking with him, “What shall we have for lunch?” No ________of me any longer. Shall I________my life cherishing those three seconds? Is it necessary to make efforts to________such three-second enjoyments? No, I don’t want to.
As life is________and only comes around once, it is of great value to the person himself, but of no value to others. For most people, one’s name remains________only for three generations:one’s________generation, the second（your son may say “Ah, it’s my dad.”）and the third（your grandson may still________,“Ah, it’s my grandpa.”）If a member of the fourth generation is asked about you, he might be________,“Who is it?” If he is shown a picture of you, he might give it a glance, put it aside and________forget it. It amounts to nothing more than a________with an unknown name.
1.A. impressive B. reasonable C. appropriate D. important
2.A. unique B. first C. best D. final
3.A. happy B. upset C. hesitant D. nervous
4.A. Likewise（同样地） B. Therefore C. However D. Meanwhile
5.A. discouragements B. embarrassments C. excitements D. disappointments
6.A. speech B. name C. book D. event
7.A. saw B. hit C. patted D. introduced
8.A. spotted B. recognized C. noticed D. liked
9.A. Totally B. Above all C. Finally D. After all
10.A. maintained B. stayed C. lasted D. remained
11.A. mind B. idea C. thought D. memory
12.A. waste B. spare C. devote D. afford
13.A. reach B. acquire C. offer D. honor
14.A. easy B. ordinary C. tough D. short
15.A. welcome B. personal C. respectable D. known
16.A. past B. own C. future D. new
17.A. remember B. memorize C. remind D. believe
18.A. annoyed B. interested C. puzzled D. frightened
19.A. quickly B. seldom C. deliberately D. otherwise
20.A. friend B. writer C. grandpa D. stranger
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科目：高中英语 来源：2017届吉林省高三下学期4月月考英语试卷（解析版） 题型：完形填空
Ten years ago, Sean Carter was a student at university. One night, he was __ in a car with a friend who had been drinking. They __ and Sean was left in a wheelchair __ a brain in jury. He has been unable to walk or talk since then and his mom, Jenny, has been __ him.
“What were you feeling __ you found out I had been in a car __?” Sean asks his mom.Sean speaks by using his finger to __ words onto an iPad. Those words are then translated into audio. “I was shocked,” Jenny says. “It was just so hard seeing your child’s __ body in a bed for so long. You couldn’t do anything for two years.”
Over the years, Sean has become more __, though he says he’s not yet ready to do everything alone. “it’s __ living with your mom when you’re 32 years old,” Jenny says, while Sean __ and replies, “Oh, yeah!”
Jenny, 63, then asks her son, “If this was our last __, what would you want to say?”
“Let me __ you right there,” Sean tells his mom. “I know you will be here for many years to __. But I want you to know how __ I am for what you have done for me. You gave up your life to give me a life.”
“Yeah. But it’s OK,” Jenny responds. “__ is really the value goods that we have, and if you can __ time with somebody else, that’s probably the most important thing you can do for someone. It’s the only thing that __.”
Sean replies, “I don’t say this enough. You’re the picture of unconditional __. I admire your __ to be the best mom you can be, and you do a fine job. I love you beyond the moon and back.”
1.A. chatting B. arguing C. driving D. playing
2.A. crashed B. dashed C. attacked D. struggled
3.A. of B. with C. for D. on
4.A. giving in to B. taking control of C. looking forward to D. taking care of
5.A. before B. through C. when D. because
6.A. accident B. seat C. road D. track
7.A. put B. type C. draw D. move
8.A. strong B. heavy C. soft D. lifeless
9.A. independent B. generous C. clever D. careful
10.A. hard B. interesting C. foolish D. funny
11.A. worries B. laughs C. cries D. complains
12.A. dinner B. trip C. operation D. conversation
13.A. reward B. forget C. stop D. expect
14.A. come B. spend C. waste D. disappear
15.A. regretful B. thankful C. painful D. understanding
16.A. Hardship B. Friendship C. Emotion D. Time
17.A. kill B. save C. share D. calculate
18.A. matters B. survives C. lasts D. lives
19.A. joy B. reward C. apology D. love
20.A. idea B. duty C. story D. confidence
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科目：高中英语 来源：安徽省、实验高中、砀山中学）三校2016-2017学年高一3月联考英语试卷 题型：短文改错
假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏字符号（∧），并在其下面写出该加的词。
删除：把多余的词用斜线（＼）划掉。
修改：在错的词下划一横线，并在该词下面写出修改后的词。
注意：1.每处错误及其修改均限一词;
2.只允许修改10处，多者（从第11处起）不计分。
I used to go to countryside to draw animals and plants. One day I was walking across a field looking for rabbits to draw them. Lost in thought, I hadn’t notice a bull running towards me. About 100 metre ahead was a tree under that I would sit and draw. Sudden, I heard a noise behind me. I turned and saw the bull. Knowing a bull can run fast than a man, I quickly reached the tree but climbed up. From there I saw the bull kicking my food bag by its feet. It kept done this for 15 minutes and finally moved away.
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科目：高中英语 来源：2017届宁夏高三下学期二模考试英语试卷（解析版） 题型：七选五
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
It is necessary to be reasonable and flexible enough to avoid conflicts as much as possible and live in peace with others. 1. If you have done all your best to avoid conflicts and you are still arguing, then read these effective tips on how to avoid conflicts.
● Don’t get in the center of the conflict.
Sometimes people can get in the center of conflicts due to their enthusiasm for offering help. Frankly speaking, it is very unwise, because it can make you the main figure of the conflict. 2. You should focus on your own life issues.
● Be kind.
3. Life is full of conflicts and disagreements, that’s why you should find more conservative ways of dealing with them. For example, kindness can lessen the conflict.
● Try to be a peacekeeper.
Peacekeepers tend to cooperate with people without bad emotions which usually lead to arguments and even conflicts. “4.” This saying is the life motto of a natural-born peacekeeper. Don’t worry if you are not a natural-born peacekeeper; you can gain this skill during life.
● Walk off.
When the conflict is gathering pace and you can’t manage to control yourself, you should choose to handle the situation in another way. By all means, try to keep yourself away from stress. 5. You should get away from the situation for a while.
A. The greatest victory is a battle not fought.
B. Conflicts are unavoidable, so try to accept them.
C. Weak people usually desire others to offer help and support.
D. Let other people solve their problems without your presence.
E. It is helpful to put some distance between yourself and the opponent.
F. When someone pushes you to the limit, try to act kindly towards this person.
G. Arguing can either break your friendship or affect your relationship to some degree.
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科目：高中英语 来源：2017届吉林省吉林市高三毕业班第三次调研测试英语试卷（解析版） 题型：短文填空
Being born and brought up in a village called Bruis, I lived a simple life with my father. I was 16 when one morning, Dad told me I could drive him into a______________village called Burbank, on condition that I took the car in to be ___________at a nearby garage. I readily accepted. I drove Dad into Burbank, and ___________to pick him up at 4 pm, then dropped off the car at the __________. With several hours to spare, l went to a theater.___________, when the last movie finished, it was six. I was two hours late!
I knew Dad would be angry if he__________I’d been watching movies. So I decided not to tell him the truth. When I__________there I apologized for being late, and told him I’d _________as quickly as I could, but that the car had needed a major repair. I’ll never forget the___________he gave me. “I’m disappointed you__________you have to lie to me, Jason.” Dad looked at me again. “When you didn’t _________, I called the garage to ask if there were any__________, and they told me you hadn’t yet picked up the car. “I felt____________as I weakly told him the real reason. A ___________passed through Dad as he listened attentively. “I’m angry with___________. I realize I’ve failed as a father. I’m going to walk home now and think seriously about____________I’ve gone wrong all these years.” “But Dad, it’s 18 miles!” My protests and apologies were _________. Dad walked home that day. I drove behind him,___________ him all the way, but he walked silently.
Seeing Dad in so much __________ and emotional pain was my most painful experience. However, it was ____the most successful lesson．I have never lied since.
1.A. small B. lonely C. distant D. familiar
2.A. kept B. repaired C. watched D. changed
3.A. agreed B. planned C. determined D. promised
4.A. village B. community C. theater D. garage
5.A. However B. Then C. Therefore D. Still
6.A. found out B. gave out C. figured out D. came out
7.A. went B. ran C. walked D. hurried
8.A. come B. left C. moved D. started
9.A. word B. appearance C. look D. face
10.A. find B. believe C. feel D. decide
11.A. turn around B. drive out C. go away D. turn up
12.A. questions B. problems C. mistakes D. faults
13.A. ashamed B. frightened C. nervous D. surprised
14.A. nervousness B. sadness C. silence D. thought
15.A. you B. myself C. me D. yourself
16.A. where B. how C. why D. when
17.A. meaningless B. useless C. helpless D. worthless
18.A. asking B. persuading C. begging D. following
19.A. natural B. practical C. personal D. physical
20.A. indeed B. always C. also D. almost
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科目：高中英语 来源：宁夏银川市2016-2017学年高一下学期第一次月考英语试卷 题型：单词拼写
It’s not easy for our parents to make money, so we students ought to __________(限制)the amount of money we spend.
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科目：高中英语 来源：江西省2016-2017学年高一下学期第一次月考英语试卷 题型：短文改错
假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，每句中最多有两处。错误涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏词符号（∧)，并在其下面写出该加的词。
删除：把多余的词用斜线（\ )划掉。
修改：在错的词下划一横线（一），并在该词下面写出修改后的词。
注意：1.每处错误及修改均仅限一词；
2.只允许修改10处，多者(从第11处起)不计分。
Tom is no longer the boy he used to be. Only a year before, he was overweight and a little lazy. He got tiring easily and did not like sports. It was not until he got serious ill that he realized that he should make a change. He started to exercise and begin to eat a healthier diet of more vegetables or less meat. These changes helped her lose a lot of weight. He is now a very happy boy at very good shape, and that he is always so active.
We can learn from Tom that we should careful about what we eat and make sure that we take enough exercises.
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