They were right.And soon other charities and campaign groups followed them.These days,most donations to charity are not collected on the streets.So instead of just asking for money,charities prefer to spend their time “raising awareness” —spreading knowledge of the work they do or the cause they support.They also compete with businesses and trade groups who use awareness weeks as marketing campaigns for their products.
There are now 500 awareness weeks held every year in the UK.No week goes by without one group or another trying to make the British public aware of something,with most held in May or October.
The danger with all these awareness weeks is that people start to become cynical.Take National Smile Week,it seems like a great idea.Let's all make each other's life a little bit happier with a friendly smile.But really it's just a group of dentists and cosmetics companies trying to sell us toothpaste.It's enough to make you want to start National Forget About It Week.
“People feel that many awareness campaigns are just marketing exercises.” Says Mrs Ormiston,who edits the Awareness Campaign Register,a news letter which encourages people who run Awareness Weeks to become more aware of each other.But 90 percent of campaigns are run by traditional charities or not for groups to make money.
“There's still no official group for awareness campaigns.”says Mrs Ormiston.“People can do what they like,whatever the size of their budgets or their public relations machines allows.”
This situation has led to calls for laws to stop real charities having their efforts overshadowed by marketing campaigns.This could be done by making the two groups hold their weeks at different times or stopping businesses running imitation charity campaigns.
But there is another way.Maybe it's time for National Weak Awareness Week,especially for people whose awareness of Awareness Weeks is weak.
1.What's the main purpose of awareness weeks run by charities in Britain?
A.To rise money for charities.
B.To spread knowledge of charities.
C.To take up marketing campaigns.
D.To advertise their goods for sale.
2.Why do people start to become cynical about awareness weeks?
A.Too many awareness weeks make people feel bored.
B.People feel many awareness weeks are just for marketing exercises.
C.People have a weak awareness of awareness weeks.
D.Awareness weeks are held too often and too much money is raised.
3.What does Mrs Ormiston think about awareness weeks.
A.Most of the awareness weeks should not be for making money.
B.Official groups should take the place of charities in awareness campaigns.
C.People can do what they like in awareness weeks.
D.People can get range budgets through awareness campaigns.
4.Which of the following is the right measure to be taken to solve the problems in awareness campaigns?
A.Laws should stop awareness weeks run by real charities.
B.There should be large public relations ?departments? in awareness campaigns.
C.Business and awareness campaigns should not be held at the same place.
D.Marketing campaigns should not be held at the name of charity ones.
5.What's the writer's view on Awareness Weeks?
A.National Forget About It Week should be held to stop awareness weeks.
B.National Smile Week is a great idea to improve people's life
C.National Weak Awareness Week can help people better understand awareness weeks.
D.Awareness weeks should be stopped because of marketing campaigns.
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1.解析：慈善机构举办认识周的主要目的是给慈善机构筹集善款，虽然它同时也能增加自己的知名度。
答案： A2.解析：文中第四、五段谈到:许多认识宣传活动已经变成了他的初衷，把它办成了一个专门的市场营销活动，专门推销某种产品，于是人们开始不信任这些活动。 答案：B 3.解析： Mr Ormiston 说此番话的主要目的是这些认识宣传活动不应只是为了赚钱，应该有法律来规范他们的行为，使它回到它的初衷上来。 答案：A 4.解析：见文章第七段，at the name of 打着……的名义，以……为名。 答案：D 5.解析：文中最后谈到:也许该举办National Weak Awareness Week，尤其是针对那些对Awareness Week缺乏了解的人。 答案：C |
孟建平小学滚动测试系列答案
黄冈天天练口算题卡系列答案科目：高中英语 来源： 题型：051
Most forest fires are caused by human carelessness, negligence, or ignorance. Forest fire prevention, therefore, is mainly a problem of creating a better understanding of the importance of forests, an awareness of the danger of fire in the woods, and a sense of personal responsibility to safeguard the forests from danger. This is not an easy job. A city dweller, used to paved street, does not easily change his smoking habits when he goes into the woods.
Careless smokers are responsible for thousands of forest fires each year. Many of these are started when cigarette butts and matches are tossed from automobiles. Others are caused by hunters, hikers, fishermen, or woods workers who are careless in disposing of their smoking material. The Forest Service has posted rules in many of the National Forests that prohibit smoking except in certain designated areas. Many of the states have laws against throwing lighted materials from automobiles. The prevention of smoker-caused fires, however, depends upon changing the attitudes and behavior of millions of people who smoke in hazardous area.
The most important natural cause of fire is lightning. This accounts for 11 percent of forest fires on protected land for the entire nation. In the western states, lightning causes a much higher percentage of fire than it does in the east.
Advances in knowledge of fire weather are helping forest protection forces to know when to be alert for lightning-caused fires. Adequate and well-equipped forces can control them quickly and hold the damage to a minimum. Experiments in “seeding” thunder clouds to prevent or control the lightning itself have been in process for many years, but new breakthroughs are needed for any significant reduction in the lightning starts.
1. The passage is chiefly about
A. smoking in forests
B. the chief cause of forest fire and their prevention
C. changing the attitudes and behavior of millions of people
D. advances in knowledge of fire weather
2. Preventing smoker-caused forest fires is mainly a problem of——.
A. building the proper knowledge and habits in human beings
B. safeguarding the forest from fire
C. posting rules in forests
D. holding the damage to minimum
3. Lightning-caused fires can be controlled quickly by——.
A. hunters and woods workers B. responsible smokers
C. adequate and well-equipped forces D changing people's habits
4. Which of the following statements is not true?
A. The chief causes of forest fires are human carelessness, negligence, or ignorance.
B. Lightning, the important natural cause of forest fire, can be prevented or controlled by men.
C. Quite a few states in America have laws against throwing lighted materials from automobiles.
D. “Seeding” thunder clouds are a good way to prevent forest fire.
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科目：高中英语 来源：江苏省射阳中学2011－2012学年高二下学期期末考试英语试题 题型：053
请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。
West Point is a college for future army officers．It has more than four thousand students, called cadets(士官生)．The school is located about eighty kilometers north of New York City．
West Point is the oldest continuously occupied military post in the United States．General George Washington built a fort(要塞)there during the Revolutionary War to protect the Hudson River from the British．He moved his headquarters to West Point in seventeen seventy-nine in the middle of the war．
In eighteen hundred and two, President Thomas Jefferson signed legislation(立法)to establish the military academy．The education centered on civil engineering．West Point graduates designed many roads, bridges, harbors and railways for the young nation．
Today, math and science are still a large part of the education．But cadets can choose from almost fifty areas of study．If cadets major in the humanities(人文学科), they must have an engineering minor(副科)．
Not all the young men and women at West Point are American．This year, fifty-eight are from other countries．Up to sixty cadets can be international students．
International students are chosen by their governments．They must satisfy physical and educational requirements and do well in the Test of English as a Foreign Language．After graduation, they return home to serve in their nation's armed forces．Other services besides the Army also accept foreign students at their academies．
Major Joe Sowers, a West Point public affairs officer, says information is available through American embassies．He says the presence of international students at West Point serves a purpose for the Army．He says：“Cultural understanding, cultural awareness is essential for a modern-day officer．Now we have cadets from Panama and cadets from African countries, which doesn't necessarily increase your knowledge on how to interact in Iraq or Afghanistan．At least not specifics, anyway．But you’ve begun the process of understanding that the world is bigger than your hometown and West Point and the United States of America．But I think the big reward is at the individual cadet level, establishing relationships with those who come from much, much different backgrounds．”
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科目：高中英语 来源： 题型：阅读理解
We often hear the phrase:“You’ve a greater chance of being struck by lightning.” It is used to describe something that hasn’t got much chance of happening. However, the common saying undermines(掩盖) the very real dangers of lightning. Last Friday, at least 5 people were killed by lightning in Nepal. Lightning strikes are the second most common cause of deaths during natural disasters in the US. The first is floods. Around 400 people nationwide are struck by lightning each year, and of those73 people die. That means more people are killed by lightning than by tornadoes and hurricanes. Because lightning kills only one or two people at a time, its danger does not receive as much attention as other disasters.
So to raise awareness, the US has made June 22 to 28 National Lightning Safety Week. It aims to warn the public of the dangers of lightning and provide safety tips during thunderstorms. “If you hear thunder , you are in danger from lightning,” said Rocky Lopes, a disaster educator at the American Red Cross.“Thunder means that lightning is close enough to hit you at any minute, so you should move indoors immediately and stay there until after the storm has ended. The single most important thing to remember is to seek hiding place,”Lopes said.
Summer is the high time for lightning storms, so when lightning strikes across the sky, remember these safety tips:
Stop working, fishing, swimming or playing in open fields.
If you can count less than ten seconds between a thunder and a lightning flash, take cover inside the nearest building.
Do not stand under a tree.
Get off bicycles or motorcycles.
Crouch down(蹲下)if there is no hiding place.
Avoid open spaces, wire fences, metal objects and electrical objects such as hair driers.
The popular opinion about being struck by lightening is that .
A. there is a greater chance for being killed by lightening than any other natural disaster
B. it is the most dangerous among all the natural disasters
C. the chance for a person to be struck by lightening is very small
D. it is impossible for people to be killed by lightening
The average death rate of being struck by lightening in US is about .
A.18% B.50% C.30% D.73%
Among all the safety tips, the most important one is that when you hear thunder in the open air， .
A. just stand by your bicycles and motorcycles
B. quickly find a place to go inside
C. count ten seconds between a thunder and a lightening
D. don’t have a hair drier in your hand
According to the passage, which of the following is TRUE?
A. There are more people killed by tornadoes and hurricanes than by lightening in US each year.
B. There are on average 5 persons killed by lightening in Nepal each day.
C. The death rate of being stuck by lightening is much higher than by other natural disasters.
D. The National Lightening Safety Week is made to warn the public against lightening.
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科目：高中英语 来源： 题型：阅读理解
A loving person lives in a loving world. A hostile(敌意的)person lives in a hostile world. Everyone you meet is your mirror.
Mirrors have a very particular __36__. They reflect the image in front of them. Just as a __37__ mirror works as the vehicle to reflection, __38__ do all of the people in our lives.
When we see something beautiful such as a flower garden, that garden __39__ a reflection. When we love someone，it's a(n) __40__ of loving ourselves. We have often heard things like “I love how I am when I'm with that person”. That simply __41__ into “I'm able to love me when I love that other person”. __42__， when we meet someone new, we feel as though we “click”. Sometimes it's as if we've __43__ each other for a long time. That feeling can come from __44__ similarities.
Just as the “mirror” or other people can be a positive reflection，it is more likely that we'll __45__ it when it has a negative connotation(内涵). __46__，it's easy to remember the times when we have met someone we're not particularly __47__ about. We may have some criticism(批评)in our mind about the __48__. This is especially true when we get to know someone with whom we would rather spend __49__ time.
Often, when we __50__ qualities in other people, ironically(讽刺地), it's usually the mirror that's __51__ to us.
At times we meet someone __52__ and feel distant disconnected, or disgusted. __53__ we don't want to believe it，and it's not easy or __54__ to look further，it can be a great learning lesson to __55__ what part of the person is being reflected in you. It's simply just another way to create more self?awareness.
36．A.target B．style C．function D．color
37．A.medical B．physical C．chemical D．mental
38．A.so B．then C．nor D．neither
39．A.focuses on B．applies to C．works with D．serves as
40．A.reward B．evaluation C．reflection D．example
41．A.grows B．translates C．enters D．falls
42．A.Obviously B．Strangely C．Fortunately D．Frequently
43．A.known B．supported C．observed D．recognized
44．A.creating B．lacking C．sharing D．comparing
45．A.ignore B．keep C．take D．notice
46．A.In brief B．In addition C．For example D．As usual
47．A.crazy B．anxious C．upset D．concerned
48．A.time B．mirror C．garden D．person
49．A.less B．amazingC．more D．valuable
50．A.appreciate B．dislike C．describe D．discover
51．A.shouting B．shining C．speaking D．pointing
52．A.new B．nervous C．familiar D．friendly
53．A.If B．Although C．Since D．Once
54．A.terrible B．noble C．reliable D．desirable
55．A.figure out B．take out C．put out D．give out
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科目：高中英语 来源： 题型：阅读理解
I grew up with my best friend, who was just like a sister to me. She was a little older than me. I 36 to her. If ever I had a problem, she was always 37 enough to help me out.
It wasn’t until the spring of“87” that I noticed a 38 in her. She was quick to anger, and her attitude was 39 . I asked her many times what was wrong. Her response each time was “I’m fine. ”
As time went on, she became more 40 , and became a person I did not 41 anymore. All I wanted was to help her. Every time I tried, she would get 42 , and say she was fine.
The summer of“88”, I finally got my 43 . My sister had changed due to the effects of 44 . My mother 45 put her arms around me, and told me my best friend had 46 due to an over-dose (过度剂量). Well, for a minute my world stood still, along with my heart. There was nothing to say or do, just tears in the 47 . Thinking over and over again, if only I had spent the time to notice the 48 , maybe I could have saved her.
My mother, seeing my distress, sat me down and told me this.
Some things are not in our 49 . Sometimes “signs” aren’t enough. You can’t 50 yourself for the path your friend chose. What you can do is to learn from her mistake, 51 at school for 52 , let other children know what happened to your friend, and how it made you 53 .
Since then I’ve never once blamed myself for her death. 54 I volunteer my time to SADD and DARE. Each year, at an assembly I tell new students what happened and the 55 of drugs.
36. A. came up B. looked up
C. looked forward D. went over
37. A. quick B. old C. clever D. close
38. A. change B. disease C. decline D. habit
39. A. polite B. acceptable C. poor D. rude
40. A. bitter B. weak C. proud D. cold
41. A. respect B. stand C. care D. know
42. A. polite B. defensive C. vague D. impatient
43. A. surprise B. chance C. answer D. turn
44. A. drugs B. loneliness C. illness D. sadness
45. A. tightly B. tearfully C. angrily D. finally
46. A. passed B. left C. died D. recovered
47. A. disaster B. trouble C. disturbance D. silence
48. A. signs B. effects C. causes D. results
49. A. way B. favor C. control D. side
50. A. help B. enjoy C. destroy D. blame
51. A. attend B. volunteer C. engage D. settle
52. A. health-awareness B. self-improvement C. self-protection D. drug-prevention
53. A. feel B. think C. act D. learn
54. A. Still B. Instead C. Therefore D. Anyhow
55. A. use B. consequence C. danger D. influence
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