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    The iPhone, the iPad, the iPod : each of Apple’s products sounds cool and has become a fad (时尚). Apple has cleverly taken advantage of the power of the letter “i” — and many other brands are following suit. The BBC’s iPlayer — which allows Web users to watch TV programs on the Internet — adopted the title in 2008. A lovely bear — popular in the US and UK — that plays music and video is called “iTeddy”. A slimmed-down version of London’s Independent newspaper came out last week under the name “i”.
    In general, single-letter prefixes have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
    Most “i” products are aimed at young people and considering the major readers of Independent’s “i”, it is no surprise that they’ve selected this fashionable name.
    But it’s hard to see what’s so special about the letter “i” . Why not use “a”, “b” or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPad, it seems it didn’t have one clear definition ,” he says.
    “However, thanks to Apple, the term is now associated with portability (轻便).” adds Thorne.
    Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
    Along with “Google” and “Twitter”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
    But as history shows, fads come and go. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably（不可避免地）disappeared.
    小题1:People use iPlayer to ____________.
    A．listen to musicB．make a callC．watch TV programs onlineD．read newspapers
    小题2:We can infer that the Independent’s “ i ” is aimed at _____________.
    A．young readersB．old readersC．fashionable womenD．engineers
    小题3: Nowadays, the “i” term often reminds people of the products that are ______________.
    A．advancedB．portableC．recyclableD．environmentally friendly
    小题4:The author of the passage would probably agree that _______________.
    A．“i” products are often of high qualityB．all “i” products have something to do with Internet
    C．the popularity of “i” products may not last longD．iTeddy is a live bear

    小题1:C
    小题1:A
    小题1:B
    小题1:C

    小题1:根据The BBC’s iPlayer — which allows Web users to watch TV programs on the Internet 可知选C。
    小题1:根据Most “i” products are aimed at young people 可知选A。
    小题1:根据“However, thanks to Apple, the term is now associated with portability (轻便).” adds Thorne.可知选B。
    小题1:根据But as history shows, fads come and go.及下文描述，任何一种时尚都会在将来成为一种历史，故选C，这种i产品的流行不会持续下去。
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