7.April begins with a day of fun and jokes--April Fool's Day.On April 1each year,classmates tie each other's shoelaces to their chairs,and teachers hand out impossibly difficult surprise tests that scare students before they(56)realize it's only a joke.(57)Even media we have always trusted makes fun (58)of us.Let's take a look at two of the hilarious(滑稽的) tricks that (59)have been played/were played (play),and have a laugh! Edison's Magic Machine:After Thomas Edison invented the phonograph (留声机) in 1877,there seemed to be nothing (60)stopping (stop) him from saving the whole world.And that's(61)exactly (exact) what the New York Graphic newspaper claimed(声明)on April 1,1878,when it announced that the genius(天才)(62)had invented(invent) a machine that could convert(转变) soil directly into cereal,and water into wine. Swiss spaghetti:On April 1,1957,the BBC decided to play a trick on its (63)audience/listeners/viewers with a story on the Swiss spaghetti crop that was having a great year.(64)Showing(show) farmers picking the pasta from trees,the BBC also advised viewers on (65)how to grow their own spaghetti garden.
4.Shopping is not as simple as you may think!There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf. Colouring,for example,varies according to what the producers are trying to sell.Health foods are packaged in greens,yellows or browns because we think of these as healthy colours.Ice cream packets are often blue and expensive goods,like chocolates,are gold or silver. When some kind of pain killer was brought out recently,researchers found that the colours turned the customers off because they made the product look weak and ineffective.Eventually,it came on the market in a dark blue and white package-blue because we think of it as safe,and white as calm. The size of a product can attract a shopper.But quite often a bottle doesn't contain as much as it appears to. It is believed that the better-known companies spend,on average,70 percent of the total cost of the product itself on packaging! The most successful producers know that it's not enough to have a good product.The founder of Pears soap,who for 25years has used pretty little girls to promote (推销) their goods,came to the conclusion:"Any fool can make soap,but it takes a genius to sell it."
21.Which of the following may trick a shopper into buying a product according to the text?C. A.The cost of its package. B.The price of the product. C.The colour of its package. D.The brand name of the product. 22.The underlined part"the colours turned the customers off"(in Para.3)means that the coloursB. A.attracted the customers strongly B.caused the customers to lose interest C.tricked the customers into shopping D.had weak effects on the customers 23.Which of the following is the key to the success in product sales?A. A.The way to promote goods. B.The discovery of a genius. C.The team to produce a good product. D.The brand name used by successful producers. 24.Which of the following would be the best title for this text?C. A.Choice of Good Products B.Disadvantages of Products C.Effect of Packaging on Shopping D.Brand Names and Shopping Tricks.
7.Ways to save money when you are shopping Smart shopping is important for a low budget(预算).The following tips will help you shop smarter. •Make a shopping list.Before you go shopping,make a list of everything you plan on buying. (36)G It will help avoid your impulse(冲动) shopping. •Only bring the cash you need.(37)D Before you go out,put a small amount of cash in your purse to cover all the buying you plan on doing.If the cash runs out,your shopping time is over for the day. •When it comes to clothes,just buy the basics.(38)F Chances are,you are better off with a small number of basic pieces that you can make unique(独特的) every day with accessories. •When in doubt,leave the store.Have no idea about whether or not to buy something? (39)B If you decide later that you really,really want it,the you can go back and buy it tomorrow.But chances are,you will be happy when you save your money. •(40)C Not all shopping friends are created equal.Some of them love it when you spend money because it makes them feel better about their own purchases (购买) .Instead of going shopping with those friends,call up some friends who will give you their honest opinions and won't persuade you into buying anything.
A.Try not to stop when you are bored.. B.Put it down and leave the store. C.Pick your shopping friends wisely. D.You can't spend money you don't have. E.Buying used is better for the environment and cheaper than buying new. F.Before you buy something,ask yourself how often you will actually wear it. G.The rule is:you are not allowed to buy anything unless it is already on your list.