Question

【题目】阅读理解。

The latest Chinese “god song” (an Internet term to describe pop songs that spread virally through the Internet) is still stirring up fierce debates between those who view it as a milestone for Chinese pop music going global and those who regard it as a bad image of China.

Last week, Little Apple, written and performed by Chopsticks Brothers, won the AMA International Song Award and the_duo performed the song at the 2014 American Music Awards in Los Angeles. Another Chinese pop singer, Zhang Jie, won the International Artist Award.

But while fans of these singers are thinking highly of the awards and the performance by Chopsticks Brothers at the AMA celebration, there are others who are less excited. They have questioned the value of the awards and what effects it will have on Chinese culture's “going abroad”， claiming it may leave foreign audiences with a poor impression of Chinese pop music, and even Chinese culture.

The Little Apple phenomenon, both home and abroad, can be more easily understood and judged if we look at it from a business perspective rather than a cultural perspective. The professional promoters behind the duo have developed a clear strategy to promote the duo and their works, not just this particular song. Little Apple was originally released to promote the duo's film Old Boys: The Way of the Dragon.

From the very beginning a viral marketing strategy was used to promote the song, which immediately went viral on the Internet due to its repetitive rhythm, easytoremember lyrics, simple and funny dance and, most importantly, grass roots nature. The video accumulated more than 1 billion hits on China's major video websites.

Although the song was generally dismissed by music professionals who criticized it as “musical junk food”， Little Apple's popularity nationally paved the way for promoting the duo internationally.

【1】The writer's attitude to the song of Little Apple is________.

A．opposed B．negative

C．objective D．critical

【2】What do the underlined words “the duo” refer to?

A．Little Apple. B．Chopsticks Brothers.

C．Zhang Jie. D．American singers.

【3】We can learn from the passage that ________.

A．Little Apple's popularity is also a success of the marketing strategy

B．Little Apple is generally thought worthless by the AMA

C．Little Apple is really popular with all people in China

D．Little Apple was originally released as a pop song on the Internet

Answer 1

【答案】

【1】C

【2】B

【3】A

【解析】

试题分析：

【1】解析：选C 观点态度题。根据第三段的整体内容可知，文章就人们对网络神曲《小苹果》的看法进行了正反两方面的客观陈述，即作者对这首歌持客观态度，故选C项。

【2】解析：选B 词义猜测题。根据第二段的第一句“Last week, Little Apple, written and performed by Chopsticks Brothers, won the AMA International Song Award and the_duo performed the song at the 2014 American Music Awards in Los Angeles.” 可推知，the duo的意思是“一对表演者”，此处代指《小苹果》的表演者“筷子兄弟”，故选B项。

【3】解析：选A 推理判断题。根据倒数第二段的第一句可推知，《小苹果》的流行本身就证明了它是一个成功的营销策略，故选A项。