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If our parents do everything for us children, we won't learn to depend on                     .

A. themselves           B. them    C. us  D. ourselves

 

【答案】

D

【解析】略

 

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    Research, market testing, talent, time and money--all come together to make us want to buy a product.No matter how bad we think a commercial is, it works.The sales of Charm went up once the ads began.TV commercials actually buy their way into our head.We, in turn, buy the product.

    And the ads work because so much time an attention are given them.Here are some rules of commercial ad making.If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice.Put some people in the ad who work with their hands.If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies (识别) with.If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself

We laugh at commercials.We don't think we pay that much attention them.But evidence shows we are kidding ourselves.The making of a commercial that costs so much money is not kid stuff.It's big, big business.And it's telling us what to think, what we need, and what to buy.To put simply, the TV commercial is a form of brainwashing.

TV commercials are more important than other programs to television because _______.

   A.they bring in great profits (利润)     B.they require a lot of money to make

   C.they are not difficult to produce       D.they attract more viewers than other programs

The purpose of all the efforts made in turning out TV commercials is ________.

   A.to persuade people to buy the product      B.to show how valuable the product is

   C.to test the market value of the product     D.to make them as interesting as TV movies

From the rules set for making commercial ads, we can see that_________.

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The word “kidding”(line 2, par.4) most probably means _________.

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   C.making fun of                             D.not telling the truth to

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   A.few people like to watch TV commercials             

B.TV commercials are a good guide to buyers

   C.TV commercials often make people laugh      

D.people do not think highly of TV commercials

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I had the meanest mother in the whole world. While other kids ate candy for breakfast, I had to have cereal, eggs or toast. When others had cokes and candy for lunch, I had to eat a sandwich. As you can guess, my supper was different from the other kids' also. But at least, I wasn't alone in my sufferings. My sister and two brothers had the same mean mother as I did.

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