--He thought he would be able to ___ cheating in the exam!
--What a fool ! He deserves the punishment.
A. get away with B. get away from C. do away with D. run away with
科目:高中英语 来源:2013年全国普通高等学校招生统一考试英语(浙江卷带解析) 题型:阅读理解
No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.
Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.
How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.
A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.
A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.
【小题1】What probably led to the start of advertisement?
A.The discovery of iron. | B.The specialization of labor. |
C.The appearance of new jobs. | D.The development of farming techniques. |
A.praised his plows in public | B.placed a sign outside the shop |
C.hung an arrow pointing to the shop | D.showed his products to the customers |
A.explain the origin of advertising | B.predict the future of advertising |
C.expose problems in advertising | D.provide suggestions for advertising |
A.owned a ship |
B.had the loudest voice |
C.ran a shop selling goods to farmers |
D.functioned like today’s TV or radio commercial |
A.the history of advertising | B.the benefits of advertising |
C.the early forms of advertising | D.the basic design of advertising |
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科目:高中英语 来源:2016届四川成都市实验学校高一上学期期中考试英语试卷(解析版) 题型:阅读理解
Lilian Hanson, a college student, expects to graduate in about two years. What makes Mrs Hanson different from her classmates is her age — 73 years. She has been studying at college, a few courses at a time, for 27 years.
When Lilian Hanson graduated from high school, she went to the bank to borrow money for further education. The banker gave her no encouragement. He didn’t think that a country girl should borrow money to go to college. He thought she should be at home doing work in the house or around the farm. So Lilian Hanson went home and raised a family of nine children instead of going to college.
Mrs Hanson never forgot her dream of getting a higher education. When her children were grown, she tried again. She finds the hardest part of going back to school at her age is the sitting in class for long periods of time. Because she is not as flexible(易适应的) as she used to be, Mrs Hanson often gets up and walks around between classes to keep from getting stiff(僵硬). At the beginning of a course in using the computer, the other students all stood and gave her a warm welcome when she introduced herself and explained why she was there and what her aims were.
1.The difference between Lilian and her classmates is that .
A. she works harder at her lessons
B. she is eager to graduate from college
C. she is much older
D. she is a country girl
2.Lilian wasn’t able to go to college after graduation from high school because ________.
A. she wanted to teach herself B. she got married
C. she had to look after her children D. she hadn’t enough money
3.The writer wrote the passage in order to show us that ________.
A. a friend in need is a friend indeed
B. one is never too old to learn
C. knowledge is power
D. education is of great importance
4.Lilian could get a higher education when she was old because ________.
A. she borrowed money from the bank
B. her husband and children helped her
C. her classmates encouraged her to get it
D. the reason isn’t mentioned in the passage
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科目:高中英语 来源:2016届吉林省白山市高一上学期期末考试英语试卷(解析版) 题型:完型填空
You and I have principles(原则). And we also have opinions. I have _____ about what I think is right or wrong or good or ______. But they are only opinions---I could be wrong! I _____ try to build my life around my opinions, but I will try to _____ my principles.
A 15-year-old boy learned a(n) ______ lesson about life principles. On his way home he found a woman’s ______ that contained $127 as well as her ID card. _______ hesitation, he hopped(快速跳) onto his bike and went over to her _______---about a mile away. He told her he _____ her wallet and she gave him a big hug and twenty dollars.
That evening the boy told his parents about the event and his father said, “I don’t think you should have ______ $20 for doing what you should have done. A person shouldn’t be ______ for being honest.”
He thought about his father’s _____ and decided he would return the money. He biked to the lady’s home and ______ her back the twenty dollars. She didn’t want to take it, but he told her she _____ to---that his father pointed out ______ to him that he had never ______ before.
When principles ______ our every action and decision, we actually change. These great principles _____ our lives and make us into persons of character. That boy is _____ to be raised by a wise father who had the ______ to say, “Those are my principles.”
1.A. opinions B. wishes C. decisions D. suggestions
2.A. well B. mistaken C. right D. bad
3.A. shan’t B. won’t C. can’t D. don’t
4.A. change B. advise C. follow D. make
5.A. valuable B. easy C. difficult D. funny
6.A. bag B. wallet C. suitcase D. box
7.A. About B. For C. Without D. In
8.A. factory B. school C. office D. house
9.A. checked B. searched C. threw D. found
10.A. accepted B. supplied C. received D. borrowed
11.A. rewarded B. praised C. forgotten D. blamed
12.A. actions B. worries C. words D. excuses
13.A. took B. gave C. put D. set
14.A. attempted B. preferred C. planned D. had
15.A. anything B. everything C. something D. nothing
16.A. guessed B. taught C. met D. realized
17.A. guide B. do C. interrupt D. allow
18.A. limit B. shape C. prevent D. keep
19.A. unlucky B. careful C. brave D. lucky
20.A. right B. courage C. wisdom D. chance
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科目:高中英语 来源:2015届辽宁省分校高一上学期期末考试英语试卷(解析) 题型:完型填空
You and I have principles(原则). And we also have opinions. I have __36___ about what I think is right or wrong or good or ___37___. But they are only opinions---I could be wrong! I ___38__ try to build my life around my opinions, but I will try to __39___ my principles.
A 15-year-old boy learned a(n) __40____ lesson about life principles. On his way home he found a woman’s __41____ that contained $127 as well as her ID card. ___42____ hesitation, he hopped(快速跳) onto his bike and went over to her ____43___---about a mile away. He told her he __44___ her wallet and she gave him a big hug and twenty dollars.
That evening the boy told his parents about the event and his father said, “I don’t think you should have ___45___ $20 for doing what you should have done. A person shouldn’t be ___46___ for being honest.”
He thought about his father’s __47___ and decided he would return the money. He biked to the lady’s home and ___48___ her back the twenty dollars. She didn’t want to take it, but he told her she __49___ to---that his father pointed out __50____ to him that he had never __51____ before.
When principles ___52___ our every action and decision, we actually change. These great principles __53___ our lives and make us into persons of character. That boy is __54___ to be raised by a wise father who had the ___55___ to say, “Those are my principles.”
1. A.opinions B.wishes C.decisions D.suggestions
2. A.well B.mistaken C.right D.bad
3. A.shan’t B.won’t C.can’t D.don’t
4. A.change B.advise C.follow D.make
5. A.valuable B.easy C.difficult D.funny
6. A.bag B.wallet C.suitcase D.box
7. A.About B.For C.Without D.In
8. A.factory B.school C.office D.house
9. A.checked B.searched C.threw D.found
10. A.accepted B.supplied C.received D.borrowed
11. A.rewarded B.praised C.forgotten D.blamed
12. A.actions B.worries C.words D.excuses
13. A.took B.gave C.put D.set
14. A.attempted B.preferred C.planned D.had
15. A.anything B.everything C.something D.nothing
16. A.guessed B.taught C.met D.realized
17. A.guide B.do C.interrupt D.allow
18. A.limit B.shape C.prevent D.keep
19. A.unlucky B.careful C.brave D.lucky
20. A.right B.courage C.wisdom D.chance
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科目:高中英语 来源:2015届江苏省高一下学期期中考试英语试卷(解析版) 题型:阅读理解
What happens to a teenage kid when the world he thought he knew suddenly changes? Find out in Little Brother by American author Cory Doctorow. It is a fascinating book for a new generation of sci-fi readers.
Marcus Yallow, 17, from San Francisco is much more comfortable in front of a computer than obeying the rules of society. Smart, fast and wise to the ways of the networked world, he has no trouble outwitting (骗过) his high school's monitoring system. This way he and his friends get to head off to play a popular online game in real life.
While they are playing, a bomb explodes on the Bay Bridge. Marcus stops a military (军队的) vehicle to get help for his injured friend, but this simple act throws him into a Department of Homeland Security (DHS) secret prison. There he is treated as a possible terrorist(恐怖分子). He is eventually let go after four days, but his injured friend disappears.
When he returns, Marcus discovers that there are many "security measures" in place and that now all citizens are treated like potential terrorists. While some consider this government action necessary for public safety, Marcus sees this as a complete destruction of the rights he is supposed to have as a citizen.
He knows that no one will believe his story, which leaves him with only one thing to do: to take down the DHS himself. He helps organize a large network called Xnet to spread the truth, anonymously (匿名地).
The book presents a young man who is irresponsible, but learns about himself, and grows, in the course of the story. As part of this learning and growing he becomes aware of very serious issues about his society.
1. What kind of article does this passage belong to?
A.A fascinating story. B.A book review.
C.News report D.A TV programme
2. Marcus Yallow was sent to prison because ________.
A.he killed his friend
B.he bombed a military vehicle
C.he did something that a possible terrorist could do
D.his injured friend disappeared
3. From the second paragraph we can infer that _________.
A.Marcus Yallow is much more comfortable obeying the rules of society
B.Marcus Yallow is smart, fast and wise in real life
C.Marcus Yallow always plays online games in real life
D.Marcus Yallow is expert at the network world
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