.（上海卷30）. In ancient times, people rarely travelled long distances and most farmers only travelled the local market.
A. longer than B. more than C. as much as D. as far as
科目：高中英语 来源： 题型：阅读理解
（2011·上海卷）Section A
Directions: For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that fits the context.
Everyone in business has been told that success is all about attracting and retaining(留住) customers. It sounds simple and achievable. But, ___50__, words of wisdom are soon forgotten. Once companies have attracted customers they often __51___ the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business ---___52___ that the customer remains a customer.
___53__ to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing __54___ , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the __55___ implications. Cutting down the number of customers a company loses can make a big ___56___ in its performance. Research in the US found that a five per cent decrease in the number of defecting(流失的) customers led to __57__ increases of between 25 and 85 per cent.
In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and __58__ never returns, is losing the company thousands of dollars in __59__ profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer ___60___ is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to __61__ them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. __62__ customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price __63__ , and may provide free word-of –mouth advertising. Retaining customers also makes it __64__ for competitors to enter a market or increase their share of a market.
50. A. in particular B. in reality C. at least D. first of all
51. A. emphasize B. doubt C. overlook D. believe
52. A. denying B. ensuring C. arguing D. proving
53. A. Moving B. Hoping C. Starting D. Failing
54. A. markets B. tastes C. prices D. expenses
55. A. culture B. social C. financial D. economical
56. A. promise B. plan C. mistake D. difference
57. A. cost B. opportunity C. profit D. budget
58. A. as a result B. on the whole C. in conclusion D. on the contrary
59. A. huge B. potential C. extra D. reasonable
60. A. beliefs B. loyalty C. habits D. interest
61. A. altering B. understanding C. keeping D. attracting
62. A. Assumed B. Respected C. Established D. Unexpected
63. A. agreeable B. flexible C. friendly D. sensitive
64. A. unfair B. difficult C. essential D. convenient
查看答案和解析>>
科目：高中英语 来源： 题型：阅读理解
（2011·上海卷）(B)
Humpback whales
|
| |
Pectoral fin
Humpback whales are sometimes called performers of
the ocean. This is because they can make impressive
movements when they dive. The name “humpback”, which
is the common name for this whale, refers to the typical
curve shape the whale’s back forms as it dives.
Sometimes the humpback will dive with a fantastic
movement known as a breach. During breaching the whale
uses its powerful tail flukes to lift nearly two-thirds of its
body out of the water in a giant leap. A breach might also
include a sideways twist with fins stretched out like wings,
as the whale reaches the height of the breach.
A humpback whale breathes air at the surface of the
Water through two blowholes which are located near the top
of the head. It blows a double stream of water that can rise
up to 4 meters above the water.
The humpback has a small dorsal fin located towards
the tail flukes about two-thirds of the way down its back.
other distinguishing features include large pectoral fins,
which may be up to a third of the body length, and unique
black and white spots on the underside of the tail flukes.
These markings are like fingerprints: no two are the same.
Humpback whales live in large groups. They
communicate with each other through complex “songs”.
69. According to Quick Facts, a humpback whale _____.
A. cannot survive in waters near the shore B. doesn’t live in the same waters all the time
C. lives mainly on underwater plants D. prefers t work alone when hunting food
70. To make a breach, a humpback whale must _____
A. use its tail flukes to leap out of the water B. twist its body sideways t jump high
C. blow two streams of water D. communicate with a group of humpbacks
71. From the passage we can learn that a humpback whale ________.
A. has its unique markings on its tail flukes B. has black and white fingerprints
C. gets its name from the way it hunts D. is a great performer due to its songs
查看答案和解析>>
湖北省互联网违法和不良信息举报平台 | 网上有害信息举报专区 | 电信诈骗举报专区 | 涉历史虚无主义有害信息举报专区 | 涉企侵权举报专区
违法和不良信息举报电话：027-86699610 举报邮箱：58377363@163.com
