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    阅读理解。
         Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out
    for that particular brand (品牌) of product on the shelf.
         Colouring, for example, varies according to what the producers are trying to sell. Health foods are
    packaged (包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream
    packets are often blue and expensive goods, like chocolates, are gold or silver.
         When some kind of pain killer was brought out recently, researchers found that the colours turned the
    customer    s off because they made the product look weak and ineffective. Eventually, it came on the market in
    a dark blue and white package-blue because we think of it as safe, and white as calm.
         The size of a product can attract a shopper. But quite often a bottle doesn't contain as much as it appears
    to.
         It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the
    product itself on packaging!
         The most successful producers know that it's not enough to have a good product. The founder of Pears
    soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: "Any
    fool can make soap, but it takes a genius (天才) to sell it."
    1. Which of the following may trick a shopper into buying a product according to the text?
    A. The cost of its package.
    B. The price of the product.
    C. The colour of its package.
    D. The brand name of the product.
    2. The underlined part "the colours turned the customers off"(in Para. 3 ) means that the colours _____.
    A. attracted the customers strongly
    B. had weak effects on the customers
    C. tricked the customers into shopping
    D. caused the customers to lose interest
    3. Which of the following is the key to the success in product sales?
    A. The way to promote goods.
    B. The discovery of a genius.
    C. The team to produce a good product.
    D. The brand name used by successful producers.
    4. Which of the following would be the best title for this text?
    A. Choice of Good Products
    B. Disadvantages of Products
    C. Effect of Packaging on Shopping
    D. Brand Names and Shopping Tricks
    1-4: CDAC
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    阅读理解

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    阅读理解

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    第三部分：阅读理解（共20小题，每小题2分，满分40分）

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    第三部分：阅读理解（共20小题，每小题2分，满分40分）

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    It took a moment for it all to be understood. Then I burst out laughing.

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    A. with his family     B. with Evelyn    C. alone      D. with his children

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    B. She insisted on visiting a museum, which he hated.

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    D. He was so good to her that she thought she must be dying.

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    阅读理解。
         A few years ago, Paul Gerner began to gather a group of architects in Las Vegas to ask them what it
    would take to design a public school that used 50 percent less energy, cost much less to build and obviously
    improved student learning. "I think half of then fell off their chairs," Gerner says.
         Gerner manages school facilities (设施) for Clark county, Nevada, a district roughly the size of
    Massachusetts. By 2018, 143, 000 additional students will enter the already crowded public-education system.
    Gerner needs 73 new schools to house them. Four architecture teams have nearly finished designing primary
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         Green schools are appearing all over, but in Clark County, which stands out for its vastness, such
    aggressive targets are difficult because design requirements like more natural light for students go against the
    realities of a desert climate. "One of the biggest challenges is getting the right site orientation (朝向)," Mark
    McGinty, a director at SH Architecture, says. His firm recently completed a high school in Las Vegas. "You
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    really expensive to cool."
         Surprisingly, the man responsible for one of re most progressive green-design competitions has doubts
    about ideas of eco-friendly buildings. "I don't believe in the new green religion," Gerner says. "Some of the
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    A. They lost balance in excitement.
    B. they showed strong disbelief.
    C. they expressed little interest.
    D. they burst into cheers.
    2. Which order of steps is followed in carrying out the project?
    A. Assessment－Prototype－Design－Construction.
    B. Assessment－Design－Prototype－Construction.
    C. Design－Assessment－Prototype－Construction.
    D. Design－Prototype－Assessment－Construction.
    3. What makes it difficult to build green schools in Clark County?
    A. The large size.
    B. Limited facilities.
    C. The desert climate.
    D. Poor natural resources.
    4. What does Gerner think of the ideas of green schools?
    A. They are questionable.
    B. They are out of date.
    C. They are advanced.
    D. They are practical.

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