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Many of us recognize that familiar feeling of eagerly tearing open a carefully wrapped gift box, only to find a terrible woolen sweater. But what makes a good gift? The answer is very different, depending on whether you ask the gift giver or receiver.

A study published this month in Current Directions highlights the disconnection between the gifts we actually want and the ones we want to give, and offers some insights that may come in handy this holiday shopping season.

Psychologists have long known that we often struggle to predict other people’s preferences, and according to study co-author Elanor Williams, a marketing professor at Indiana University Bloomington, our ego(自我) may be to blame.

As gift givers, we tend to focus on the gift exchange itself, eagerly anticipating(期待)the warm feeling we get when we see the other person’s face light up with joy on opening our present. However, gift receivers focus more on the gift itself: Is it useful? Is it wanted?

Williams says the best strategy may be to simply ask people what they want. “There’s a misconception that the best-received gifts are the ones that are unexpected, but that’s just not true,” he explains. “The best-received gifts are the ones that best match what the receiver actually desires.”

Research on gift giving may feel a little dull, but as Williams points out, gift giving is something we do all the time. He adds that it plays an important social role—giving gifts can help us cater for (迎合) others and strength social bonds. There is also a more practical reason to up our gift-giving game—every holiday season, we shell out(支付) hundreds of billions of dollars on presents. “If we’re dong that,” he says, “We might as well get it right.”

1.What do we know about Current Directions?

A. It may be a magazine about psychological science.

B. It may be an advertisement about holiday shopping.

C. It may be a commercial report about people’s preferences.

D. It may be a wall newspaper in a shopping community.

2.In which case can the gift be regarded as the best-received one?

A. My friend gave me a ticket for a film but I was too busy to see it.

B. I bought a favorite book but a friend sent me another copy of it.

C. My aunt sent me a sweater in summer because it was cheap.

D. My uncle sent me a new mobile phone which I need badly.

3.What does the passage mainly intend to tell us?

A. Different feelings between gift gives and receivers.

B. How and why we should choose well-received gifts.

C. What makes a good gift in different holiday seasons.

D. Best-received gifts are the ones that are unexpected.

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