科目：高中英语 来源：2010-2011江苏盐城中学高一下学期期末英语试卷 题型：阅读理解
In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider 
it in this way
: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
【小题1】The existence of the privately owned mass media depends on the support of_________.
| A．the government | B．advertisements |
| C．their owners’ families | D．the TV stations |
| A．the subject of the advertisements | B．the change of time |
| C．people's age difference | D．peoples’ different opinions |
| A．Emails. | B． Newspapers | C．Magazines. | D．Films. |
| A．The sponsors are always mentioned. |
| B．Advertising is meant for large groups of people. |
| C．There is the description of things advertised |
| D．Advertising must be honest and humorous |
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科目：高中英语 来源：20102011江苏盐城中学高一下学期期末英语试题 题型：阅读理解
In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
1.The existence of the privately owned mass media depends on the support of_________.
A. the government B. advertisements
C. their owners’ families D. the TV stations
2.The passage seems to say that different ideas of advertising are given due to __________.
A. the subject of the advertisements B. the change of time
C. people's age difference D. peoples’ different opinions
3.Which of the following is considered modern mass media?
A. Emails. B. Newspapers C. Magazines. D. Films.
4. According to the passage, which of the following statements about advertisements is NOT true?
A. The sponsors are always mentioned.
B. Advertising is meant for large groups of people.
C. There is the description of things advertised
D. Advertising must be honest and humorous
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科目：高中英语 来源： 题型：阅读理解
China Mobile, the country’s largest mobile communications operator, has accounted for nearly 40 percent of revenues (税收) in the domestic(国内) telecoms market. That puts it at the top of the six major telecoms operators in the nation, according to the latest official statistics（统计）.
The other five are: China Telecom, 31.1 percent; China Netcom, 16.6 percent; and China Unicom, 13.4 percent; China Satellite Communications Corp and China Rilcom, 1.5 percent.
Mobile communications and the IP phone business have gradually replaced traditional long-distance calls. Mobile communications account for 28.5 percent of the total long-distance communications business. IP phones have 41.4 percent, while traditional long-distance calls are down to 30.1 percent.
In another ranking(排行表), Nokia, Motorola, Bird, TCL and Siemens came in as the top five mobile phone sellers in China in the first half of this year, according to South Daily. They report also says that during this period, China produced 82 million handsets (including GSM, GPRS and CDMA phones) and sold 80 million. Of the phones sold, 37 million were exported to other countries.
Analysts point out that China’s lack of key technologies and its heavy dependence on overseas technologies have proved to be an obstacle (障碍)for development of home-made phone makers.
1. From the passage, which is NOT true?
A. China Mobile is China’s largest mobile phone sellers.
B. China Mobile is China’s largest mobile communications operator.
C. China Mobile has covered nearly two fifths of the income in the telecoms market in China.
D. China Mobile has taken the first place in the telecoms market.
2. Mobile communications have gradually taken the place of .
A. IP phone service B. traditional long-distance calls
C. traditional telephones D. telecom operators
3. Which do you believe to be true?
A. Mobile communications account for the most part of the total long-distance communi -cations.
B. China produced and sold most of the mobile phones to other countries.
C. Nokia is a very popular foreign phone seller.
D. China has had quite advanced core（核心）technologies.
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