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Classified advertising is the advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising . Such groupings as “Help Wanted”, “Real Estate (房地产)” , “Lost and Found” are made , the rate charged being less than for display advertising . Classified advertisements are a convenience to the reader and a saving to the advertiser. The reader who is interested in particular kinds of advertisements finds all advertisements of that type grouped for him . The advertisers may , on this account , use a very small advertisement that would be lost if it were placed among larger advertisements in the paper . It is obvious that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper . He turns to a page of classified advertisements to search for the particular advertisements that will meet his needs . As his attention is very voluntary , the advertiser does not need to rely too much extent on display to get the reader’s attention .

Formerly all classified advertisements were of the same size and did not have display type . With the increase in the number of such advertisements , however , each advertiser within a certain group is competing with others in the same group for the reader’s attention . In many cases the result has been an increase in the size of the space used and the addition of headlines and pictures  . In that way the classified advertisement has in reality become a display advertisement . This is particularly true of real estate advertising .

1.Classified advertising is different from display advertising because        .

      A.all advertisements of a certain type are grouped together

       B.it is more distinguished

       C.it is more expensive

       D.nowadays the classified advertisements are all of the same size

2.According to the writer , what sort of attitude do people have when they look at classified advertisements ?

       A.They are in the frame of mind to buy nothing .

       B.They are looking for something they need .

       C.They feel lost because there are so many advertisements .

       D.They feel the same as when they look at display advertisements .

3.What does the writer say about the classified advertisements that used to be put in the papers ?

       A.They used to be voluntary .                  B.They use to use display type .

       C.They were all of the same size .            D.They had headline and more pictures .

4.Why have classified advertisements changed in appearance ?

       A.Because people no longer want headlines and pictures .

       B.Because real estate advertising is particularly popular now

2,4,6

 

       C.Because the increase in the number of such advertisements means they have to be small now .

       D.Because there are more advertisements now and more competition among advertisers .

1.A  2.B   3.C    4.D

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C
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