Question

【题目】根据短文内容的理解, 选择正确答案。 Each year, we are exposed to ten thousand ads on average. They try to sell us their products by using beautiful art, videos, images or slogans that are catchy. The most famous companies have highly popular logos that can be recognized by almost everybody. For those of you who have seen the movie Finding Forrester, there is that scene where Jamal walks up to some guy with a BMW and asks him what the car logo means. The man did not know the answer and since that day, whenever I see a famous company logo I try to find the meaning of it.
Many think the horse on the Ferrari logo represents the horsepower of the cars they manufacture. The story behind it is far more interesting. During World War I, a pilot, Count Francesco Baracca, painted the horse on his airplane to bring him luck. He had it on his plane because it was the logo of his squadron（空军中队）. Baracca's mother then convinced Enzo Ferrari to put the logo on his racing cars in the early 1930's to bring good luck to the drivers. The logo then stayed the same ever since. The yellow on the background represents the birthplace of Enzo Ferrari.
Starbucks started in 1971, in Seattle. The mermaid（美人鱼）represented on the logo is now known by any coffee drinker. It is a mythological sea creature with the look of a female, the only difference being that they have a tail of a fish. The reason why Starbucks incorporated one in their company logo is that it was believed that mermaids used to sing to sailors in order to make them walk away from their ship or to ground their ships. In the 1500s, spices, tea and coffee were popular merchandise to trade. So the mermaid in the logo of Starbucks is the one that "brings" coffee and tea to the stores.
（1）The writer became interested in logos of some famous brands after _______.
A.he watched an attractive movie
B.he saw a scene in a movie
C.he walked up to some guy with a BMW
D.he noticed some famous logos
（2）Many companies use logos because _________.
A.people enjoy beautiful logos
B.people are more likely to buy their products
C.people can recognize the products more easily
D.people are interested in the meanings of the logos
（3）Which of the following is true according to Paragraph3?
A.Starbucks was once a company trading spices, tea and coffee.
B.Hearing mermaids sing, sailors would know the right direction.
C.Starbucks has a history of more than five hundred years.
D.The logo of Starbucks is believed to make the business years.
（4）The underlined word "incorporated" in the third paragraph probably means _____.
A.included
B.abandoned
C.corrected
D.designed

Answer 1

【答案】
（1）B
（2）B
（3）D
（4）A
【解析】广告和商标随处可见是我们生活中的一部分, 作者对观察著名公司的商标感兴趣。文中介绍了几个品牌的商标图案及其由来。
（1）细节推理题。根据第一段there is that scene where Jamal walks up to some guy with a BMW and asks him what the car logo means. The man did not know the answer and since that day, whenever I see a famous company logo I try to find the meaning of it.可知作者是由于看到了电影Finding Forrester中的一幕, 后来就对观察著名公司的商标产生了兴趣。故选B.
（2）推理判断题。根据第一段They try to sell us their products by using beautiful art, videos, images or slogans that are catchy.可知多数公司使用商标是为了通过展示来销售产品, 故选B.
（3）推理判断题。根据最后一段The mermaid（美人鱼）represented on the logo is now known by any coffee drinker.和So the mermaid in the logo of Starbucks is the one that "brings" coffee and tea to the stores.可知星巴克的标志被认为是商业时代的标志。故选D.
（4）猜测词义题。A. included包括, 列入；B. abandoned 抛弃；C. corrected 纠正；D. designed设计。划线句子的意思是：星巴克在他们的公司标志中加入这个图案的原因是人们相信美人鱼过去常常向水手们唱歌, 以便让他们离开自己的船, 或将他们的船搁浅。"incorporated"在此指"加入, 列入"之意, 与included同义, 故选A.
点评 阅读题的答题技，答题时应通读全文，了解大意，带着问题，复读原文，理解识别，推断归纳，最后复核检查，确保无误。