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Dear Mr. Hu£®
I'm Li Hua.
Best wishes!
Yours£®
Li Hua
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A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow, visitors to SampleTrend¡¯s central London store can try anything on its shelves, and all of the products can be taken home without charge.
For an annual membership fee of £60£¬users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year. The only ¡®catch¡¯ is that shoppers are asked to complete a simple questionnaire about each product they try. Known as ¡®try-vertising¡¯£¬the concept allows manufacturers to test products and receive consumer feedback(·´À¡£©before launching onto the open market. It is already a sensation in Japan and now looks set to transform the fortunes of the embattled UK retail industry. If everything goes well, countries such as Germany and France will give it a try. According to new figures, stores are facing a Christmas crisis with the weakest high street trading for six months. Michael Ghosh, the founder behind SampleTrend, said, ¡°The concept behind SampleTrend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.¡± The concept of in-store try-vertising is simple but effective. Businesses across all sectors from cosmetic manufacturers to beverage makers, place new products on the shelves at SampleTrend and wait for consumers to try them out.
Customers complete a short 10-point questionnaire about the product. The feedback they provide is used to make any finishing touches before the product is brought officially to market. The SampleTrend store stocks everything from cosmetics, food and drink, and household goods. Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset¡ª a particularly appealing prospect for new businesses.
1.The most attractive part of the idea for customers is that_____.
A. they only pay £60 for a life-long membership
B. they can help to make the products better
C. it won¡¯t take much time to finish the questionnaire
D. they can take things home without paying for them
2.The idea of ¡®try-vertising¡¯ originates from_____.
A. Germany B. Britain C. Japan D. France
3.The purpose of ¡®try-vertising¡¯ is to_____.
A. get feedback for their new products
B. sell more products at Christmas time
C. encourage people to buy more products
D. give customers free products as gifts
4.What does Michael Ghosh think of this business idea?
A. Puzzling. B. Unpractical.
C. Promising. D. Surprising.
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Dolphins are not fish, but warm-blooded animals. They live in groups, and speak to each other in their own language. In this way they are like other animals, such as bees and birds. But dolphins are very different from almost all land animals. Their brain is nearly the same size as our own, and they live a long time --- at least twenty or thirty years.
Like some animals, dolphins use sound to help them find their way around. They also use these sounds to talk to each other and to help them find food. We now know they do not use their ears to receive these sounds, but the lower part of the mouth, called the jaw.
Strangely, dolphins seem to like man, and for thousands of years there have been stories about the dolphin and its friendship with people.
There is a story about sailors in the 19th century. In a dangerous part of the sea off the coast of New Zealand, they learnt to look for a dolphin called Jack. From 1871 to 1903 Jack met every boat in the area and showed it the way. Then in 1903 a passenger on a boat called The Penguin shot and wounded Jack. He recovered and for nine years more continued to guide all ships through the area£except for The Penguin.
Today, some people continue to kill dolphins, but many countries of the world now protect them and in these places it is against the law to kill them.
1.Dolphins are different from many other animals in that they _____.
A. live in groups B. have their own language
C. are warm-blooded D. have large brains
2.Which of the following does the dolphin use to help it find its way around?
A. Its jaw. B. Its ears
C. Its nose. D. Its eyes.
3.By telling the story of Jack the writer wanted to show that _____.
A. people are cruel to animals
B. Jack is different from other dolphins
C. dolphins are friendly and clever
D. dolphins should be protected by law
4.Why did the sailors off the coast of New Zealand look for Jack?
A. They wanted his help.
B. They enjoyed playing with him.
C. He was lonely and liked to be with people
D. He was seriously wounded.
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Gift No. I
Offer to be your mother's health friend. Promise to be there for any and all doctor's visits whether a disease or a regular medical check-up. Most mothers always say "no need," another set of eyes and ears is always a good idea at a doctor's visit. The best part ? This one is free.
Gift No. 2
Help your mother organize all of her medical records, which include the test results and medical information. Put them all in one place. Be sure to make a list of all of her medicines and what times she takes them. "Having all this information in one place could end up saving your mother's life," Dr. Marie Savard said.
Gift No. 3
Enough sleep is connected to general health conditions. "Buy your mother cotton sheets and comfortable pillows to encourage better sleep," Savard said. "We know that good sleep is very important to our health."
Gift No. 4
Some gift companies such as Presents for Purpose allow you to pay it forward this Mother's Day by picking gifts in which 10 percent of the price you pay goes to a charity (´ÈÉÆ»ú¹¹) Gift givers can choose from a wide variety of useful but inexpensive things -many of which are "green" - and then choose a meaningful charity from a list. When your mother gets the gift, she will be told that she has helped the chosen charity.
1.What are you advised to do for your mother at doctor's visits?
A. Take notes. B. Be with her.
C. Buy medicine. D. Give her gifts.
2. Where can you find a gift idea to improve your mother¡¯s sleep?
A. In Gift No. 1. B. In Gift No. 2.
C. In Gift No. 3. D. In Gift No. 4.
3. Buying gifts from Presents for Purpose allows mothers to .
A. get extra support B. enjoy good sleep
C. be well-organized D. give others help
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A lot of people live their lives having no clue what they want. If you ask me, I¡¯d like to point out that you have only one life.____ 1.___You should start right now!
If you don¡¯t want to spend your life wandering aimlessly, you can use the following four tips to find out exactly what you want in life.
1.Regret nothing
It¡¯s your life. It¡¯s time for you to live it exactly the way you want to. If you constantly regret things you did or didn¡¯t do in the past, then you won¡¯t be able to move forward. Don¡¯t live in the past. __2.___
2. Figure out what you need
Sometimes it¡¯s hard to figure out what you need. ___3.___ Is it your family? The freedom to express yourself?Love?Financial security?Something else? If it helps, you can make a list of priorities. Also think about the kind of legacy (ÒŲú)you want to leave behind.
3. Let people around you know what you¡¯re trying to achieve
___4.___Voice them all out! If you tell people what you¡¯re trying to accomplish, they will most likely support you and give you new ideas.
4. Stay positive.
Life doesn¡¯t always go the way you want it. Don¡¯t feel discouraged as your plans stray(Æ«Àë). Take control. ___5.___You will get there someday. You¡¯re just taking a little detour. Sometimes a positive attitude is all you need to keep going.
A. Live in the present and the future!
B. Don¡¯t keep your goals and desires to yourself.
C. Sit down and think about what you need the most.
D. Instead of going crazy, try your best to deal with the changes.
E. Setting a goal can help you experience everything you want in life.
F. You should get the most out of it and do things that make you happy.
G. Once you find the thing that makes you happy the most, you will have a clear idea of what you should strive for.
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Every day our life is full of images, videos, music and news. In this age of visual and aural hyperstimulation£¨ÊÓÌýµÄ¸ß¶È´Ì¼¤£©£¬the medium of radio is making a marked comeback.
¡°We're at the dawn of a golden age of audio," said US-based podcaster Alex Blumberg in an article in The Sydney Morning Herald. In the last month alone, 15 percent of US adults listened to a radio podcast. These data, released by Edison Research, reveal the successful evolution of traditional radio broadcasts to the present day's digital podcast format£¨²¥¿ÍÐÎʽ£©. The term "podcast," was coined in 2004, but the trend only started gaining mainstream popularity in recent years. Since the leap in consumer demand for smart phones and tablets, podcast subscription rates have only accelerated.
You can tune in during those extra minutes of the day when you're walking to the shops, waiting in a queue or riding the subway. Similar to television shows, podcasts are generally free to download on computer or iPod and most offer new content every week.
Donna Jackson, 22, Sydney University media graduate, listens to podcasts two or three times a week, via-iTunes.¡§ I listen while I'm hanging out in the house doing something else.
It makes completing a boring task a lot more enjoyable... And it's an easy way of keeping in touch with what's going on in the rest of the world," she said. ¡°I mainly listen to BBC podcasts, but recently I've also been tuning into This American Life and Serial.¡±
Unlike television and music, the audio format has the ability to create a deep impression on readers. Blumberg says this comes down to the podcast's ability "to create emotional connection." Sydney University undergraduate Hazel Proust, major in social work and arts, agrees. "When you're tuned in, it feels as if the podcaster is talking directly to you. It's comforting," said Proust.
It seems the age-old tradition of verbal£¨¿ÚÍ·µÄ£©storytelling is very much alive and well.
1.According to the passage, which of the following is Not a suitable time to listen to procasts ?
A. Attending a lecture. B. Riding the subway.
C. Walking to the shop. D. Waiting for a bus.
2.According to the passage, one difference between television and audio format is that____¡£
A. only audio format has the ability to create emotional connection to download
B. only audio format helps people keep in touch with the world's change
C. only television provides new content every week
D. only television shows can be free
3. What does the underlined word "coined" in paragraph 2 mean?
A. written. B. thought. C. invented. D. found.
4.It can be inferred from passage that____.
A. people like to listen to podcasts when they work
B. podcasts are more and more popular with people
C. the voice of the podcaster attracts many listeners
D. people keep in touch with each other by listening to podcasts
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Even as I write this story, I am still smiling. The past few weeks have been rather , but when a large number of Smile Cards arrived in my the other day, having traveled all the way from the United States to my home in the Netherlands, I knew things were about to .
I where to leave the cards as I went to bed that night: the train, benches at the station, at work, libraries, mailboxes, the gym - the possibilities were I woke up, went to work, and afterwards, I went to the shop to buy some candy bars, planning to leave them as anonymous(ÄäÃûµÄ) for people on the train. However, my early morning train, my train home was extremely crowded. An elderly man must have seen me searching for a place to a Smile Card, because he asked me if I was looking for something.
Right then I that my first Smile Card would not be anonymous. With a big smile and cheeks with excitement, I told him that I what I was looking for, him the candy bar and Smile Card I had in my hands. He had only just finished reading the card I arrived at my stop, but he was still smiling and his candy as I waved at him from the .
Despite having worked a full day, I almost bounced(Ìø) home. Before I entered my , I delivered a few more Smile Cards and candy bars to my neighbors¡¯ mailboxes. I added an candy bar for a neighbor who I knew was in a difficult financial , but who I saw working hard every day to get the very best for her young son. I figured they both a tasty little treat.
1.A. pleasant B. simple C. tough D. common
2.A. office B. room C. mailbox D. hands
3.A. turn away B. turn around C. turn up D. turn down
4.A. required B. asked C.realized D. wondered
5.A.important B.small C. specific D. endless
6.A. slowly B. smoothly C. freely D. straight
7.A. surprise B. gifts C. notice D. intention
8.A. unlike B. unusual C. unsure D. unlucky
9.A. drop B. mail C. leave D. hide
10.A. wondered B. decided C. doubted D. suggested
11.A. filled B. faced C. satisfied D. content
12.A. found B. invented C. forgot D. remembered
13.A. transporting B. delivering C. sending D. handing
14.A. when B. while C. until D. once
15.A. reading B. enjoying C. buying D. carrying
16.A. entrance B. office C. platform D. bench
17.A.office B. apartment C. school D. garden
18.A. affordable B. available C. extra D. excellent
19.A. situation B. company C. staff D. puzzle
20.A. admired B. deserved C. won D. rewarded
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Cindy: Aunt Sophia, do you shop online often?
Sophia: Yes. It¡¯s very convenient and the price is much 1.______(low) than that in the physical stores.
Cindy: Last week, I tried to buy some books online, but I didn¡¯t know how to pay for 2. _______.
Sophia: You should open an account at the online bank first, after 3. ______ you can buy anything online. Let¡¯s check it out online!
Cindy: Oh, what¡¯s this? A second-hand cellphone store?
Sophia: Yeah. It¡¯s like 4._______ open free market. If you want to change your cellphone for a new one, you can sell the old one here.
Cindy: Really? Is it the same as 5._______ we do in the real world?
Sophia: No. It¡¯s6.______(total) different. Take some pictures of the thing you want to sell, upload it with a description about it and leave your telephone number. Then your thing will be sold here.
Cindy: That¡¯s7.______ (amaze). Mom will love it. She loves shopping so much 8._______ she almost visits the physical stores twice a week.
Sophia: No doubt about it. Shopping online will get more and more popular.
Cindy: Are there any 9._________(advantage)?
Sophia: At first it took some time for the things you buy online to arrive. But now this problem 10.______ (solve) already.
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WHEN you buy cooking oil in the supermarket, you may notice that some brands are labeled as ¡°GM (genetically modified)-free¡±. So, what is genetic modification? Are GM foods safe?
These questions have been put back into the spotlight recently. On Nov 19, the Food and Drug Administration (FDA) in the US announced that it had approved the AquAdvantage salmon (ÈýÎÄÓã) to go on the market, making it the first genetically modified animal to be approved as food anywhere in the world.
GM foods are plants or animals that have been given a gene from another plant or animal to make them stronger in some way. The AquAdvantage salmon contains a gene from another type of salmon that makes it grow faster.
Although the FDA has said ¡°food from the fish is safe to eat¡±, some believe that scientists can¡¯t completely understand the potential health risks of GM foods, simply because they¡¯re so new. Others worry that the fish could escape into the wild and cause ecological (Éú̬µÄ) problems.
GM crops have experienced the same controversy, even though GM technology cuts down on the use of pesticides (ɱ³æ¼Á) on crops and increases yields.
While GM animals are new, GM crops have already appeared on our plates. A total of 28 countries in the world including the US, Brazil and India planted 181.5 million hectares (1.815 million km2) of GM crops in 2014, according to the International Service for the Acquisition of Agri-biotech Applications. In China, we grow GM cotton and papaya (ľ¹Ï) and import GM soybeans, corn, rape (ÓͲË), cotton and beets (Ìð²Ë) from abroad.
Due to safety worries, many countries have regulations for producing and selling GM food.
In European Union countries, each GM food must be approved before it can be used. This process can take up to 17 months. The origin of all GM foods must also be traceable (¿É×·ËݵÄ) , and all food with a GM content of more than 0.9 percent must also be labeled, according to EU website europa.eu.
The US is less strict about GM foods. According to FDA regulations, companies introducing new GM foods to the market should report them at least 120 days before release. The labeling is voluntary (×ÔÔ¸µÄ), except that a product cannot be labeled as ¡°GM-free¡± if genetically modified materials are used.
In China, GM foods can only be produced after strict tests by the Ministry of Agriculture say that they are safe. All food that is made from GM crops or contains GM ingredients must be clearly labeled on the wrapper (°ü×°).
1.According to the text, the AquAdvantage salmon ______.
A. tastes better than normal salmon
B. is a product that mixes several types of fish
C. has a gene from a different type of salmon
D. remains to be approved in several countries
2.One of the reasons for many people to worry about the AquAdvantage salmon is that ______.
A. the gene that makes them grow faster can work on humans too
B. there are possible health risks that even scientists might not have figured out yet
C. they could possibly become threats to other wild species
D. they are not nutritious enough or might taste strange
3.From the text, it can be concluded that GM crops _____.
A. no longer cause any controversy
B. have already been planted in some countries
C. are popular because they don¡¯t need pesticides
D. can increase yields, making them welcome in countries like Japan
4.Which of the following is TRUE about regulations for producing and selling GM food?
A. All food with GM content must be labeled in European countries.
B. In the US, the AquAdvantage salmon will have to be labeled as GM food.
C. In France, every GM food that is about to go on the market must be reported at least 120 days before release.
D. In China, all food that is made from GM crops or contains GM ingredients must be clearly labeled on the package.
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