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  Millions of people pass through the gates of Disney’s entertainment parks in California, Florida and Japan each year.What makes these places an almost universal attraction? What makes foreign kings and queens and other important people want to visit these Disney parks? Well, one reason is the way that they’re treated once they get there.The people at Disney go out of their way to serve their “guests”, as they prefer to call them, and to see that they enjoy themselves.

  All new employees, from vice presidents to part-time workers, begin their employment by attending Disney University and taking “Traditions 1”.Here, they learn about the company’s history, how it is managed and why it is successful.They are shown now each department relates to the whole.All employees are shown how their work is important in making the park a success.

  After passing “Traditions 1”, the employees go on to more specialized training for their specific jobs.No detail is missed.A simple job like taking tickets requires four eight-hour days of training.When one ticket taker was asked why it took so much training for such a simple, ordinary job, he replied, “What happens if someone wants to know where the restrooms are, when the parade starts or what bus to take back to the camp grounds?...We need to know the answers or where to get them quickly.Our constant aim is to help our guests enjoy the party.”

  Even Disney’s managers get involved in the daily management of the park.Every year, the managers leave their desks and business suits and put on special service clothes.For a full week, the bosses sell hot dogs or icecream, take tickets or drive the monorail, and take up any of the 100 jobs that make the entertainment park come alive.The managers agree that this week helps them to see the company’s goals more clearly.

  All these efforts to serve the public well have made Walt Disney Productions famous.Disney is considered by many as the best mass service provider in America or the world.As one long-time business observer once said, “How Disney treats people, communicates with them, rewards them, is in my view the very reason for his fifty years of success I have watched, very carefully and with great respect and admiration, the theory and practice of selling satisfaction and serving millions of people on a daily basis, successfully.It is what Disney does best.”

(1)

The first day they come to Disney parks, all new employees.

[  ]

A.

begin by receiving on the job training

B.

must learn several jobs

C.

begin as ticket takers

D.

have already attended Disney University

(2)

The main objective of the Disney employees is to _________.

[  ]

A.

learn all parts of the business

B.

see that their guests enjoy themselves

C.

be able to answer all kinds of questions

D.

keep their important guests happy

(3)

Each year, managers wear special service clothes and work in the park to _________.

[  ]

A.

set a good example for employees

B.

remind themselves of their beginnings at Disney

C.

gain a better view of the company’s objectives

D.

show their new clothes

(4)

Which of the following is NOT true according to the passage?

[  ]

A.

Tourist learn the history of Disney in its entertainment parks.

B.

Disney attracts people almost from all over the world.

C.

Parades are regularly held in Disney’s entertainment parks.

D.

Disney’s managers are able to do almost all kinds of work in the Disney parks

答案:1.A;2.B;3.C;4.A;
解析:

(1)

短文第二段首句“All new employees, from vice presidents to part-time workers begin their employment by attending Disney University and taking ‘Traditions 1’”和后面讲述的训练的情况可知,每一个新职员必须进行在职培训,故答案选A。

(2)

短文第三段尾句“Our constant aim is to help our guests enjoy the party.”说明,迪斯尼乐园职工的目的是让客人过的高兴,题干中的objective与aim都是“目的”的意思。

(3)

综合短文第四段中所提供的“Every year, the managers leave their desks and business suits and business suits and put on special service clothes.”和“The managers agree that this week helps them to see the company’s goals more clearly.”两处信息可知,经理们每天穿上特殊的工作服的目的是更好地认清迪斯尼乐园办园目的。goal与 objective同义,都是“目标“的意思,最佳答案为C。

(4)

通读全文尤其是根据短文首句“Millions of people pass through the gates of Disney’s entertainment parks in California.”可推断出,游客到迪斯尼乐园的目的不是学习它的历史,而是进行娱乐活动。


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