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    Some adverts, like the environmental protection advertisement, ________ to our conscience or our desire to be worthy citizens．

    [　　]
    A．

    adapt

    B．

    attach

    C．

    appeal

    D．

    adjust

    答案：C
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    B. All advertising firms only care to make money, as advertising is a big business.
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    Advertising can be a service to the customer. This is true when advertisements give reliable infor­mation about the goods advertised. Such information is needed if the customer is to make a sensible choice when he buys. It is useful in that it lets him know of the kinds of goods in the shops. Printed advertisements do this job best. Customers can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the shops.
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    1. 1.

      It can be inferred from the passage that advertisements can be useful if they ________.

      1. A.
        how a long list of the goods advertised
      2. B.
        give true information about goods
      3. C.
        tell customers what to buy
      4. D.
        appear on TV and in newspapers at the same time
    2. 2.

      Advertisements that play on our weaknesses make us ________.

      1. A.
        desire things we do not need
      2. B.
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      3. C.
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      4. D.
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    3. 3.

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      1. A.
        All advertising firms do not care to tell the truth about the goods they advertise.
      2. B.
        All advertising firms only care to make money, as advertising is a big business.
      3. C.
        Most advertising firms make sure that advertisements do not purposely cheat.
      4. D.
        The advertised goods are often of poor quality.
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      1. A.
        Goods
      2. B.
        Customers
      3. C.
        Shops
      4. D.
        Advertisements

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    A. desire things we do not need              B. purchase the goods we need

    C. attracted by them                       D. become loyal reader, listener or viewer

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    B. All advertising firms only care to make money, as advertising is a big business.

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    D. The advertised goods are often of poor quality.

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