Recently the busiest person on the Internet is absolutely Yuanfang, a fictional figure from the Chinese TV series “Detective Di Renjie”. In the TV series, Li was often asked by Di, “How do you see it, Yuanfang?” Then, the dialogues between them help advance the plot. Now, the casual pet phrase is used as many as 2.5 million times by netizens in a single day, according to statistics.
In fact, it is not the first popular sentence pattern on the Internet. Many other types of popular network words include those evolved from “the slogans of Vancl(凡客网)” and actor’s lines of “The Legend of Concubine Zhen Huan”.
The explosive spread of the sentence “How do you see it, Yuanfang?” again proved the vast power of the network spread. The appearance of a buzzword(流行词) on the Internet may be coincidental, but the spread of numerous buzzwords has started a social and cultural phenomenon. It is more noticeable that the spread is not a deliberate choice but by chance. Usually, everyone has known about it, except the one concerned.
The appearance of buzzwords is resulting from the agreement of netizens. If something is new and interesting enough, it will cause public attention.
The rise of these buzzwords also benefits from their strong “adhesive(粘着的) force”. After analyzing these buzzwords, we find that they have a common character, namely “novel in structure but empty in content”. Therefore, any concrete contents can be added in these buzzwords, creating fantastic results.
Taking the “Yuanfang-style” as an example, its popularity displayed a social mentality of questioning. Although it seems a little funny to ask “Yuanfang”, a fictional character, and some people even find it boring. This way of asking a question reveals a valuable quality-listening. The Internet provides a space for everyone to express their views, but it also causes controversies. What’s your opinion, Yuanfang?
【小题1】We can learn from the passage that Yuanfang .
| A．is the busiest person in modern industrial societies |
| B．plays an important role in a Chinese TV series |
| C．is a fictional figure currently popular with netizens |
| D．starts a social and cultural phenomenon by himself |
| A．a choice made on purpose | B．a choice made by accident |
| C．a choice done in person | D．a choice done at ease |
| A．The dialogues between Di Renjie and Yuanfang help understand the network buzzwords. |
| B．The “Yuanfang-style” suggests once again that the power of the network spread is quite vast. |
| C．The spread of numerous buzzwords has started a social development of structure and content. |
| D．The result of the netizens’ agreement directly leads to the rise of some socially strong problems. |
| A．People benefited from the Internet on which they can learn a lot about real society. |
| B．People learned about some controversies from the Internet and decided to deal with them. |
| C．People provided a space through which they can display their own criminal mentality. |
| D．People found out a place where they can question and express their different views. |
【小题1】C
【小题2】A
【小题3】B
【小题4】D
解析试题分析：文章从现在网络上流行的元芳体，说明网络流行语言的巨大力量，说明网络是人们质疑，表达不同观点的地方。
【小题1】细节题：从第一段的句子：Recently the busiest person on the Internet is absolutely Yuanfang, a fictional figure from the Chinese TV series “Detective Di Renjie”.可知元芳是手网民喜欢的电视剧的人物，选 C
【小题2】猜词题：从but by chance“偶然的”，可知“a deliberate choice” 和它是相反的意思，说明这种传播不是故意的选择而是偶然的，选 A
【小题3】细节题：从第三段的句子：The explosive spread of the sentence “How do you see it, Yuanfang?” again proved the vast power of the network spread.可知元芳体的流行说明网络传播的巨大威力，选B
【小题4】段落大意题：从最后一段的句子：Taking the “Yuanfang-style” as an example, its popularity displayed a social mentality of questioning. 和 The Internet provides a space for everyone to express their views,可知这段讲的是在网络上人们可以质疑，可以表达不同的观点，选D
考点：考查社会现象类短文
智慧小复习系列答案科目：高中英语 来源： 题型：阅读理解
For decades, families settled on the sofa to share the latest news and TV series, until additional bedroom TV, computer games and the Internet almost put an end to family rows over who held the remote control. Now, however, the traditional living room scene is making a comeback. A study by the communications watchdog Ofcom has found families are once again gathering around the main television set, but they are bringing their pads and smartphones with them.
“The 1950s living room is making a comeback as a family entertainment centre,” said Jane Rumble, head of media research at Ofcom. “We are watching on much better, bigger, and more delicate television sets, but we are coming into the living room holding our connected devices.” While the family are coming together once more, comparisons with the past end there. With a range of smaller screens on hand, not everyone sitting on the sofa shares the same viewing experience.
The coronation (加冕礼) may have drawn the undivided attention of 20 million viewers in 1953, but those watching the Queen’s Jubilee celebrations 50 years later were as likely to be commenting online about BBC’s broadcast as watching it. “Just a few years ago, we would be talking about last night’s TV at work or at school,” said a viewer, “Now, we’re having those conversations live while watching TV, using social media, text and instant messaging.”
It is a behaviour of media meshing（联网）, whose influence was underlined during this year’s Wimbledon men’s tennis final. As Andy Murray pushed towards his victory, 1.1 million people worldwide sent an average of over two microblogs about the match.
People use the Internet to enhance their television experience, for example, by reading a newspaper live blog about a football match while watching the action on the main screen. For a huge number of younger viewers, the portable screen offers a chance to do something unrelated, such as online shopping, listening to music or watching another television programme.
Some 70% of 16-to-24-year-olds claim to be absorbed in what Ofcom calls “media stacking” at least once a week. For TV viewers, the Internet scanning is the most popular activity, but they are also calling friends on the phone or sending emails and texts. Surprisingly, 12% claim to have listened to the radio with the television on, and 6% say they have watched another video in the meanwhile.
【小题1】 According to the study by Ofcom, family members nowadays _______.
| A．care more about who holds the remote control |
| B．share the same programmes in the living room |
| C．watch better and more delicate television programmes |
| D．enjoy TV together with various smaller screens on hand |
| A．so many people worldwide are watching TV |
| B．people like watching live matches on TV |
| C．the great influence of media meshing |
| D．the average amount of microblogs |
| A．People are watching TV while shopping online. |
| B．People are watching a broadcast of a coronation. |
| C．The Internet makes people spend less time on TV. |
| D．The Internet enriches people’s television experience. |
| A．describe the changes connected devices(设备，仪器) bring to TV watching |
| B．report the comeback of the traditional living room scene |
| C．show the influence of connected devices on people |
| D．present the different roles TV plays in people’s life |
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科目：高中英语 来源： 题型：阅读理解
You probably hear it all the time — people telling you to “learn English”. But does this mean children in English-speaking countries don’t need to bother learning a new language? Not at all. In fact, an even larger number of young people will soon be taught foreign languages, thanks to the mental advantages of bilingualism.
Psychologists once thought that growing up bilingual might lead to verbal delays－a late or absent development of talking. But US magazine Scientific American has revealed that this is not true, and reported that children who speak more than one language “show greater mental flexibility, a superior grasp of abstract concepts and a better working memory.” As the New York Times put it, “being bilingual, it turns out, makes you smarter.”
In Europe, learning foreign languages is increasingly popular. A European report shows that from 2005-2010, the percentage of European students learning a foreign language rose from 67.5 percent to 79.2 percent. Most European kids start learning another language at age 6. In Belgium, it starts at 3. New reforms being introduced in the UK will mean all children could be taught a foreign language, such as Mandarin or Greek, from the age of 7. The most popular foreign language for European kids was English, followed by German and French.
In comparison, Americans don’t give a fig for learning foreign languages. Compared to 50 percent of European adults who are bilingual, only 9 percent of adults in the US are fluent in more than one language, according to a 2011 report. American students are often not exposed to a second language until high school.
However, recent statistics show demand is growing in the US for people to become more bilingual. According to a USA Today chart released in July, 21 percent of US children speak another language at home. A number of institutions in the country are also pushing foreign languages in schools. Three school districts in Delaware will launch Chinese and Spanish programs next year. More people are learning Chinese, French and Spanish.
【小题1】Psychologist used to believe that children who grow up bilingual ________.
| A．are more flexible mentally |
| B．are slow in the development of talking |
| C．have a poorer working memory |
| D．are smarter in understanding abstract concept |
| A．Americans are more interested in learning another language than Europeans |
| B．British kids began to learn foreign languages at the earliest age |
| C．21% of US children study a foreign language in the school |
| D．not all schools in America are teaching foreign languages |
| A．attach importance to |
| B．have talent for |
| C．invest money in |
| D．have demand for |
| A．Mandarin and Greek. |
| B．English, German and French. |
| C．Chinese, French and Spanish. |
| D．Chinese, German and Greek. |
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科目：高中英语 来源： 题型：阅读理解
“I pity the empress. Poor empress.” “Do you think Zhen Huan really loves the emperor?” From campuses to offices, from shopping malls to the streets, talk about Legend of Zhen Huan is everywhere.
Unlike other long TV series, Legend of Zhen Huan, the 76-episode Qing dynasty drama series, has kept attracting new audiences along the way. It has enjoyed widespread popularity on the Chinese mainland over the past months.
The story is seemingly the same as those dramas which look into the lives of women in the imperial palace. It focuses on plots and intrigues(阴谋) within the Inner Palace during Emperor Yongzheng’s reign.
The heroine, Zhen Huan, initially a kind and innocent young lady, enters the emperor’s harem(后宫) of concubines. Discovering that the palace is a cruel and harsh place, Zhen learns how to survive on her own.
However, Legend of Zhen Huan seems to arouse more discussion than any drama series. Why? Some experts say it’s because it’s a well-made series from inside out.
Niu Hanting, deputy editor-in-chief of Art Panorama magazine, told Xinhua News Agency that the sets, props and costumes are carefully chosen. And the screenplay and dialogue are well-written. “The series takes care of every detail a good period drama should have,” Niu said. “From that aspect, it’s no coincidence that Zhen Huan could be big.” More importantly, Niu added, the TV series strikes a chord among audiences in different ways. “For example, as a woman, Zhen is hurt by the man she once loved. And as a newcomer to the palace, she finds herself caught in the fierce infighting and she has to survive,” Niu said, “Everyone may find themselves in Zhen’s position at a certain point.”
Then it’s not hard to understand why the story of Zhen Huan is even seen as a survival guide for newcomers in the workplace. Its director, Zheng Xiaolong, once admitted that in terms of society today, the “promotion” of Zhen Huan reflects a person’s career path in some way. “Whether the principles can be applied in today’s society, or not, I want to make the story as real as possible,” Zheng told Sina.com. “There are many fairytale-like series that make audiences ignore or avoid reality, and the complexity of humanity.” “But Legend of Zhen Huan, is a series that makes you think.”
【小题1】What’s the main idea of the first paragraph?
| A．People have pity on the empress. |
| B．Zhen Huan really loves the emperor. |
| C．Legend of Zhen Huan is very popular. |
| D．Legend of Zhen Huan is shown everywhere. |
| A．The imperial palace. |
| B．The life of women. |
| C．Emperor Yongzheng’s reign. |
| D．The story of Zhen Huan. |
| A．learns to survive on her own |
| B．asks others for advice |
| C．feels down and disappointed |
| D．becomes an innocent young lady |
| A．thinks Zhen has had effects on newcomers |
| B．makes little of Legend of Zhen Huan |
| C．speaks highly of Legend of Zhen Huan |
| D．wants newcomer to follow Zhen’s example |
| A．textbook | B．newspaper |
| C．advertisement | D．story book |
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科目：高中英语 来源： 题型：阅读理解
Online grocery shopping was counted as the next great innovation to make our lives easier. In China more than 3,000 websites offer the service, but none have turned a profit.
Xiang Nian has had a hard day at the office but at least she can skip the trip to the grocery store. A text message on her phone lets her know the order she placed earlier in the day has been delivered to a locker outside her apartment.
"It’s really convenient for an office worker like me. My fresh products are waiting for me when I get home and can start cooking. No need to go to the supermarket any more," Xiang says.
One of the largest online supermarkets in Wuhan is Just-easy Fresh Produce. Over the past 3 years, the company has developed its online retail grocery business by guaranteeing fresh produce and an innovative delivery system. They've installed thousands of lockers in communitieshttp:// / around downtown Wuhan.
"We get an average of 8,000 orders per day. That's the most in China, I'm proud of it. We have placed over 20 thousand lockers in more than half of the communities in Wuhan and we plan to expand to all of them. Many e-commerce giants, like Taobao, are talking about cooperation with us," Jie Xiaofeng, manager of Wuhan Just-easy Agricultural Science & Technology Co., says.
While Just-easy may have thousands of customers, a staff of almost 300 and 40 delivery trucks, it's still operating in the red.
"There are over 3,000 companies selling fresh products online in China. But none is making a profit. It will take them at least 3 years before they make a profit. The major challenge is the cost of delivery. But they do have many advantages. The price of their goods is lower than the supermarkets," professor He Dehua at Huazhong Agricultural University, says.
A number of China's e-commerce giants are making moves into online grocery sales, with Taobao opening an online platform it calls "Cainiao". And traditional retailers(零售店) including Wal-Mart and Carrefour are also looking to start selling their produce online.
Many big B2C e-commerce players usually take fresh farm produce as the last category to add to their offerings. But now more and more large businesses have set their eyes on the industry. They want to prove the fresh food market is definitely suited to online sales.
【小题1】What is the main idea of the passage?
| A．The online grocery shopping is making our life easier. |
| B．Just-easy Fresh Produce is a pioneer of the online retail grocery business. |
| C．Conventional retailers are facing challenges. |
| D．None of the online grocery supermarkets has made a profit. |
| A．the present situation of the company makes them angry |
| B．the company is not making a profit |
| C．the company is very popular with customers |
| D．the staff of the company are aggressive |
| A．The fresh food market is definitely suited to online sales. |
| B．Fresh farm produce is the last category that people will buy online. |
| C．Online grocery sales have drawn the attention of e-commerce giants. |
| D．Traditional retailers choose to sell their produce on Cainiao. |
| A．Pessimistic. | B．Indifferent. | C．Objective. | D．Supportive. |
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科目：高中英语 来源： 题型：阅读理解
There is no question that fewer teenagers are on the roads in the US.
In 1978, 50% of 16-year-olds had got their first driving licence. In 2008, according to the US Transportation Department, it was just 30%. The number of those aged 19 and under with driving licences has also been declining since 1978, when 11, 989, 000 had licence. In 2010, it was 9, 932, 441, or 4.1% of American drivers.
In the UK, 683, 273 teenagers have driving licences- just 1.85% of total licence holders, according to Department of Transport figures from September 2010.
But the decline in the US may have more to do with tougher tests and the introduction of the new rule in many states, which force drivers aged under 16 to be with licensed drivers of 21 years and older when driving.
In recent years, the annual number of journeys being made by American drivers of all ages has declined clearly for the first time ever. Car use began falling in 2007, when average petrol prices almost doubled to $4.12 a gallon, and the economy became worse.
But there are signs that it is getting back to normal and American remains a country on wheels. It has a higher number of cars per head of population than any other country in the world.
“Cars will always be a popular means of transportation in America. You have to take into consideration some places don’t have access to public transportation. Cars are the only way some people can get around,” says Kristin Nevels. This makes driving necessary in some rural states, where about twice as many teenagers are on the road than in big cities.
【小题1】The underlined word “declining” in the second paragraph most probably means “__________”.
| A．rising | B．dropping | C．improving | D．holding |
| A．traffic jams | B．harder tests | C．expensive petrol | D．worst economy |
| A．doubts the popularity of the car use in the future. |
| B．thinks American people can not live without cars. |
| C．holds confident attitude to the cars’ future in America. |
| D．believes America should build up its public transportation. |
| A．The UK has more teenager drivers than the US. |
| B．A 15-year-old boy cannot drive alone in the US. |
| C．The US has very developed bus transportation system. |
| D．Big cities have more teenager drivers than rural areas in the US. |
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科目：高中英语 来源： 题型：阅读理解
Advertisers tend to think big and perhaps this is why they’re always getting criticism. Their critics（批评家）seem to resent（对...不满） them because they have a gift for self-promotion and because they have so much money to throw around. ‘It’s unjust,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws(内部规则) while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration(定量) of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue（收益）. The fact that we pay so little for our daily paper or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch（giving birth）, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column（读者来信专栏）. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
【小题1】What is main idea of this passage?
| A．Advertisements. |
| B．Advertisements bring fun to readers. |
| C．Advertisers perform a useful service to communities. |
| D．The costs of advertisements. |
| A．appreciative. | B．trustworthy. | C．critical | D．dissatisfactory. |
| A．Because advertisers often brag(自夸). |
| B．Because critics think advertisement is a “waste of money”. |
| C．Because customers are encouraged to buy more than necessary. |
| D．Because customers pay more. |
| A．Advertisement makes contribution to our pockets and we may know everything. |
| B．We can buy what we want. |
| C．Good quality products don’t need to be advertised. |
| D．Advertisement makes our life colorful. |
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科目：高中英语 来源： 题型：阅读理解
I have had just about enough of being treated like a second-class citizen, simply because I happen to be that unfairly treated member of society --- a customer. The more I go into shops and hotels, banks and post offices, railway stations, airports and the like, the more I am convinced the things are being run merely to suit the firm, the system, or the union. There seems to be a deceptive (欺骗的) new motto for so-called “service” organizations --- Staff Before Service.
How often, for example, have you queued for what seems like hours at the Post Office or the supermarket because there was not enough staff on duty to manage all the service grilles or checkout counters? Surely in these days of high unemployment it must be possible to hire cashiers and counter staff. Yet supermarkets, hinting darkly at higher prices, claim that uncovering all their cash registers at any one time would increase operating costs. And the Post Office says we cannot expect all their service grilles to be occupied “at times when demand is low”.
It is the same with hotels. Because waiters and kitchen staff must finish when it suits them, dining rooms close earlier or menu choice is cut short. As for us guests, we just have to put up with it. There is also the nonsense of so many friendly hotel night porters having been thrown out of their jobs in the interests of “efficiency” and replaced by coin-eating machines which offer everything. Not to mention the tea-making kit in your room a kettle with a mixed collection of tea bags, plastic milk boxes and lump sugar. Who wants to wake up to a raw teabag? I do not, especially when I am paying for “service”.
Can it be stopped, this worsening of service, this growing attitude that the customer is always a trouble? I angrily hope so because it is happening, sadly, in all walks of life.
Our only hope is to hammer home our anger whenever and wherever we can and, if all else fails, bring back into practice that other, older slogan --- Take Our Deal Elsewhere.
【小题1】The writer feels that nowadays customers __________.
| A．have become victims of modern organizations |
| B．are unworthy of proper consideration |
| C．have received high quality service |
| D．deserve the lowest status in society |
| A．customers’ demands have greatly changed |
| B．customers’ needs have become more complex |
| C．the staff receive more consideration than customers |
| D．staff members are less considerate than their employers |
| A．not having enough male staff on duty |
| B．difficulties in hiring more efficient staff |
| C．not providing enough staff on purpose to reduce budget |
| D．lack of cooperation between staff members |
| A．go to other places where good service is available |
| B．put up with the rude manners of the staff |
| C．try to control his temper when ill-treated |
| D．be patient when queuing before checkout counters |
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科目：高中英语 来源： 题型：阅读理解
High-quality customer service is preached（宣扬）by many, but actually keeping customers happy is easier said than done.
Shoppers seldom complain to the manager or owner of a retail store（零售店）, but instead will warn their friends, relatives, co-workers, strangers and anyone who will listen. Store managers are often the last to hear complaints. “Storytelling hurts retailers(零售商) and entertains consumers,” said Paula Courtney, President of the Verde group. “The store loses the customer, but the shopper must also find a replacement.”
The most common complaints include filled parking lots, cluttered（塞满了的）shelves, overloaded racks, out-of-stock items, long check-out lines, and rude sales people.
During peak shopping hours, some retailers solved the parking problems by getting moonlighting(业余兼职的) local police to work as parking attendants to direct customers to empty parking spaces. Retailers can relieve the headaches by redesigning store display, pre-stocking sales items, hiring speedy and experienced cashiers, and having sales representatives on hand to answer questions. Most importantly, sales people should be skillful and polite with angry customers.
“Retailers who’re enthusiastic and friendly are more likely to smooth over issues than those who aren't so friendly.” said Professor Stephen Hoch. “Maybe something as a greeter at the store entrance would help.”
Customers can also improve future shopping experiences by filling complaints to the retailer, instead of complaining to the rest of the world. Retailers are hard-pressed to improve when they have no idea what is wrong.
【小题1】Why are store managers often the last to hear complaints?
| A．Most shoppers won’t complain even if they have had unhappy experiences. |
| B．It is difficult for customers to have easy access to store mangers. |
| C．Few customers believe the service will be improved after their complaints. |
| D．Shoppers would rather tell their unhappy experiences to people around them. |
| A．The same products can be bought in other retail stores. |
| B．It is not likely the shopper can find the same products in other stores. |
| C．New customers are sure to replace old ones. |
| D．Not complaining to the manager causes the shopper some trouble too. |
| A．Hiring of efficient employees. |
| B．Manners of the salespeople. |
| C．Huge supply of goods for sale. |
| D．Design of the store display. |
| A．voice their dissatisfaction to store managers directly |
| B．settle their disagreements with stores in a friendly way |
| C．put pressure on stores to improve their service |
| D．shop around and make comparisons between stores |
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