Just five one-hundredths of an inch thick, light golden in color and with a perfect "saddle curl (卷)," the Lay's potato chip seems an unlikely weapon for global control. But its maker, Frito-Lay thinks otherwise.” Potato chips are a snack food for the world," said Salman Amin, the company's head of global marketing. Amin believes there is no comer of the world that can resist the attemptation of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America owned by PepsiCo. And accounts for over half of the parent company's $3 billion annual profits. But the U.S. snack food market is largely flooded, and to grow the company has to look overseas.
Its strategy rests on two beliefs: first a global product offers economies of scale (规模) with which local brands cannot compete. And second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are intentionally known as American, but ones that consumes --- especially young people --- see as part of a modem, innovative (创新的) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business.
With brand sense an essential factor, Riskey ordered a redesign of the Frito-Lay logo (标识).The logo, along with the company's long-held marketing image of the "irresistibility" of its chips would help make the company's global expansion easy.
The senior managers acknowledge that they try to swing national eating habits to a food created in America. but they deny(拒绝) that amounts to economic imperialism. Rater, they see Frito-Lay as spreading the benefits of free enterprise across the world. "We're making products in those countries, we're adapting them to the tastes of those countries, building businesses and employing people and changing lives," said Steve Reinemund, PepsiCo's chief manager.
1. It is the belief of Frito-Lay's head of global marking that ________.
A. potato chips can hardly be used as a weapon to dominate the world market
B. their company must find new ways to promote domestic sales
C. the light golden color enhances the charm of their company's potato chips
D. people the world over enjoy eating their company's potato chips
2. What do we learn about Frito-Lay from Paragraph 2?
A. Its products use to be popular among overseas consumers.
B. Its expansion has caused fierce competition in the snack marker.
C. It gives half of its annual profits to its parent company.
D. It needs to turn to the word market for development.
3. One of the assumptions on which Frito-Lay bases its development strategy is that ________.
A. consumers worldwide today are attracted by global brands
B. local brands cannot compete successfully with American brands
C. products suiting Chinese consumers' needs bring more profits
D. products identified as American will have promising market value
4. Why did Riskey have the Frito-Lay logo redesigned?
A. To suit changing tastes of young consumers.
B. To promote the company's strategy of globalization.
C. To change the company's long-held marketing image.
D. To compete with other American chip producers.
5. Frito-Lay's chief manager claim that the promoting of American food in the international market ________.
A. won't affect the eating habits of the local people
B. will lead to economic imperialism
C. will be in the interest of the local people
D. won't spoil the taste of their chips
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小学生10分钟应用题系列答案科目：高中英语 来源： 题型：阅读理解
If you look for a book as a present for a child, you will be spoiled for choice even in a year when there is no new Harry Potter.J.K. Rowling's wizard is not alone: the past decade has been a harvest for good children's books, which has set off a large quantity of films and an increased sales of classics such as The lord of the Rings.
Yet despite that, reading is increasingly unpopular among children. According to statistics, in 1997 23% said they didn't like reading at all. In 2003, 35% did. And around 6% of children leave primary school each year unable to read properly.
Maybe the decline is caused by the increasing availability of computes games. Maybe the books boom has affected only the top of the educational pile. Either way, Chancellor Cordon Brown plans to change things for the bottom of the class. In his pre－budget report, he announced the national project of Reading Recovery to help the children struggling most.
Reading Recovery is aimed at six－year－olds, who receive four months of individual daily half－hour classes with a specially trained teacher. An evaluation earlier this year reported that children on the scheme made 20 months' progress in just one year, whereas similarly weak readers without special help made just five months' progress, and so ended the year even further below the level expected for their age.
International research tends to find that when British children leave primary school they read well, but read less often for fun than those elsewhere. Reading for fun matters because children who are keen on reading can expect lifelong pleasure and loving books is an excellent indicator of future educational success. According to the OECD, being a regular and enthusiastic reader is of great advantage.
6. Which of the following is TRUE of Paragraph 1?
A. Many children's books have been adapted from films.
B. Many high－quality children's books have been published.
C. The sales of classics have led to the popularity of films.
D. The sales of presents for children have increased.
7. Statistics suggested that ________.
A. the number of top students increased with the use of computers
B. a decreasing number of children showed interest in reading
C. a minority of primary school children read properly
D. a large percentage of children read regularly
8. What do we know about Reading Recovery?
A. An evaluation of it will be made sometime this year.
B. Weak readers on the project were the most hardworking.
C. It aims to train special teachers to help children with reading.
D. Children on the project showed noticeable progress in reading.
9. Reading for fun is important because book－loving children ________.
A. take greater advantage of the project
B. show the potential to enjoy a long life
C. are likely to succeed in their education
D. would make excellent future researchers
10. The aim of this text would probably be ________.
A. to overcome primary school pupils' reading difficulty
B. to encourage the publication of more children's books
C. to remind children of the importance of reading for fun
D. to introduce a way to improve early children reading
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科目：高中英语 来源：2013届浙江省慈溪中学高三第一次月考英语试题（带解析） 题型：阅读理解
It’s 10:30 p.m. and 11-year-old Brandon Blanco is sound asleep at home. Suddenly, a loud noise wakes him up. Naturally, Brandon reaches for his cell phone. He blinks twice, and the message on the screen becomes clear: “ R U awake?”
But the late-night text does not annoy Brandon. He gets frequent messages and calls, even after bedtime. And he can’t imagine life without them. “ If I didn’t have a cell phone, I wouldn’t be able to talk to my friends or family as often,” he told TFK.
Brandon’s use of technology doesn’t stop there. He also has a computer, a TV and three video-game consoles in his room. With so many choices, it is no surprise that when he is not at school, he spends nearly every waking minute using one or more of these devices. Brandon is hardly alone. According to a recent study by the Kaiser Family Foundation, kids aged 8 to 18 are spending more time than ever before using electronic devices. How much time? More than seven and a half hours a day on average, the study found. That’s about an hour more than just five years ago.
The jump is the result of a huge explosion in mobile devices, says Victoria Rideout, the lead author of the study. Today, nearly seven out of ten kids have cell phones. Just five years ago, it was four out of ten.
“ These devices have opened up many more opportunities for young people to use media, whether it’s on the bus, on the way to school or waiting in line at the pizza parlor,” says Rideout.
Often, kids multitask, or use more than one device at a time. “ If you’ve got a chance to do something on your computer and take a phone call and have the TV on in the background, why not?” Media expert Cheryl Olson says.
Most experts agree technology has much to offer kids. But some worry the kids could be missing out on other activities like playing outside or hanging out with friends. “ It’s a matter of balance,” says Olson. “ You’ve got to work on it.”
Multitasking while doing homework is another concern. Some kids listen to music, watch TV or use the phone while doing their homework. “It’s important to make sure that you can stop and concentrate on one thing deeply,” says Rideout.
Logan Jones, 11, of Maumelle, Arkansas, describes himself as a “game freak”. Still, he is glad not to have unlimited time with his PlayStation 2. “I’ll tell my mom I’m going to play a game, and she’ll say, ‘Okay, but only for 30 minutes,’”, Logan told TFK.
With new and exciting devices hitting stores every year, keeping technology use in check is more important than ever. “ Kids should try,” adds Rideout. “:But parents might have to step in sometimes.”
【小题1】The text is mainly about kids’ _________
| A．cell phone use | B．various hobbies |
| C．favorite video games | D．using electronic devices |
| A．Brandon feels annoyed about his late-night message. |
| B．Olson is against teenagers’ using mobile phones. |
| C．many teenagers lack friends in their middle school |
| D．kids have too many electronic devices to choose from |
| A．Watching TV while using the computer |
| B．Talking on the phone while lying on the sofa. |
| C．Playing video games after having lunch. |
| D．Listening to loud music while relaxing. |
| A．in order | B．in store | C．in sight | D．in control |
| A．do homework while watching TV |
| B．do homework in a place without disturbance |
| C．spend more time on homework |
| D．have less homework |
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科目：高中英语 来源：2010—2011学年四川攀枝花市米易中学高一月考英语卷 题型：阅读理解
Just five minutes of exercise a day outdoors can improve mental health, according to a study.
Researchers from the University of Essex, UK have found that a
s little as five minutes of a “green activity” such as walking, gardening, cycling or farming could help to improve mood and increase self-esteem (自信).
Many studies have shown that outdoor exercise can reduce the risk of mental illness and improve a sense of well-being, but the new study, led by Jules Pretty and Jo Barton, was the first to determine how much time needed to be spent on green exercise for the benefits to show.
Barton and Pretty looked at data from 1,252 people of different ages, genders (性别) and mental health status (情况) taken from 10 studies in Britain.
They analyzed their different outdoor activities including walking, gardening, cycling, fishing, boating, horse-riding and farming in locations such as a park, garden or nature trail (路径).
They found that the mental health changes were seen after just five minutes. With longer periods of time exercising in a green environment, the positive effects were more apparent.
Looking at men and women of different ages, the researchers found the health changes 
were particularly strong in the young and the mentally ill.
Green and blue
A bigger effect was seen with exercise in an area that also contained water – such as a lake or river.
“This is because historically we are drawn to water to survive and it is
in our genetic (遗传的) make-up to be at one with nature,” the researchers wrote in their report.
Pretty said those who were generally inactive, or stressed, or with mental illness would probably benefit the most from “green exercise”.
“Employers, for example, could encourage staff in stressful workplaces to take a short walk at lunchtime in the nearest park to improve mental health.”
He also said exercise programs outdoors could benefit youth offenders.
【小题1】How is the study this article refers to different from other studies?
| A．It involved more people. |
| B．It took longer to finish the research. |
| C．It determined the exact amount of time needed. |
| D．It was led by just two researchers. |
| A．Just five minutes of “green exercise” daily can help improve mental health. |
| B．Gardeners and farmers do not need “green exercise”. |
| C．Walking in a park with a lake will weaken the effect. |
| D．“Green exercise” is not suitable for the mentally ill. |
| A．stressed, inactive people | B．office workers |
| C．youth offenders | D．women and children |
e main problem discussed in this article?| A．Physical well-being. | B．Outdoor exercise. |
| C．Mental illness. | D．Harmony with nature. |
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科目：高中英语 来源：2013届河南省沁阳市高三一模考前训练英语试卷（二）（带解析） 题型：填空题
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项，选项中有两项为多余选项。
【小题1】
Today，kids have more worries and face more pressures than ever before. Here are a few tips to help your child focus on and do well in school.
●Create a personal schedule
Recording everything that must be done on a calendar or “to do” list will help him to keep track of important dates and deadlines. If he keeps it in a visible place he will have no problem acknowledging upcoming events and will be better able to plan how and where to spend his time.
●Watch the clock
【小题2】 I also recommend setting his clock or watch five minutes ahead since it's always easy to run late. When it comes to something like catching a bus，just five minutes can make a significant difference.
●Focus
He should train himself to be able to concentrate alone on one specific task. This is much easier in a noisefree environment. No TV or radio should be on to distract him.
● 【小题3】
Lack of sleep is proven to harm us physically. The more sleep we get，the more alert we are. We thus have more energy to handle life's daily tasks. The average adult needs at least six hours of sleep a night and the average child needs at least eight.
●Stay in shape
Through spending time outdoors or playing sports with friends，he can “blow off some steam” so to speak，as well as reenergize. 【小题4】
●Talk through your problems
Be able to share his concerns with you. 【小题5】 If you make it clear that you understand him and are willing to help，not only will you contribute to his emotional health but you'll help build an open and honest relationship as well.
| A．Sharing feelings often makes them easier to deal with. |
| B．Help your child work better to realize his aim. |
| C．Setting an alarm for the morning is a must. |
| D．Get enough sleep. |
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科目：高中英语 来源：2010届广东省中山市实验高中高三上学期12月月考 题型：阅读理解
If you look for a book as a present for a child. You will be spoiled for choice even in a year when there is no new Harry Patten J.K Rowling’s wizard is not alone: the past decade has been a harvest for good children’s books ,which has set off a large quantity of films and in turn led to increased sales of classics such as The Lord of the Rings.
Yet despite that ,reading is increasingly unpopular among children .According to statistics, in 1997 23% said they didn’t like reading at all . In 2003, 35% did . And around 6% of children leave primary school each year unable to read properly.
Maybe the decline is caused by the increasing availability of computer games. Maybe the books boom has affected only the top of the educational pile . Either way , Chancellor Cordon Brown plans to change things for the bottom of the class .In his pre-budget report , he announced the national project of Reading Recovery to help the children struggling most.
Reading Recovery is aimed at six-year-olds ,who receive four months of individual daily half-hour classes with a specially trained teacher . An evaluation earlier this year reported that children on the scheme made 20 months’ progress in just one year, whereas similarly weak readers without special help made just five months’ progress ,and so ended the year even further below the level expected for their age.
International research tends to find that when British children leave primary school they read well ,but read less often for fun than those elsewhere .Reading for fun matters because children who are keen on reading can expect lifelong pleasure and loving books is an excellent indicator of future educational success . According to the OECD, being a regular and enthusiastic reader is of great advantage.
46.Which of the following is true of Paragraph 1?
A.Many children’s books have been adapted from films.
B.Many high-quality children’s books have been published .
C.The sales of classics have led to the popularity of films.
D.The sales of presents for children have increased.
47.Statistics suggested that _______.
A.the number of top students increased with the use of computers
B.a decreasing number of children showed interest in reading
C.a minority of primacy school children read properly
D.a large percentage of children read regularly
48.What do we know about Reading Recovery?
A.An evaluation of it will be made sometime this year.
B.Weak readers on the project were the most hardworking.
C.It aims to train special teachers to help children with reading.
D.Children on the project showed noticeable progress in reading.
49.Reading for fun is important because book-loving children _________.
A.take greater advantage of the project B.show the potential to enjoy a long life
C.are likely to succeed in their education. D.would make excellent future researchers
50.The aim of this text would probably be _________.
A.to overcome primary school pupils reading difficulty.
B.to encourage the publication of more children’s books
C.to remind children of the importance of reading for fun
D.to introduce a way to improve early childhood reading
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