Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities, it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
【小题1】Fashion magazines today .
| A．seldom put models on the cover |
| B．no longer put models on the cover |
| C．need not worry about celebrities’ market potential |
| D．judge the market potential of every celebrity correctly |
| A．price rather than brand name is more concerned |
| B．producers prefer models to celebrities for advertisements |
| C．producers prefer TV actresses to film stars for advertisements |
| D．quality rather than the outside of products is more concerned |
| A．decrease the popularity of a celebrity and the sales of his products |
| B．damage the image of a celebrity in the eyes of the general public |
| C．cut short the artistic career of a celebrity in show business |
| D．influence the price of a celebrity’s products |
| A．celebrity and personal style |
| B．celebrity and market potential |
| C．celebrity and fashion design |
| D．celebrity and clothing industry |
【小题1】A
【小题2】D
【小题3】A
【小题4】B
解析试题分析:本文是一篇说明文，说明了名人已成为流行文化的重要代表，但是今天，名人面临更加严峻的尴尬。流行文化圈比以往大，其周转速度也加快，名人每一次的失误都会减少他们的知名度，和他们产品的销售
【小题1】细节题，由第一段第三行fashion magazines have almost abandoned the practice of putting models on the cover…可以知道今天的时尚杂志很少将模特放在封面，故选A。
【小题2】推理题，由第二段第三行they’re started by first-class stars whose products enjoy equal fame with some world top brands.可以推出今天的消费市场发生了改变，人们更关心产品的质量而不是外表。，所以选D。
【小题3】推理题，由最后一段倒数第四行Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered可以推出可知任何错误的一步都会降低名人的受欢迎程度和产品的销售。所以选A
【小题4】主旨题，由本文的主要意思“名人已成为流行文化的重要代表，但是今天，名人面临更加严峻的尴尬。流行文化圈比以往大，其周转速度也加快，名人每一次的失误都会减少他们的知名度，和他们产品的销售”可以推出文章是关于名人和他们的市场潜力，所以选B
考点：考查社会现象类短文
科目：高中英语 来源： 题型：阅读理解
Children pushed in buggies which face away from their parents may suffer longterm emotional（情感的）and language problems，according to a study published on Friday.
The research，believed to be the first of its kind，found that children who were not facing the person pushing them were less likely to talk，laugh and communicate with their parents.
The findings were based on a study of 2,722 parents and babies and an experiment where 20 babies were wheeled in buggies for a mile，facing their parents for half the journey and facing away for the other half. Parents using facetoface buggies were twice as likely to talk to their children while the babies’ heart rates fell and they were twice as likely to fall asleep，showing that they were feeling relaxed and safe.
In addition，only one baby out of the 20 studied laughed while sitting in an awayfacing buggy.
“Our data(数据) suggests that for many babies today，life in a buggy is emotionally impoverished and possibly stressful. Stressed babies grow into anxious adults，” said Dr Suzanne Zeedyk，Developmental Psychologist at Scotland’s Dundee University who carried out the research.
The study，which was published by National Literacy Trust as part of its “Talk To Your Baby” campaign，found that 62 percent of all children observed travelled in awayfacing buggies.
Zeedyk said it would have a negative effect on babies’ development if they spent a long time in awayfacing buggies，which would be bad to their ability to communicate with their parent at a time when their brain was developing rapidly.
Laura Barbour of the Sutton Trust，a social mobility charity which funded the research，said buggy manufacturers(制造商) should look closely at the findings.
【小题1】Using awayfacing buggies may________.
| A．benefit both the babies and their parents |
| B．affect babies’ language ability permanently |
| C．help babies communicate with their parents |
| D．have positive effect on babies’ development |
| A．Parents may talk twice with the babies in awayfacing buggies. |
| B．The study suggests children feel relaxed and safe in buggies. |
| C．The samples (案例)of the study were 20 babies wheeled in buggies. |
| D．One of the 20 babies was twice as likely to fall asleep in buggies. |
| A．Best for Kids to Face Parents in Buggy |
| B．Best for Kids to Communicate with Parents |
| C．Stressed Babies Grow into Anxious Adults |
| D．Buggy Manufacturers Care about the Finding |
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科目：高中英语 来源： 题型：阅读理解
Living in a modern society has its advantages and disadvantages. One disadvantage is that you often have to live closer to other people than you would like to. Sometimes, your neighbors make noise that you are not comfortable with.
The best way to solve this problem is to talk with your neighbor first. You should be very polite and ask your neighbor if he knows how thin the walls of your homes are. This way doesn’t criticize(批评)his behavior; it simply points out that he may not realize how far his sound travels. Tell him that you know that sometimes you make noise as well, but that you do your best to keep it down. Often this will solve the problem right away, but sometimes the neighbor may become angry.
If your neighbor becomes angry with you, there are some more steps you can take. You might write a letter to the neighborhood committee. Make sure you write down the source of the noise and the time in the letter. They will review the situation and decide whether your neighbor is out of line. Some noise is considered to be reasonable, even if it bothers you. So you may prepare a good pair of earplugs(耳塞).
Even if your neighbor makes too much noise, you don’t have to live your life in discomfort. It’s always a good idea to be friendly with your neighbors. You may clean the rubbish in front of his door. He’s sure to appreciate behavior like this and be more open to your suggestions about noise level.
【小题1】 What is the first step to deal with the noisy neighbor?
| A．To buy a good pair of earplugs. |
| B．To offer suggestions to the neighbor. |
| C．To ask the neighborhood committee for help. |
| D．To tell the neighbor how bad his behavior is. |
| A．terrible | B．loud | C．proper | D．unpleasant |
| A．How to punish your noisy neighbor. |
| B．Where and when the noise appears. |
| C．How to make the noise less in the neighborhood. |
| D．What problems the noise causes to your life. |
| A．You should control your noise as well. |
| B．You can live comfortably even if there is noise. |
| C．Your neighbor may be friendlier than you think. |
| D．You should build good relationship with your neighbor. |
| A．why we should get on well with neighbors |
| B．how to relax ourselves in a modern society |
| C．what we should do with our noisy neighbor |
| D．how to become known among neighbors |
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科目：高中英语 来源： 题型：阅读理解
How do you design a pay plan that motivates people to do their best work? A new study by three Harvard researchers suggests a novel answer: Shortly after you hire new workers, give them a raise.
"Previous research has shown that paying people more than they expect may elicit reciprocity(相互作用) in the form of greater productivity," notes Deepak Malhotra, a Harvard business-administration professor who worked on the study. What he and his colleagues found, however, was that the connection between more pay and extra effort depends on presenting the increase "as a gift—that is, as something you've chosen to do purely as a nice gesture, with no strings attached."
Malhotra and his team studied 267 people hired by oDesk, a global online network of freelancers, to do a one-time data-entry project for four hours. All of the new hires were people in developing countries, for whom hourly wages of $3 and $4 were higher than what they had been making in previous jobs.
The researchers split the group up into three equal parts. One group was told they would earn $3 an hour. A second group was initially hired at $3 an hour but, before they started working, they got a surprise: The budget for the project had expanded unexpectedly, they were told, and they would now be paid $4 an hour. The third group was offered $4 an hour from the start and given no increase.
Even though the second and third groups were eventually paid the same amount, the second group worked harder and produced more—about 20% more—than either of the other two. People in the second group also showed the most stamina, maintaining their focus all the way through the assigned task and performing especially well toward the end of the four hours. Interestingly, the more experienced employees in the high-performing group were the most productive of all, apparently because their previous work experience led them to appreciate the rarity of an unexpected raise.
Contrary to conventional wisdom, Malhotra points out that higher pay, in and of itself, didn't promote productivity: People who made $4 an hour from the beginning worked no harder than those who were hired at $3 and were then paid $3.
To get the most impact from their pay plans, he adds, companies might consider not only what to pay new hires, but when to pay it.
"The key thing is how you present [the reason for an increase]," he says. Doling out extra money could promote productivity most "if you make it clear that the pay raise is something you're choosing to do just because you can. Our theory is that people will reciprocate. If you do something nice, they'll do something nice back."
【小题1】What does the underlined word “stamina” most probably mean?
| A．The quality of being intelligent or clever. |
| B．The quality of doing something difficult or dangerous. |
| C．The physical or mental energy needed to do a tiring activity for a long time. |
| D．A particular method of doing an activity, usually involving practical skills. |
| A．Because they thought they were better paid than the other groups. |
| B．Because they were experienced employees from developing countries. |
| C．Because an unexpected raise reminded them of their previous work. |
| D．Because they felt they were nicely treated and tried best to repay it. |
| A．No pains, no gains. |
| B．It matters not what we give but how. |
| C．Honesty is the best policy. |
| D．Actions speak louder than words. |
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科目：高中英语 来源： 题型：阅读理解
A large number of people in the world eat fast food. Whenever you go into a fast food restaurant, you can see lots of people enjoying their meals there. How do you know in which country people like fast food best?
The English people are the world’s biggest fans of fast food, while the French are the least interested in quick meals, according to a survey done last year.
The survey of thirteen countries shows 45% of the English people say they can’t give up fast food because it’s delicious. And 44% of Americans and 37% of Canadians say the same.
The French, proud of their delicious cuisine, don’t like fast food. 81% of them think it is unhealthy, followed by 75% of the Japanese.
How about the Chinese? How often do you have hamburgers or fried chicken? It doesn’t matter whether you like Western fast food or Chinese food. The most important thing is to keep a balanced diet.
【小题1】According to the survey, some people can’t give up fast food because _____.
| A．it’s cheap | B．it’s safe |
| C．it’s delicious | D．it’s healthy From the survey， |
| A．the Chinese | B．the French | C．the Japanese | D．the English |
| A．Western countries | B．fast food |
| C．restaurants in the world | D．Chinese food |
| A．food | B．house | C．water | D．country |
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科目：高中英语 来源： 题型：阅读理解
“Find a job you love, and you’ll never work a day in your life.” Do you agree with this old saying? Joanne Gordon does. She is the author of Be Happy at work and other books about careers(职业). Gordon believes that about 30% of employees in North America do not like their jobs, and she thinks that is terrible. She wants to help people who do not feel satisfied with their jobs find work that is good for them. Joanne says, “There are no happy jobs, only happy workers.” She believes that happy workers share three main characteristics（特点）.
First, happy workers enjoy the daily activities of their jobs, and they look forward to the workday. Take Tony Hawk, for example. At age 14, he became a professional skateboarder. Now he is a businessman working on projects related to skateboarding—films and video games, but he still skates every day. He once said, “My youngest son’s pre-school was recently asked what their dads do for work. My son said, ‘I’ve never seen my dad do work.’” Tony agrees that his job doesn’t look like work. He has found a way to spend each day doing a job he enjoys.
Second, happy workers like the people they work with. Sally Ayote says, “I work with the coolest people in the world.” She and her group cook for almost 1,200 people in Antarctica. Most of these people are scientists who are doing research. Sally loves to sit and talk with them. She says, “There is no television here, no radio, so I get to know the scientists and what they’re studying.” Sally thinks she has a great job, and the best part about it is the people.
Third, happy workers know that their work helps others. Caroline Baron’s work helps people who have had to leave their home countries because of war or other dangers. She is a filmmaker who started an organization called FilmAid, which shows movies in refugee(难民) camps around the world. Caroline believes that movies can be very helpful in these camps. For one thing, entertaining movies let refugees forget their troubles for a little while. Movies can also teach important subjects like health and safety. For example, in one camp, thousands of refugees saw a movie about how to get clean water. Caroline knows that is helping other people, and this makes her feel proud and happy about her work.
Tony Hawk, Sally Ayote, and Caroline Baron all get great satisfaction from their work. Tony Hawk says, “Find the thing you love. If you are doing what you love, there is much more happiness there than being rich or famous.” Joanne Gordon would agree. She encourages people to find something they enjoy doing, find people they like to work with, and find ways to help others. Then they can be proud of what they do, and they will probably be happy at work.
【小题1】Who is the book, Be Happy at Work, written for?
| A．Joanne Gordon herself. |
| B．Tony Hawk, Sally Ayote, and Caroline Baron. |
| C．People who do not feel satisfied（满意的）with their jobs. |
| D．The workers who agree with the author’s ideas. |
| A．Because Tony Hawk’s job doesn’t look like work. |
| B．Because Tony Hawk always finds something enjoyable in his job. |
| C．Because Tony helps people forget their troubles while skating. |
| D．Because the best part about his job is to spend each day skating. |
| A．how to be a successful businessman |
| B．how to help people in difficulties |
| C．how to get along with the coolest people |
| D．how to become a happy worker |
| A．Some people believe that only a few kinds of jobs can really make people feel happy. |
| B．The writer of the passage tells us that many different kinds of work can be enjoyable. |
| C．The author of Be Happy at Work thinks that happiness at work is really important. |
| D．Joanne Gordon believes that people will probably be happy at work when they are proud of what they do. |
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科目：高中英语 来源： 题型：阅读理解
Does Being Famous Drive You Crazy?
Although being famous might sound like a dream come true, today’s star, feeling like zoo animals, face pressures that few of us can imagine. They are at the center of much of the world’s attention. Paparazzi (狗仔队) camp outside their homes, cameras ready. Tabloids (小报) publish thrilling stories about their privacy. Just imagine not being able to do anything without being photographed or interrupted for a signature!
According to psychologist Christina Villarreal, celebrities — famous people — worry constantly about their public appearance. In the end, they start to lose track of who they really are, seeing themselves the way their fans imagine them, not as the people they were before everyone knew their names. “Over time,” Villarreal says, “they feel separated and alone.”
The phenomenon of following celebrities has been around for ages. In the 4th century B.C., painters followed Alexander the Great into battle, hoping to picture his victories for his admirers. When Charles Dickens visited America in the 19th century, his sold-out readings attracted thousands of fans, leading him to complain about his lack of privacy. Tabloids of the 1920s and 1930s ran articles about film-stars in much the same way that modern tabloids and websites do.
Being a public figure today, however, is a lot more difficult than it used to be. Superstars cannot move about without worrying about photographers with modern cameras. When they say something silly or do something ridiculous, there is always the Internet to spread the news in minutes and keep their “story” alive forever.
If fame is so troublesome, why aren’t all celebrities running away from it? The answer is there are still ways to deal with it. Some stars stay calm by surrounding themselves with trusted friends and family or by escaping to remote places away from big cities. They focus not on how famous they are but on what they love to do or whatever made them famous in the first place.
Sometimes a few celebrities can get a little justice（正义）. Still, even stars who enjoy full justice often complain about how hard their lives are. They are tired of being famous already.
【小题1】It can be learned from the passage that stars today _________.
| A．spend too much on their public appearance |
| B．are often misunderstood by the public |
| C．can no longer have their privacy protected |
| D．care little about how they have become famous |
| A．The problem faced by celebrities has a long history. |
| B．Great heroes of the past were generally admired. |
| C．Works of popular writers often have a lot of readers. |
| D．Well-known actors are usually targets of tabloids. |
| A．There are huge population of fans. |
| B．They get little support from society. |
| C．They get few good opportunities. |
| D．Many modern ways of getting news are being used. |
| A．Sincere. | B．Doubting | C．Supporting. | D．Disagreeing. |
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科目：高中英语 来源： 题型：阅读理解
How cool can libraries be in an era（时代）of iPods and Kindles? More than you think．Only if you know where to go．
Central Library: Seattle, Washington, United States
The Central Library in Seattle is modern and fashionable and has tourists from around the world paying visits and taking tours．It was designed by Dutch architect Rem Koolhaas and American designer Joshua Ramus．Tours began in 2006, two years after its opening．The library holds various art exhibitions, book signings and other events, while visitors can stop by the Chocolate cart for a coffee and scan through the gift shop anytime
Trinity College Library: Dublin, Ireland
The Trinity College Library in Dublin is the oldest library in Ireland, founded in 1592 by Queen Elizabeth I．It is the largest single library in the world, also known as the Long Room, which contains more than 200,000 0fthe library's oldest books．The Long Room houses one of the oldest harps（竖琴） in Ireland．Dating to the 15th century, the old harp is the model for the symbol foreland．
Geisel Library, University of California: San Diego, United States
At first glance, it looks like a spaceship．Architect William Pereira, who helped design actual space launch facilities at Cape Canaveral in Houston, Texas, designed the library in 1970．It has been featured in sci-fi films, short stories and novels．The library hosts "Dinner in the Library," which invites readers for cocktails, and also a special speech from distinguished authors．
TU Delft Library: The Netherlands
The library at the Delft University of Technology was constructed in 1997 and has more than 862,000 books, 16,000 magazine subscriptions and its own museum．The building itself exists beneath the ground, so you can't really see the actual Library．What makes it interesting is the roof, which is a grassy hill．The roof covers 5,500 square meters．And it has become one of the most striking and greenest structures in the area．
【小题1】Which of the four libraries has the longest history?
| A．Central Library． |
| B．Trinity College Library． |
| C．Geisel Library． |
| D．TU Delft Library． |
| A．famous writers often deliver speeches there |
| B．it has a reoffer grassy hill |
| C．Queen Elizabeth I founded the library |
| D．it is the largest single library in the world |
| A．buy souvenirs |
| B．drink cocktails |
| C．enjoy sci-fi films |
| D．see the old harp |
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科目：高中英语 来源： 题型：阅读理解
One period of our lives when better results are demanded of us is, strangely enough, childhood． Despite being young we are expected to achieve good grades, stay out of trouble, make friends at school, do well on tests, perform chores at home and so on． It’s not easy．
The good news is that being likeable can help a child perform better． Likeable children enjoy many advantages, including the ability to cope（对付） more easily with stresses of growing up．
In her book Understanding Child Stress, Dr． Carolyn Leonard states that children who are likeable and optimistic are able to gain support from others． This leads to focus and resilience, the ability to recover from or adjust early to life stress; a child who has adequate emotional armor can continue down the path to success． Much research shows that resilience has enabled children to succeed in school, avoid drug abuse, and develop a healthy self-awareness．
Why does a likeable child more easily handle stress and do better in his or her life? Because likeability helps create what’s known as a positive feedback loop（回馈圈）． The positive feelings you want to see in other people are returned to you, creating constant encouragement and motivation to deal with the daily stress of life．
This feedback loop continues into adulthood． To return once again to the example of teaching, learning becomes easier with a likeable personality． Michael Delucchi of the University of Hawaii reviewed dozens of studies to determine if likeable teachers received good ratings because of their likeability or because they in fact taught well． Delucchi found that “Students who perceive（察觉） a teacher as likeable, in contrast to（比照） those who do not, may be more attentive to the information that the teacher delivers and they’ll work harder on assignments, and they will learn more．”
You may have noticed this pattern in your own life when you try to give some advice． The more positive your relationship with that person, the more he or she seems to listen, and the more you feel certain that that person has heard you and intends to act on your words．
【小题1】The writer implies in the first paragraph that __________．
| A．children are expected much than we usually think |
| B．life is not easy for every one of us |
| C．better education results in smarter children |
| D．to be a likable child is almost impossible |
| A．can cope more easily with stress independently |
| B．know how to avoid trouble and unpleasant events |
| C．are always optimistic and ready to help those in need |
| D．can achieve more and understand themselves better |
| A．mental support from friends | B．mental support from adults |
| C．failures in life | D．ability to handle life stress |
| A．if a likeable teacher has a positive personality |
| B．if a likeable teacher draws more attention |
| C．how a teacher’s likeability gains popularity |
| D．how a likeable teacher’s teaching style is formed |
| A．likeable people do better in life generally |
| B．likeable people do better in their childhood |
| C．social creatures enjoy more advantages |
| D．likeable people give better advice |
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