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     Group-buying websites have appeared ______ as agents between buyers and sellers.  

    A. served        B. serving          C. to serve              D. having served

    B

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    We might like to think we're not influenced by other people, but a new study into the group-buying mechanisms（机制） - like those used on coupon（优惠券） sites such as Groupon and LivingSocial - reveals that telling buyers who come later to the offer how many have already signed up increases the number of purchasers.
    Researchers at the University of Toronto's Rotman School of Management wanted to understand why group buying sites that have entered the market recently have enjoyed greater success than those operating a decade ago, such as Mercata and MobShop.
    Earlier attempts typically left potential buyers waiting for days before confirming whether or not they had got the offer they had signed up for.
    “We think one of the reasons group-buying has been successful recently is because of the short time horizon,” says Rotman Professor Ming Hu, who co-wrote the study with Professor Mengze Shi and PhD student Jiahua Wu. “It allows for a herding effect.”
    Another reason is the use of an information structure that discloses to later arrivals how many have already signed onto the deal.
    Researchers looked at two ways of designing the purchasing mechanism for a group buy:a simultaneous mechanism, where no one knows how many buyers have come before them, and asequential（连续的） mechanism, where a second group of buyers has the advantage of knowing the size of the first group.
    The researchers' analytical（分析的） model shows the most successful mechanism is the sequential one because it eliminates uncertainty for those coming later to the deal, and improves the confidence of those who sign on early, as they're able to track the numbers of those who come after them.
    “That boosts confidence,” says Professor Hu, who teaches operations management. Deals for "luxury" services, versus everyday items, work better in a group buy scenario（方案） because they offer consumers a greater benefit.
    【小题1】It can be learned from the text that ______.

    A．the short time horizon is the reason why group-buying has been successful.
    B．a simultaneous mechanism is where a group of buyers has the advantage of knowing how many people have signed up.
    C．a sequential mechanism allows a herding effect which boosts the confidence of the buyers.
    D．researchers at the University of Toronto's Rotman School of Management carried out an experiment about why group buying sites entered the market successfully, such as Mercata and MobShop.
    【小题2】The underlined word “eliminates” in paragraph 7 probably means“______”.
    A．to become or to make something greater in amount, number, value
    B．to remove or get rid of something
    C．to deliberately not include something in what you are doing or considering
    D．to make something known to somebody
    【小题3】What can be the best title for the passage?
    A．Secret for marketing success – boosting confidence.
    B．Secret for group-buying mechanism—herding effect.
    C．Comparison between a simultaneous mechanism and a sequential mechanism.
    D．What others do influences our decisions.

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    科目：高中英语 来源：2012届辽宁省大连市第四十四中学高三模拟考试英语试卷（带解析） 题型：阅读理解

    We might like to think we're not influenced by other people, but a new study into the group-buying mechanisms（机制） - like those used on coupon（优惠券） sites such as Groupon and LivingSocial - reveals that telling buyers who come later to the offer how many have already signed up increases the number of purchasers.
    Researchers at the University of Toronto's Rotman School of Management wanted to understand why group buying sites that have entered the market recently have enjoyed greater success than those operating a decade ago, such as Mercata and MobShop.
    Earlier attempts typically left potential buyers waiting for days before confirming whether or not they had got the offer they had signed up for.
    “We think one of the reasons group-buying has been successful recently is because of the short time horizon,” says Rotman Professor Ming Hu, who co-wrote the study with Professor Mengze Shi and PhD student Jiahua Wu. “It allows for a herding effect.”
    Another reason is the use of an information structure that discloses to later arrivals how many have already signed onto the deal.
    Researchers looked at two ways of designing the purchasing mechanism for a group buy:a simultaneous mechanism, where no one knows how many buyers have come before them, and asequential（连续的） mechanism, where a second group of buyers has the advantage of knowing the size of the first group.
    The researchers' analytical（分析的） model shows the most successful mechanism is the sequential one because it eliminates uncertainty for those coming later to the deal, and improves the confidence of those who sign on early, as they're able to track the numbers of those who come after them.
    “That boosts confidence,” says Professor Hu, who teaches operations management. Deals for "luxury" services, versus everyday items, work better in a group buy scenario（方案） because they offer consumers a greater benefit.
    【小题1】It can be learned from the text that ______.

    A．the short time horizon is the reason why group-buying has been successful.
    B．a simultaneous mechanism is where a group of buyers has the advantage of knowing how many people have signed up.
    C．a sequential mechanism allows a herding effect which boosts the confidence of the buyers.
    D．researchers at the University of Toronto's Rotman School of Management carried out an experiment about why group buying sites entered the market successfully, such as Mercata and MobShop.
    【小题2】The underlined word “eliminates” in paragraph 7 probably means“______”.
    A．to become or to make something greater in amount, number, value
    B．to remove or get rid of something
    C．to deliberately not include something in what you are doing or considering
    D．to make something known to somebody
    【小题3】What can be the best title for the passage?
    A．Secret for marketing success – boosting confidence.
    B．Secret for group-buying mechanism—herding effect.
    C．Comparison between a simultaneous mechanism and a sequential mechanism.
    D．What others do influences our decisions.

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    科目：高中英语 来源：2012-2013学年江西省四校高二零班第一次月考英语试卷（带解析） 题型：阅读理解

    Group buying is one of the fastest growing trends in South Africa today. Industry leaders are confident the growth potential remains strong since group buying is location-specific. Start-up costs are low and profit room remains high, so many sites continue to receive invested money despite widespread criticism and Facebook’s decision to phase out of deal business due to privacy concerns.
    In the early stages of all industries, some companied fail because they cannot compete with stronger companies in difficult economic conditions. To deal with difficult conditions, an alarming number of businesses are developing group buying websites in places like China and India, so the increase of group buying in South Africa is nothing more than a natural progression into the international mainstream.
    The group buying concept is fairly new and consumers have accepted this concept because they can now make full use of the rich information available on the Internet. Group buying is convenient and easy so it works. Anyone can view a site, join a mailing list, subscribe to RSS or print out a coupon(优惠券). The current group buying structure offered by the industry leaders works although there are still challenges to overcome.
    Perhaps, the future of group buying is tied to the joining together of social media and mobile devices. Mobile devices are with us wherever we go and almost everyone is using some type of social media site like Facebook or Twitter to stay informed. Using GPS and social media technology to provide real time location-specific promotions would be beneficial to every consumer looking for the best deals in town.
    Pause for a moment and think about it! What is better than signing on to your phone while having fun in town and you receive a real time information that your favorite shop across the street is offering a killer dial?
    The future of the group buying in South Africa is bright and we can expect to see more advanced approaches to this concept in the future. In addition to the technological advances consumers will see the range of promotions expand to include new products and services.
    【小题1】What does the underlined phrase “phase out of” mean in the passage?

    A．Gradually stopB．Gradually increaseC．Begin to developD．Continue to enlarge
    【小题2】The author sets China and India as examples to show that      .
    A．China and India are powerful countries
    B．China and India are in difficult economic conditions
    C．group buying is successful worldwide
    D．group buying is an international trend
    【小题3】 Which of the following is true according to the passage?
    A．People have accepted group buying because it’s a new concept
    B．Social media and mobile devices have been joined
    C．GPS and social media technology will be helpful in group buying
    D．Shops usually offer a killer deal when their customers are having fun
    【小题4】The author’s attitude towards the future of group buying is     .
    A．pessimisticB．optimisticC．objectiveD．subjective
    【小题5】What does the passage mainly tell us?
    A．The history of group buying
    B．Group buying in South Africa
    C．The feature of group buying
    D．The group buying concept

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    Group buying is one of the fastest growing trends in South Africa today. Industry leaders are confident the growth potential remains strong since group buying is location-specific. Start-up costs are low and profit room remains high, so many sites continue to receive invested money despite widespread criticism and Facebook’s decision to phase out of deal business due to privacy concerns.

    In the early stages of all industries, some companied fail because they cannot compete with stronger companies in difficult economic conditions. To deal with difficult conditions, an alarming number of businesses are developing group buying websites in places like China and India, so the increase of group buying in South Africa is nothing more than a natural progression into the international mainstream.

    The group buying concept is fairly new and consumers have accepted this concept because they can now make full use of the rich information available on the Internet. Group buying is convenient and easy so it works. Anyone can view a site, join a mailing list, subscribe to RSS or print out a coupon(优惠券). The current group buying structure offered by the industry leaders works although there are still challenges to overcome.

    Perhaps, the future of group buying is tied to the joining together of social media and mobile devices. Mobile devices are with us wherever we go and almost everyone is using some type of social media site like Facebook or Twitter to stay informed. Using GPS and social media technology to provide real time location-specific promotions would be beneficial to every consumer looking for the best deals in town.

    Pause for a moment and think about it! What is better than signing on to your phone while having fun in town and you receive a real time information that your favorite shop across the street is offering a killer dial?

    The future of the group buying in South Africa is bright and we can expect to see more advanced approaches to this concept in the future. In addition to the technological advances consumers will see the range of promotions expand to include new products and services.

    1.What does the underlined phrase “phase out of” mean in the passage?

    A．Gradually stop

    B．Gradually increase

    C．Begin to develop

    D．Continue to enlarge

    2.The author sets China and India as examples to show that      .

    A．China and India are powerful countries

    B．China and India are in difficult economic conditions

    C．group buying is successful worldwide

    D．group buying is an international trend

    3. Which of the following is true according to the passage?

    A．People have accepted group buying because it’s a new concept

    B．Social media and mobile devices have been joined

    C．GPS and social media technology will be helpful in group buying

    D．Shops usually offer a killer deal when their customers are having fun

    4.The author’s attitude towards the future of group buying is     .

    A．pessimistic

    B．optimistic

    C．objective

    D．subjective

    5.What does the passage mainly tell us?

    A．The history of group buying

    B．Group buying in South Africa

    C．The feature of group buying

    D．The group buying concept

     

    查看答案和解析>>

    科目：高中英语 来源：2011-2012学年黑龙江省哈尔滨市高三第一次模拟考试英语试卷（解析版） 题型：阅读理解

    We might like to think we're not influenced by other people, but a new study into the group-buying mechanisms（机制） - like those used on coupon（优惠券） sites such as Groupon and LivingSocial - reveals that telling buyers who come later to the offer how many have already signed up increases the number of purchasers.

    Researchers at the University of Toronto's Rotman School of Management wanted to understand why group buying sites that have entered the market recently have enjoyed greater success than those operating a decade ago, such as Mercata and MobShop.

    Earlier attempts typically left potential buyers waiting for days before confirming whether or not they had got the offer they had signed up for.

    “We think one of the reasons group-buying has been successful recently is because of the short time horizon,” says Rotman Professor Ming Hu, who co-wrote the study with Professor Mengze Shi and PhD student Jiahua Wu. “It allows for a herding effect.”

    Another reason is the use of an information structure that discloses to later arrivals how many have already signed onto the deal.

    Researchers looked at two ways of designing the purchasing mechanism for a group buy:a simultaneous mechanism, where no one knows how many buyers have come before them, and asequential（连续的） mechanism, where a second group of buyers has the advantage of knowing the size of the first group.

    The researchers' analytical（分析的） model shows the most successful mechanism is the sequential one because it eliminates uncertainty for those coming later to the deal, and improves the confidence of those who sign on early, as they're able to track the numbers of those who come after them.

    “That boosts confidence,” says Professor Hu, who teaches operations management. Deals for "luxury" services, versus everyday items, work better in a group buy scenario（方案） because they offer consumers a greater benefit.

    1.It can be learned from the text that ______.

    A．the short time horizon is the reason why group-buying has been successful.

    B．a simultaneous mechanism is where a group of buyers has the advantage of knowing how many people have signed up.

    C．a sequential mechanism allows a herding effect which boosts the confidence of the buyers.

    D．researchers at the University of Toronto's Rotman School of Management carried out an experiment about why group buying sites entered the market successfully, such as Mercata and MobShop.

    2.The underlined word “eliminates” in paragraph 7 probably means“______”.

    A．to become or to make something greater in amount, number, value

    B．to remove or get rid of something

    C．to deliberately not include something in what you are doing or considering

    D．to make something known to somebody

    3.What can be the best title for the passage?

    A．Secret for marketing success – boosting confidence.

    B．Secret for group-buying mechanism—herding effect.

    C．Comparison between a simultaneous mechanism and a sequential mechanism.

    D．What others do influences our decisions.

     

    查看答案和解析>>

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