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Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation (发行)The Daily Mirror and the Daily Express both sell about four million copies every day. British families generally buy a newspaper every morning and two or three on Sundays.

Besides the national papers, there is, however, another branch of the British press which sills almost as many copies. Local(地方的)newspapers have a weekly circulation of 13million Almost every town and country area has one. Nearly all of then hold their own finance(财政) and many of them are very profitable(赚钱的)

These papers ate written almost entirely for readers interested in local event—births, weddings, deaths, council(议会)meeting and sports. Editors prefer to depend on people who know the district well. A great deal of local news is regularly supplied by clubs and churches in the neighborhood and it does not get out of date as quickly as national news.

The editors must never forget that the success of any newspaper depends on advertising .They are usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items have been carefully chosen to draw local readers, the businessmen are grateful for the chance to keep their products in the public eyes.

1Visitors to Britain are surprised to learn that     .

A. there are so many local newspapers there

B. local papers should have a circulation of four million

C. the Daily Mirror and Daily Express sell as many as 4 million copies every day

D. British newspapers are so widely read.

2Local newspapers have     .

A. a circulation as large as that of national newspapers

B. a daily circulation of 13 million

C. a slightly smaller circulation

D. an even larger circulation

3Which of the follow is true?

A. Every town and country area has at least one paper of its own.

B. Nearly all towns and country areas have their own papers.

C. There is a paper, national or local, in each town and country.

D. A lot of distant town and country areas do not have their own papers.

4Which of the following is NOT true?

A.A great deal of local news is supplied by the clubs and churches

B. Local readers are much interested in local news.

C. These papers are written almost entirely for local readers.

D. These papers are likely to getout of date quickly.

5In the writer’s opinion, the editor must remember that no paper can possibly succeed without     .

A. advertisements

B. interesting reports

C. a great deal of national news

D. an excellent sales manager

 

答案:1D2C3B4D5A
解析:

1、此题考查细节事实,从文章的每一段可知,英国报纸的发行量极大。

2、此题考查细节计算,受国家管辖的报纸每日发行400万份,即每星期应发行2800万份;而地方性报纸每星期则发行1300万份。故地方性报纸的周发行量小于全国性的。

3、此题考查细节事实,从文章的第二段可知,几乎每个镇、农村都有地方性的报纸。

4、根据全文可以判断,D是错误的。

5、此题考查推理判断能力,纵观全文,作者充分肯定了广告在报纸发行中的重要性,故一份报纸是否成功,这在很大程度上取决于广告。

 


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