“It is one of the few bright spots in the Chinese economy,” says Zeng Ming. He is talking about ecommerce. Mr. Zeng, the chief strategy officer for Alibaba, a giant Chinese Internet firm, predicts that digital transactions on his firm's platforms will top 1 trillion yuan($159 billion) this year—more than Amazon's and eBay's combined. That is a bold claim, but consider what happened on Singles Day.
Invented a few years ago by students and seized upon by digital marketers, this festival for lonely hearts falls annually on the 11th day of the 11th month(since 1 is the loneliest number). It is like St Valentine's Day, only worse. Singletons show each other with tender gifts: a barrage of pearls; a storm of sweets.
This November 11th they spent a surprising 19 billion yuan on Alibaba's online platforms—a fourfold increase on a year ago, and more than double what Americans spent online last Cyber Monday(the Monday after Thanksgiving, when retailers urge Americans to shop online). About 100 million purchases were logged, accounting for 80% of the packages shipped that day. Couriers(快递员) were buried in parcels.
So life is good for China's etailers. Then? Not exactly. The number of digital marketers is increasing and online sales are booming. Consumers are enjoying lower prices, better service and more variety. The problem? The pressure on profits in Chinese ecommerce is worse than in America, reckons Elinor Leung of CLSA, a broker. “Almost no one makes money,” she says.
The fiercest battles are being fought between online retailers and their bricksandmortar(实体的) rivals. Dangdang, a firm that resembles Amazon, and 360buy, another online retailer, have cut prices fiercely. Tencent, a cashrich online giant known for its instantmessaging software, is splashing out to win market share. 360buy has also just raised $400 millon from investors to do the same. But it is unclear how much longer such firms can burn through capital.
【小题1】What's the best title of this passage?
A.The Ambition of Alibaba |
B.Fierce Competition between Retailers |
C.A New Festival for the Singles |
D.Chinese Booming Ecommerce |
A.outweigh Amazon and eBay in worldwide influence |
B.rank top among all the Internet firms |
C.have more than 159 billion dollars' sale |
D.create another sales miracle just like the one on Singles Day |
A.About 80 million. | B.About 100 million. |
C.About 125 million. | D.About 180 million. |
A.Optimistic. | B.Concerned. |
C.Sympathetic. | D.Indifferent. |
科目:高中英语 来源: 题型:阅读理解
A Korean wave is sweeping across China, with many Chinese women worshipping South Korean actors Kim Soo Hyun and Lee Min Ho as demigods (半神半人). Chinese netizens have always been divided over South Korean TV dramas, but there is no doubt that programs from the neighboring country are now enjoying a new round of popularity in China. And a big part of the credit for that goes to You Who Came From The Star, the South Korean TV series which is on the air now.
Top South Korean actors Jun Ji-hyun and Kim Soo Hyun recently earned a popularity rating of 24.8 percent in their country, considered strong by Nielsen Korea. You Who Came From The Star and The Heirs have been subjects of hot online discussions throughout Asia. Besides, the book, The Miraculous Journey of Edward Tulane, read by the hero in You Who Came From The Star was a hard-to-get item on Amazon for a while.
The two TV programs have several common elements: a tall, handsome, and rich hero who loves the heroine blindly and always protects her, and an equally handsome man madly in love with the same woman. Both programs portray the purity of love, which is expressed through a kiss or a warm hug. Perhaps that’s the secret of their success; perhaps people are still fascinated by Cinderella-type stories.
The growing wealth gap is a matter of social concern both in South Korea and China, and the challenges that young people face in their search for a better life might have prompted (激起) many ordinary girls to dream of marrying rich, caring men. This is precisely what the popular South Korean TV dramas portray. In fact, South Korean TV dramas are tailored to meet the market’s demands.
In contrast, Chinese TV screens are flooded by knock-off (山寨) or poorly made soap operas. There are too many Chinese TV dramas that are either of the stereotyped (刻板的) war theme or just blindly copy foreign programs. The lack of good stories has resulted in loads of TV series on time travel or fights in the harems (后宫) of Qing Dynastyemperors. These, in short, are the pain of Chinese TV productions.
The shooting for South Korean productions generally starts when the scripts (脚本) are just one-third ready. Many popular productions have their own websites, where scriptwriters post part of the finished scripts, inviting viewers to leave messages, discuss the plot and come up with suggestions for future events. This not only keeps viewers’ interest in the TV dramas alive, but also helps scriptwriters and directors make changes to the storylines to suit the audience’s demand.
Hopefully, the innovation-induced (创新引导的) success of South Korean TV programs will prompt Chinese TV drama makers to think up new ideas and abandon their bad practice of copying foreign productions in order to attract more viewers at home, and possibly abroad.
【小题1】The main point the author emphasizes in this passage is ________.
A.why Korean actors are more popular than Chinese actors |
B.how the three Korean actors became famous around East Asia |
C.what modern TV dramas need is not copying foreign programs but innovation |
D.the Cinderella-type stories are an ever-lasting theme people are fascinated with |
A.The celebrity effect is powerful. |
B.Drama stars are the best advertisements. |
C.Rich and handsome heroes in dramas usually love reading. |
D.A successful drama generally originates from a good novel. |
A.drama stars must be tall, rich and handsome or beautiful |
B.scriptwriters should choose the appropriate themes for all viewers |
C.drama producers have creative ideas to adapt to viewers’ interest and demand |
D.people’s concerns such as wealth gap both in Korea and China are taken good care of |
A.Abandoning copying foreign productions is the only way to attract viewers. |
B.The Chinese TV drama makers should follow in the footsteps of the Koreans. |
C.It’s hard to predict what the future TV dramas in China and Korea will be like. |
D.A bright future of Chinese TV dramas can be expected prompted by the Koreans. |
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科目:高中英语 来源: 题型:阅读理解
Make some noise on May 7 for Music Monday.People in the U.S. and Canada will be celebrating the day by singing and playing musical instruments together.
Music Monday is the first day of National Wanna Play Music Week,which runs from May 7 to 13.The National Association of Music Merchants(NAMM) organizes the weeklong celebration every year.This marks the seventh year the organization is teaming up with Canada’s Coalition for Music Education(CME),the group that started Music Monday.
“It’s a day to fill the skies with music and bring young people together in song,” CME Executive Director Holly Nimmons said.
The CME started Music Monday in 2005.It is held every year on the first Monday of May.It was created to help people realize the importance of music education programs in schools and in communities.The day also celebrates the benefits of playing music for people of all ages.
NAMM researches the effects of music on children.They found that playing music has positive effects on thinking skills and on confidence.It also teaches selfdiscipline(自律) and helps kids bond with their peers(同龄人).“Learning musical skills can also help in your studies of other subjects,such as math,reading and language,” Lora Bodmer,who works at NAMM,said.
Their studies show that music can also help people form friendships and connect with different groups.Nimmons says anyone can join in on the day,not just those who are musically gifted.“I think that we all have the music in us,and it’s a matter of confidence,” she said.“Sing with other people or beat drums,just enjoy the music.”
Participants can turn on the radio to join the fun.Each year a song is assigned to Music Monday.This year the song is “Tomorrow Is Coming” by Luke Doucet.The Canadian Broadcasting Corporation(CBC) will be playing the tune at 1 p.m. Eastern Time.People across North America will play or sing the song at the exact same time.The performance is meant to connect people through melody(旋律).More than 700,000 students took part in the concert last year.
Schools,afterschool programs,organizations,groups and individuals throughout the U.S. and Canada can all participate in Music Monday.Students who would like to share in the celebration should let their teachers or organization leaders know.But NAMM also encourages people to pick up any instrument and play anytime on the day.
【小题1】What can we learn about Music Monday?
A.National Wanna Play Music Week begins on Music Monday. |
B.People can’t sing every day except on Music Monday. |
C.Music Monday will last at least seven days. |
D.Students can enjoy music on Music Monday freely. |
A.advise young people to learn music |
B.help students to learn music better |
C.get schools and communities closely united |
D.call on people to pay more attention to music education |
A.Kids can get rid of many bad habits. |
B.Kids are most likely to do well in their lessons. |
C.Kids would like to play with other friends more. |
D.Kids will get on well with their parents at home. |
A.How people will celebrate Music Monday. |
B.What students should do on Music Monday. |
C.Why a theme song is chosen for Music Monday. |
D.Where the celebration of Music Monday will be held. |
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科目:高中英语 来源: 题型:阅读理解
Art is everywhere in our lives.Every manmade object is linked with art—a house,a motor car,a bridge,a chair,a teapot,or a piece of cloth.Throughout history,humans have made articles for a wide variety of purposes;generally for everyday practical requirements.The style of practical objects reflects the outlook and the spirit of the times in which they are made and in consequence style is constantly changing.
It seems that humans possess a natural urge to improve constructed objects with decoration:sometimes for beautification,sometimes for religious reasons,sometimes to show off their wealth and power,and sometimes to tell a story.Decoration is not art in itself.Unnecessary decoration can ruin the form and perhaps the function of an object,but when decoration is used with care,it can beautify,produce variety,and add interest.
The first essential(要点) in every creation is that it should properly fulfil its purpose;for instance,a teapot should pour perfectly,an easy chair should provide comfortable relaxation,a block of flats should be a pleasant place in which to live,and a factory or commercial building should be a suitable building in which to work.
The second essential is that an object should please the eye with its form,line,proportion(比例),colour and texture(质地),and it should be capable of inspiring the emotions.For example,contemporary furniture designers must think of form,function and structure,and have taken their lead from the outstanding Scandinavian designs of Denmark,Finland and Sweden,whose preference was for simple functional furniture to suit the architectural environment of the day.Heavy furniture is no longer desirable,and by contrast,modern furniture is often characterised by its good proportion,pleasing lines,simple fittings and attractive structures.
Motor vehicles are a perfect example of how design has changed to suit function.Early car design was greatly influenced by the horsedrawn carriage,but today we find functional design satisfying every requirement of practical use and good appearance.Designs in the 1980s and 1990s included streamlining(流线型) to reduce wind resistance in fastmoving vehicles,and,at the same time,satisfy an important art principle—rhythm.But the cars of today,often half size of their predecessors(前身),have taken the concept of industrial design way beyond simple strength,comfort and beauty.They now include safety and ecological characteristics,reflecting the need to be environmentally friendly through,for example,reduced fuel consumption,while at the same time satisfying the need to be stylish,and appealing to the eye.For many people,the 21stcentury car represents the greatest work of art.
【小题1】What point does the writer make about decorating objects?
A.It is something people have always done. |
B.It can show the object has a range of functions. |
C.It always improves the appearance of an object. |
D.It is usually done to make the object more noticeable. |
A.keep | B.find |
C.change | D.realize |
A.Form Follows Function |
B.Life Is Art,Art Is Life |
C.Art in Everyday Life |
D.The Best Work of Art |
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科目:高中英语 来源: 题型:阅读理解
Inland waters may be grouped into two general classes: standing waters and flowing waters. As is often the case, the boundary between these two classes is not sharp and clear. A pond is an example of standing water. But most ponds are fed by springs or brooks and most have an outlet. Thus some current of changing water flows through them. On the other hand, a river is an example of flowing water. In some places, however, a river may have such a slow current that it is very difficult to detect.
Standing inland waters differ in size, in age, and in many abiotic environmental characteristics. They range in size from roadside puddles to the Caspian Sea. Puddles may last for only a few days or weeks; ponds, for a few hundred to a thousand years. In general, lakes are older, though the waters of some tropical “lakes” disappear completely during each dry season. Standing waters vary from very shallow to very deep, from clear to muddy, from fresh to salty.
In flowing waters we roughly distinguish between brooks, creeks, and rivers. The size and age of flowing waters are unimportant. Speed of flow, clearness, oxygen content, and other chemical characteristics are used by scientists in studying flowing-water ecosystems.
【小题1】According to the passage, which of the following characteristics of flowing waters is unimportant?
A.Clarity. | B.Size. | C.Speed of flow. | D.Oxygen content. |
A.nonliving | B.living | C.coastal | D.inland |
A.Usually the water in a river flows into a pond. |
B.Scientists only study flowing-water ecosystems. |
C.Usually ponds last much longer than puddles. |
D.The Caspian Sea is considered as an example of flowing water. |
A.depends on how people name the waters |
B.is clear |
C.depends on the seasons |
D.is hard to make |
A.there are two major classes of inland waters |
B.lakes and rivers are flowing waters |
C.age and size of flowing waters are important |
D.ponds and brooks are standing waters |
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科目:高中英语 来源: 题型:阅读理解
The Beatles were the most influential band in pop history. In their 8-year, 12-album history, Paul McCartney, John Lennon, George Harrison and Ringo Starr altered popular culture dramatically. It wasn't just the suits and changing lengths of hair the four Liverpool boys wore that had such an impact, but what they seemed to stand for. The world saw them as the voice of a new generation, one with a very different attitude to life.
Their influence was at its height in the 1 960s.but their music continues to stir listeners today.However, up until recently one aspect of the Beatles was struck in Yesterday:The music had never been remastered (重新灌录).But on September 9 that situation came to an end,with the release of the entire band’s music in a digital makeover.It is probably the biggest reissue(重新发行)in pop music history, said British newspaper the Financial Times.
The albums were to be remastered at Abbey Road Studios in London, the location where the band produced much of their work.The cover of their 1ast album,Abbey Road of 1969.featured the four young men striding(大步行走)across a zebra crossing on Abbey Road itself.It is one of the most famous Of a11 Beatles images.
Recently, to celebrate the 40th anniversary of the album, hundreds of Beatles lovers gathered there to show their appreciation.
Pop groups come and go.The boy band pursued by screaming fans one year will be forgotten the next.But the Beatles are one Of the few groups whose music seems to have endured.Why? Paul McCartney’s biographer Barry Miles has an explanation:“They were the first rock band…and they just happened to be the best.They were the first band to play stadiums,to have their own products.They were ground—breaking in every way.”he says.
【小题1】Why did the Beatles change popular culture?
A.Because of the suits of the four Liverpool boys. |
B.Because of changing lengths of hair the four Liverpool boys wore. |
C.Because of their different attitude to life. |
D.Because of their albums. |
A.The Beatles influenced people at its height in the 1 960s. |
B.111eir music Yesterday had never been remastered. |
C.The entire band’s music in a digital makeover will be remastered. |
D.On September 9,their music came to an end. |
A.Yesterday. | B.Abbey Road of l969. | C.Come Together. | D.In My life. |
A.They were the first rock band. |
B.They were the best one. |
C.They were the first band to have their own works. |
D.They wore special suits. |
A.They broke the ground to find away. |
B.They broke the rules while driving on the way. |
C.They did what other bands had never done before. |
D.They play their hits at every concert. |
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科目:高中英语 来源: 题型:阅读理解
Ever since he got into the Hong Kong film industry in 1994 with He’s a Woman, She’s a Man, Hong Kong director, Peter Chan has been one of the industry’s most powerful voices. Later in 1996, another milestone Comrades: Almost a Love Story came into being. Chan’s latest film, American Dreams in China is a carefully-calculated film with an eye toward opening the mainland cinema market.
American Dreams in China is a film purely for Chinese audiences, but how it plays there remains to be seen. It sends the right messages, but whether that’s enough to make it a hit is everyone’s guess. Mainland audiences aren’t quite that easy to “speak” to.
The film began during the period of economic reforms in China in the 1980s. The bookish farm boy Cheng Dongqing (Huang Xiaoming), the ambitious and confident boy Meng Xiaojun (Deng Chao) and the poetic Wang Yang(Tong Dawei), were three friends at university in Beijing and preparing for American visa interviews. Wang was the first to be granted the visa but he gave it up for his western girlfriend, and Cheng was repeatedly denied. Only Meng actually got a study visa. As he was leaving, he told his friends that he wouldn’t come back.
Several years later, Cheng and Wang built a successful school, New Dream, from the ashes of Cheng’s misfortune(his girlfriend got a visa too, and Cheng lost his university teaching job) and Wang’s ability to connect with students often through Hollywood movies. In America, Meng suffered a lot. Disappointed, he went home and joined his friends at New Dream. Later, the three friends’ relationship became worsened, but finally was improved under the weight of their common goals.
【小题1】Which of the following films made Peter Chan a most influential director in Hong Kong?
A.American Dreams in China |
B.Comrades: Almost a Love Story |
C.New Dream |
D.He’s a Woman, She’s a Man |
A.prepared | B.given | C.involved | D.permitted |
A.None | B.One. | C.Three. | D.Two |
A.The connection with Hollywood movies. |
B.The weight of their common goals. |
C.Cheng’s misfortune and Wang’s ability. |
D.Meng’s disappointment and sufferings. |
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科目:高中英语 来源: 题型:阅读理解
Breathe, wave and smile. Along with more than 300 other seniors, I marched into the stadium on the afternoon of May 10. The audience burst into deafening cheers. The huge stadium shook with all the whistling and clapping.
It was as if a Hollywood superstar had walked on stage. And indeed, every single senior that day was a star of the moment. Each deserved it. The seniors had been preparing for four years for this once-in-a-lifetime moment—the commencement (graduation ceremony).
Seated, I waited anxiously for the opening address. As a foreign exchange student, I was not able to receive a diploma. However, I still had the wonderful feeling of being part of things. Like the other graduates, I was dressed in marron cap and gown.
Our principal, Mr. Glover, delivered a short, warm greeting. The US national anthem followed and then, hands on chests, a solemn Pledge of Allegiance(美国的爱国誓言).
Students who had excelled academically gave farewell speeches. The tears in some eyes convinced me that many had deep feelings about the occasion. It was as the class motto says, “Life brings us tears, smiles and memories. The tears dry; the smiles fade; but the memories last forever.”
Then came the core (the most important part) of the commencement. Hundreds of names were announced. Each graduate walked across the stage to receive his or her diploma from the principal. From the different cheers each graduate got, we had the funny sense that it was a kind of competition of who could cheer the loudest.
To be honest, the presentation of diplomas got boring. A girl sitting next to me even started yawning. But it wasn’t boring for those receiving the diploma: they would treasure the moment the principal placed the sacred brown document in their hands for the rest of their lives.
A new page in the book of that person’s life had turned. They were glimpsing their futures: futures of challenge, hardship, perhaps loneliness too, which would take all of their courage.
【小题1】What’s the article mainly about?
A.An American high school’s graduation ceremony. |
B.The opening ceremony of a sports meeting. |
C.A presentation of college diplomas. |
D.A US college’s farewell party. |
A.She was one of the graduates. |
B.She was a foreign exchange student. |
C.She was excited to receive her diploma. |
D.She felt it great to be at the ceremony. |
A.b,c,a,d,e | B.c,d,b,e,a | C.d,b,e,a,c | D.e,d,c,b,a |
A.a diploma ensures a good job |
B.a diploma guarantees a bright future |
C.the commencement symbolizes the beginning of a new stage in life |
D.everyone felt excited at the presentation of the diploma |
A.Hollywood superstars went to attend the commencement. |
B.Every single senior became a superstar on the commencement day. |
C.All graduates would treasure the diploma for the rest of their lives. |
D.When each graduate got his or her diploma, there were loud cheers. |
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科目:高中英语 来源: 题型:阅读理解
Some say the Internet will kill off papers. Others say not so fast.
Are newspapers dying?
That’s the heated debate these days. Many say the disappearance of the daily paper is just a matter of time. The future of journalism is in news websites, not newsprint.
However, others say, newspapers have been with us for hundreds of years, and while all news may be online some day, papers can exist for some time.
So who’s right? I’ll outline the arguments on both sides, and then you can decide.
Newspapers Are Dead
Newspapers are in trouble. Circulation is dropping, display and classified ad income is drying up, and the industry has experienced a hard time. Big metro papers like the Rocky Mountain News have stopped operating, and even bigger newspaper companies like the Tribune Co. go bankrupt(破产).
And where are newspaper readers going? To the Web. A recent study has found that Internet users read online newspapers for an average of 53 minutes per week in 2008. That’s highest level recorded in the eight years when the study has been done.
The study found that 22 percent of users said they stopped their subscription(订阅)to a printed paper or magazine because they could access the same content online.
Some people say the Internet is just a better place to get the news. “On the Web, newspapers are live, and they can supplement(增补)their coverage with audio, video, and the valuable resources of their vast contents,” says Geffrey I. Cole, director of the Center for the Digital Future.
【小题1】How does the author present the topic to be discussed?
A.By presenting others’ prediction |
B.By asking a question |
C.By providing opposite opinions |
D.By talking about the background |
A.try to draw a general conclusion |
B.encourage readers to use their judgment |
C.compare the advantages of two media |
D.invite readers to express their opinions freely |
A.want to save money |
B.hope to protect the environment |
C.don’t care about news |
D.can read online newspapers |
A.it provides news vividly | B.the news is more reliable |
C.it can reach more readers | D.it is much cheaper in price |
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