阅读理解 Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brandof product on the shelf． Coloring, for example, are various acc 题目和参考答案——青夏教育精英家教网—

阅读理解

　　Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌)of product on the shelf．

　　Coloring, for example, are various according to what the producers are trying to sell．Health foods are covered in greens, yellows or browns because we think of these as healthy colors．Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver．

　　When some kind of pain killer was brought out recently, researchers found that the colors turned the cus-tomers off because they made the product look weak and ineffective．Finally, it came on the market in a dark blue and white package(包装)－blue because we think of it as safe, and white as calm．

　　The size of a product can attract a shopper．But quite often a bottle doesn’t contain as much as it appears to．

　　It is believed that the better known companies spend, on average, seventy percent of the total cost of the product itself on packaging!

　　The most successful producers know that it is not enough to have a good product．The founder of Pears soap, who for 25 years has used pretty little girls to promote their goods, came to the conclusion：“Any fool can make soap, but it takes a genius(天才)to sell it．”

(1)

Which of the following may trick a shopper into buying a product according to the text?
[　　]
A．	The cost of its package．
B．	The price of the product．
C．	The color of its package．
D．	The brand name of the product．

(2)

The underlined part “the colors turned the customers off” in the 3rd paragraph means that the colors ________．
[　　]
A．	attracted the customers strongly
B．	had weak effects on the customers
C．	tricked the customers into shopping
D．	caused the customers to lose interest

(3)

Which of the following is the key to the success in product sales?
[　　]
A．	The way to promote goods．
B．	The discovery of a genius．
C．	The team to produce a good product．
D．	The brand name used by successful producers．

(4)

Which of the following would be the best title for this text?
[　　]
A．	Choice of Good Products
B．	Disadvantages of Products
C．	Effect of Packaging on Shopping
D．	Brand Names and Shopping Tricks

答案：1．C;2．D;3．A;4．C;
解析：

(1)	本题是一道推断题。从第二段中可以看出，商家是利用外包装的视觉效果来影响人们的购买欲。所以商家是用色彩来骗人的。本题答案为C项。
(2)	本题为词义猜测题。读者要从上下文的信息来判断给定词或句子的意思。从下文“because they made the product look weak and ineffective”中的weak和ineffective可以看出这样的产品外包装不会引人注目的，所以答案应为D项。
(3)	细节推断题。从文章最后一段的内容可以看出某种产品是否畅销的关键是促销的手段。所以本题的答案为A项。
(4)	概括主旨大意题。文章通过种种论据主要是想说明产品的外包装对产品的销售业绩有至关重要的作用。所以本题答案为C项。

练习册系列答案

年级	高中课程	年级	初中课程
高一	高一免费课程推荐！	初一	初一免费课程推荐！
高二	高二免费课程推荐！	初二	初二免费课程推荐！
高三	高三免费课程推荐！	初三	初三免费课程推荐！
更多初中、高中辅导课程推荐,点击进入>>

相关习题

科目：高中英语 来源：黄冈重点作业　高一英语（下） 题型：050

阅读理解：

Meaningful Colours

　　Mary did not understand such sentences as “She is blue Today”, “You are yellow”,“He has a green thumb (大拇指)”,“He has told a little white lie”and so on. And she went to her teacher for help.

　　Mary : Mrs Smith, there is a colour in each of these sentences. What do they mean?

　　Mrs Smith : In everyday English, Mary, blue sometimes means sad. Yellowafraid. A person with a green thumbgrows plants well. And a white lie is not a bad one.

　　Mary : Would you give me an example for “a white lie”?

　　Mrs Smith: Certainly. Now I give you some cake. In fact you don't like it, but you won't say it. Instead, you say, “No, thanks. I'm not hungry.”That's a white lie.

　　Mary: Oh, I see. Thank you very much.

1．Sometimes “yellow”means “afraid” in ________ English.

[　　]

A．correct

B．usual

C．spoken

D．written

2．The farmer doesn't have a green thumb, that is to say ________.

[　　]

A．he is not good at planting

B．all his plants grow well

C．he should have a green thumb

D．he can't grow well like plants

3．John is ________ go to out alone at night. He's yellow!

[　　]

A．afraid

B．brave

C．fear

D．frightening

4．Mary didn't want to tell me ________ of her serious illness.

[　　]She told me a white lie.

A．the cause

B．the reason

C．the truth

D．the news

5．If you fail to pass the exams, you'll be ________.

[　　]

A．yellow

B．blue

C．white

D．green

查看答案和解析>>

科目：高中英语 来源：黄冈重点作业　高一英语（下） 题型：050

阅读理解：

　　In Europe, men do not usually wear skirts. But the Scottish national clothing for men is a kind of skirt. It is called a kilt. The Scottish like to be different. They are also proud of their country and its history, and they feel that the kilt is part of that history. That's why the men still wear kilts at traditional (传统的) dances and on national holidays. They believe they are wearing the same clothes that Scottish men always used to wear.

　　That's what they believe. However, kilts are not really so old. Before 1730, Scottish men wore a long shirt and blanket around their shoulders. These clothes got in the way when the men started to work in factories. So, in 1730 a factory owner changed the blanket into a skirt; the kilt. That's how the first kilt was made.

　　Then, in the late 1700s Scottish soldiers in the British Army began to wear kilts. One reason for this was national sentiment ( = feelings) . The Scottish soldiers wanted to be different from the English soldiers. The British Army probably had a different reason. A Scottish soldier in a kilt was always easy to find! The Scottish soldier fought very hard and became famous. The kilt was part of the fame, and in the early 1800s men all around Scotland began to wear kilts.

　　These kilts had colorful stripes (条纹) going up and down and across. In the 1700s and early 1800s, the color of the stripes had no special meaning. Men sometimes owned kilts in several different colors. But later the colors became important to the Scottish families. By about 1850, most families had special colors for their kilts. For example, men from the Campbell family had kilts with green, yellow and blue stripes. Scottish people often believe that the colors of the kilts are part of their family history. In fact, each family just chose the color they liked best.

　　This is not the story you will hear today if you are in Scotland. Most Scottish people still believe that kilts are as old as Scotland and that the colors are as old as the Scottish families. Sometimes feelings are stronger than facts!

1．This text is mainly about ________.

A．soldiers' clothes in Britain

B．the history of Scotland

C．a special kind of skirt

D．Scottish families

2．Which of the following is true according to the passage?

A．The English soldiers were the first to wear kilts.

B．It was hard then to tell the Scottish soldiers from the English ones apart from the clothes.

C．Colors were specially designed in the first kilts.

D．The factory owner made the first kilt from long shirts to make his workers different from others.

3．Scottish soldiers were dressed in kilts partly because of ________.

A．the colors

B．the weather

C．national sentiment

D．the design

4．The colors of the kilts are ________.

[　　]

A．not part of the Scottish family history

B．older than the Scottish family history

C．for the Campbell family only

D．mainly green, yellow and blue

5．From the last paragraph we can infer that ________.

[　　]

A．the European people are full of strong feelings

B．there are no stories about kilts in Scotland today

C．the British like to do things on feelings, not on facts

D．the Scottish prefer to keep their tradition rather than believe the fact

查看答案和解析>>

科目：高中英语 来源：101网校同步练习　高二英语　人民教育出版社(新课标A　2002-3年初审通过) 人教版 题型：050

阅读理解：

　　Suppose we built a robot(机器人)to explore the planet Mars．We provide the robot with seeing detectors(探测器)to keep it away from danger．It is powered entirely by the sun．Should we program the robot to be equally active at all times?No．The robot would be using up energy at a time when it was not receiving any．So we would probably program it to stop its activity at night and to wake up at dawn the next morning．

　　According to the evolutionary(进化的)theory of sleep, evolution equipped us with a regular pattern of sleeping and waking for the same reason．The theory does not deny(否认)that sleep provides some important restorative functions(恢复功能)．It merely says that evolution has programmed us to perform those functions at a time when activity would be inefficient and possibly dangerous．However, sleep protects us only from the sort of trouble we might walk into; it does not protect us from trouble that comes looking for us．So we sleep well when we are in a familiar, safe place, but we sleep lightly, if at all, when we fear that bears will nose into the tent．

　　The evolutionary theory explains the differences in sleep among creatures．Why do eats, for instance, sleep so much, while horses sleep so little?Surely cats do not need five times as much repair and restoration as horses do．But cats can afford to have long periods of inactivity because they spend little time eating and are unlikely to be attacked while they sleep．Horses must spend almost all their waking hours eating, because what they eat is very low in energy value．Moreover, they cannot afford to sleep too long or too deeply, because their survival(生存)depends on their ability to run away from attackers．

(1)

The author uses the example of the robot in space exploration to tell us ________．
[　　]
A．	the differences between robots and men
B．	the reason why men need to sleep
C．	about the need for robots to save power
D．	about the danger of men working at night

(2)

Evolution has programmed man to sleep at night chiefly to help him ________．
[　　]
A．	keep up a regular pattern of life
B．	prevent trouble that comes looking for him
C．	avoid danger and inefficient labour
D．	restore his bodily functions

(3)

According to the author, we cannot sleep well when we ________．
[　　]
A．	are worrying about our safety
B．	are overworked
C．	are in a tent
D．	are away from home

(4)

Cats sleep much more than horses do partly because cats ________．
[　　]
A．	need more time for restoration
B．	are unlikely to be attackers
C．	axe more active than homes when they are awake
D．	spend less time eating to get enough energy

(5)

Which of the following is the main idea of the passage?
[　　]
A．	Evolution has equipped all creatures with a regular pattern of sleeping and waking．
B．	The study of sleep is an important part of the evolutionary theory．
C．	Sleeping patterns must be taken into consideration in the designing of robots．
D．	The sleeping pattern of a living creature is determined by the food it eats．

查看答案和解析>>

科目：高中英语 来源：101网校同步练习　高三英语　人民教育出版社(新课标A　2002-3年初审) 人教版 题型：050

阅读理解：

　　Several years ago, my parents, my wife, my son and I ate at one of those restaurants where the menu is written on a blackboard．After a wonderful dinner, the waiter set the check in the middle of the table．That’s when it happened：my father did not reach for the check．

　　Conversation continued．Finally I realized that I should pick up the check!After hundreds of restaurant meals with my parents, after a lifetime of thinking of my father as the one with dollars, it had all changed．I reached for the check, and my view of myself suddenly changed．I was an adult．I was no longer a kid．

　　Some people mark off(区分)their lives in years, I measure mine in small events．I didn’t become a young man at a particular age, like 16, but rather when a kid who wandered in the streets called me “mister．” These events in my life are called “milestones”(里程碑)

　　There have been other milestones．The cops(policemen)of my youth always seemed big, even huge, and of course they were older than I was．Then one day they were suddenly realized that all the football players in the game I was watching were younger than I was．They were just big kids．With that milestone gone was the dream that someday, maybe I, too, could be a football player．Without ever having reached the hill, I was over it．

　　I never thought that I would fall asleep in front of the TV set as my father did．Now it’s what I do best．I never thought that I would go to the beach and not swim, yet I spent all of August at the shore and never once went into the ocean．I never thought that I would appreciate opera, but now the combination of voice and orchestra attract me．I never thought that I would prefer to stay home in the evenings, but now I find myself passing up parties．I used to think that people who watched birds were strange, but this summer I fond myself watching them, and maybe I’ll get a book on the subject．I feel a strong desire for a religious belief that I never thought I’d want, feel close to my ancestors(祖先)long gone, and echo my father in arguments with my son．I still lose…

　　One day I bought a house．One day－what a day!–I became a father, and not too long after that I picked up the check for my own father．I thought then it was a milestone for me．One day, when I was a little older, I realized it was one for him, too, another milestone．

(1)

The tone established in the passage is one of ________．
[　　]
A．	sad regret
B．	amusement
C．	happiness
D．	deep feeling

(2)

The author mentions the event in the restaurant because ________．
[　　]
A．	that was one of his milestone
B．	he paid the bill but he didn’t want to
C．	he became a father with dollars
D．	that was the last restaurant meal with his parents

(3)

“Then they were suddenly neither．” Suggests that ________．
[　　]
A．	suddenly they became older than I was
B．	suddenly I knew that they was neither bigger nor older than I was
C．	suddenly I realized that I made mistake
D．	suddenly I found myself no longer a kid

(4)

Which of the following best expresses the author’s thinking?
[　　]
A．	One day is worth two tomorrow
B．	To save time is to length life
C．	When an opportunity is lost, it never comes back to you
D．	Time and tide wait for no man

查看答案和解析>>

科目：高中英语 来源：101网校同步练习　高二英语　人民教育出版社(新课标A　2002-3年初审通过) 人教版 题型：050

阅读理解：

　　It was at least two months before Christmas when nine-year-old Almie Rose told her father and me that she wanted a new bicycle．As Christmas drew near, her desire for a bicycle seemed to fade, or so we thought．We bought the latest rages．Baby-Sitter’s Club dolls, and a doll house．Then, much to our surprise, on December 23^rd, she said that she “really wanted a bike more than anything else．”

　　It was just too late, what will all the details of preparing Christmas dinner and buying last-minute gifts, to take the time to select the “right bike” for our little girl．So here we were－Christmas Eve around 9∶00 p. m., with Almie and her six-year-old brother, Dylan, nested snug in their beds．Now we could only think of the bicycle and the disappointment of our child．“What if the bicycle out of clay(a kind of earth)and write a note that she could trade the clay model in for a real bike?” her dad asked．“This is an expensive item and she is ‘such a big girl,’ and it would be much better for her to pick it out．”So he spent the next four hours painstakingly working with clay to make a tiny bike．

　　On Christmas morning, we were excited for Almie to open the little heart-shaped package with the beautiful red and white clay bike and the note．Finally, she opened it and read the note aloud．“Does this mean that I trade in this bike that Daddy made me for a real one?”Beaming, I said,“Yes．”Almie had tears in her eyes when she replied,“I could never trade in this beautiful bicycle that Daddy made me．I’d rather keep this than get a real bike．”At that moment, we would have moved heaven and earth to buy every bicycle on the planet!

(1)

Which is the right time order of the following events? a．The girl asked for a new bike b．The girl opened the little heart-shaped package c．The parents bought the girl a modern and popular doll． d．The father made the girl a bike with clay． e．The girl would rather keep the clay bike than get a real one．
[　　]
A．	b, c, e ,d
B．	a, c, d, b, e
C．	a, c, b, d, e
D．	a, b, d, c, e

(2)

Which of the following statements is TRUE according to the passage?
[　　]
A．	The parents wanted the girl to have the clay bike forever．
B．	Tears were in the girl’s eyes because she didn’t like the present at all．
C．	The girl never lost her desire for a bike．
D．	The parents paid little attention to the daughter’s desire for a bike．

(3)

Why did Dad make the clay bicycle?
[　　]
A．	Because he wanted to buy a real one, but he had no money．
B．	Because he didn’t want to disappoint his daughter．
C．	Because he thought his daughter would like it．
D．	Because he wanted to give his daughter a surprise．

(4)

What can be inferred from the last sentence of the text?
[　　]
A．	The parents were happy and encouraged．
B．	The parents felt comfortable and relaxed．
C．	The parents were moved and felt proud of the girl．
D．	The parents felt disappointed and sorry for the girl．

查看答案和解析>>

同步练习册答案

练习册

高中

初中

小学