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Are you ready to do your bit to stop global warming? Do you want to let the world know that you believe it is not doing nearly enough to fight climate change?

On Saturday, March 29, you will have a chance to communicate your concerns—to tell Ottawa and the entire world that you are devoted to doing your part.

You can do it by turning off your lights during Earth Hour, from 8 p.m. to 9 p.m. Started last year by the World Wildlife Fund in Sydney, Australia, Earth Hour this year is going international, with 17 cities signed up so far, including Toronto. Others include Chicago, Manila, Tel Aviv, Copenhagen, Melbourne, and Christchurch, New Zealand.

The challenge for us Torontonians will be to show we are as devoted to fighting global warming as Sydneysiders were last year, when more than 2.2 million of them participated and slashed the city's power use by 10 per cent for the planned hour.

Of course, one hour of darkness isn’t going to stop global warming. But the thinking behind Earth Hour is that it gets people personally involved. Besides giving people a chance to register their concerns over climate change, the goal is to get them to start changing their wasteful habits. And we all have them, including some we aren't even aware of.

Did you know, for example, that you are still drawing power if you leave your cellphone charger plugged in after charging your phone? The same is true for other electronic devices that you think you've turned off.

If you want to make a difference, sign up today at http://www.wwf.ca/EarthHour and make a pledge (宣誓) to turn off your lights when Earth Hour arrives on March 29. Persuade your friends, co-workers and your employer or employees to do their part.

But don't wait for this symbolic gesture to raise awareness that we all have to be part of the

  solution. Start today to think about changes that can be made in your home and your workplace that will cut down on waste and greenhouse gas emissions (排放).

63. The passage mainly calls on people of _____ to join in the March 29th activity.

    A. Sydney B. Toronto C. the world D. the 17 cities 

64. The Earth Hour movement mainly aims to get people to _______ to save our earth.

    A. sense the danger B. make a pledge

C. perform their duties  D. show their value   

65. Which is implied in the passage that should not happen in our daily life?

     

                 

66. The best title for the passage is _____.

    A. A Chance to Help Save the Earth B. A Chance to Help Prevent Pollution

    C. An Hour to Fight Against Bad Habits D. An Hour to Keep Climate Unchanged

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  Forget the meaningless used words and empty promises.From the time marketing began, there has never been a shortage of self-appointed experts who claim to have identified the words that will unlock your customers’ wallets.In the Internet age their advice is even easier to get.They promise that words such as “you,” “guarantee,” “easy,” “limited-time,” and the old standby, “free,” will produce surefire results.If only it were that simple.

  As a smart business person, you probably know that there are no such things as magic words.But there’s something else you should know:Not only do magic advertising words not exist, several of them actually work against you.And chances are, you’re using at least one of them in your advertising now.

  Here are the advertising words you should never use:

  Quality

  This may be the most overused word in advertising, which is the primary reason why you should stay away from it.What exactly does “quality” mean?In a Lexus, it may mean hand-crafted finishes, supple seats, or a smooth ride.In a Hyundai, it’s more about the extended warranty than anything.

  The point is this:every product worth buying is a quality product.It may be high-priced quality or it may be low-priced quality, but it’s quality either way.That means every company believes it can use the word “quality” in its advertising.Too many have, and as a result, now it has become just seven empty letters.

  Value

  Like quality, value has been ruined by overuse.Go back to the Lexus and the Hyundai examples-which car is the better value?It depends on the buyer, on the purchase occasion, and on what features and benefits value is being judged.Both vehicles are good values depending on the purchase context.

  Or take another industry, retail:Wal-Mart provides good value, but so does Tiffany.Value, like quality, is in the eye of the beholder, and every product or service has its own value equation.Saying “we provide the best value” is, therefore, virtually meaningless.

(1)

What does the underlined word “surefire” in the first paragraph mean?

[  ]

A.

certain

B.

successful

C.

unexpected

D.

unbelievable

(2)

If you are a smart business person, ________.

[  ]

A.

you should learn how to show promises

B.

you should ask self-appointed experts for advice

C.

you should follow the advice from the internet

D.

you should forget some ‘magic’ words

(3)

According to the writer, quality cannot be used for a primary reason that ________.

[  ]

A.

no one knows what quality exactly means

B.

every product is a high quality product

C.

it is meaningless and overused

D.

it has become seven letters and it is unacceptable

(4)

From reading the whole passage we know the writer thinks ________.

[  ]

A.

quality and value are very important to products

B.

no one can exactly judge which product has the better value

C.

every product that is worth buying is high-priced quality

D.

with the development of ads, we need more experts in advertising

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  1. 1.
    1. A.
      inform
    2. B.
      regard
    3. C.
      treat
    4. D.
      advise
  2. 2.
    1. A.
      situation
    2. B.
      state
    3. C.
      occasion
    4. D.
      surrounding
  3. 3.
    1. A.
      In a word
    2. B.
      On the contrary
    3. C.
      In a nutshell
    4. D.
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  4. 4.
    1. A.
      consideration
    2. B.
      connection
    3. C.
      attraction
    4. D.
      communication
  5. 5.
    1. A.
      distance
    2. B.
      destination
    3. C.
      position
    4. D.
      ambition
  6. 6.
    1. A.
      promise
    2. B.
      action
    3. C.
      belief
    4. D.
      words
  7. 7.
    1. A.
      in turn
    2. B.
      at times
    3. C.
      in return
    4. D.
      at no times
  8. 8.
    1. A.
      with
    2. B.
      without
    3. C.
      despite
    4. D.
      beyond
  9. 9.
    1. A.
      Trust
    2. B.
      Honesty
    3. C.
      Kindness
    4. D.
      Humor
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      keep
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      unite
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      share
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      realize
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      take up
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      protect
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      everything
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      frequently
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      seldom
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      usually
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      all the time
    2. B.
      any time
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      each time
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      by the time
  16. 16.
    1. A.
      where
    2. B.
      who
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      how
    4. D.
      what
  17. 17.
    1. A.
      dream
    2. B.
      future
    3. C.
      success
    4. D.
      aim
  18. 18.
    1. A.
      live through
    2. B.
      put through
    3. C.
      break through
    4. D.
      look through
  19. 19.
    1. A.
      possible
    2. B.
      likely
    3. C.
      probable
    4. D.
      impossible
  20. 20.
    1. A.
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What is true friendship? True friendship doesn’t mean that when you need your friends’ help, you will  36  them to dinner, and you will put your friends in a difficult  37  when you have to protect yourself.  38  true friendship is understanding of the souls and the  39  of the hearts. True friends are connected in hearts every minute whatever the  40  is.
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【小题1】
A.informB.regardC.treatD.advise
【小题2】
A.situationB.stateC.occasionD.surrounding
【小题3】
A.In a wordB.On the contraryC.In a nutshellD.On average
【小题4】
A.considerationB.connectionC.attractionD.communication
【小题5】
A.distanceB.destinationC.positionD.ambition
【小题6】
A.promiseB.actionC.beliefD.words
【小题7】
A.in turnB.at timesC.in returnD.at no times
【小题8】
A.withB.withoutC.despiteD.beyond
【小题9】
A.TrustB.HonestyC.KindnessD.Humor
【小题10】
A.keepB.uniteC.shareD.realize
【小题11】
A.take upB.end upC.come upD.bring up
【小题12】
A.keepB.preventC.protectD.remain
【小题13】
A.somethingB.nothingC.anythingD.everything
【小题14】
A.frequentlyB.regularlyC.seldomD.usually
【小题15】
A.all the timeB.any timeC.each timeD.by the time
【小题16】
A.whereB.whoC.howD.what
【小题17】
A.dreamB.futureC.successD.aim
【小题18】
A.live throughB.put throughC.break throughD.look through
【小题19】
A.possibleB.likelyC.probableD.impossible
【小题20】
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What is true friendship? True friendship doesn’t mean that when you need your friends’ help, you will  36  them to dinner, and you will put your friends in a difficult  37  when you have to protect yourself.   38  true friendship is understanding of the souls and the  39  of the hearts. True friends are connected in hearts every minute whatever the  40  is.

True friendship involves  41  : doing something for someone else while expecting nothing  42  ; sharing thoughts and feelings  43  fear of judgment or negative criticism.

  44  is essential to true friendship. We need to be able to  45  our deepest secrets with someone, without worrying that those secrets will  46  on the Internet the next day! Failing to  47  those secrets can destroy a friendship in a hurry. True friendship has  48  to do with fame, power, or possessions. True friends  49  contact you at usual time, but come to you  50  you need their help. They care not  51  you are, but who you are. You’re not his stepping-stone to  52  but are his walking stick to  53  difficulties. When you are happy, you are  54  to forget him, but when you are in trouble, he is the first one you will  55  for help.

1. A. inform         B. regard           C. treat            D. advise

2.A. situation        B. state            C. occasion        D. surrounding

3.A. In a word       B. On the contrary   C. In a nutshell     D. On average

4.A. consideration    B. connection       C. attraction       D. communication

5.A. distance        B. destination       C. position         D. ambition

6.A. promise        B. action           C. belief           D. words

7. A. in turn         B. at times          C. in return        D. at no times

8.A. with           B. without          C. despite         D. beyond

9.A. Trust          B. Honesty          C. Kindness       D. Humor

10.A. keep          B. unite             C. share          D. realize

11.A. take up        B. end up           C. come up        D. bring up

12.A. keep          B. prevent           C. protect         D. remain

13. A. something      B. nothing          C. anything        D. everything

14. A. frequently      B. regularly         C. seldom         D. usually

15.A. all the time     B. any time         C. each time        D. by the time

16.A. where         B. who             C. how            D. what

17.A. dream         B. future            C. success         D. aim

18. A. live through    B. put through       C. break through     D. look through

19.A. possible       B. likely            C. probable         D. impossible

20.A. turn to        B. bring in           C. set out          D. look up

 

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