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  In business, there is a speed difference:It’s the difference between how important a firm’s leaders say speed is to their competitive(竞争的)strategy(策略)and how fast the company actually moves.59The difference is omportant regardless of industry and conpany size.57Companies fearful of losing their competitive advantage spend much time and money looking for ways to pick up the speed.

  In our study of 343 businesses, 57the companies that chose to go, go, go to gain an edge ended with lower sales and operating incomes than those that paused at key moments to make sure they were on the right track.What’s more, the firms that “slowed down to speed up “improved their top and bottom lines, averaging 40% higher sales and 52% higher operating income over a three-year period.

  58How did they disobey the laws of business physics, taking more time than competitors yet performing better? They thought differently about what “slower” and “faster” mean.Firms sometimes fail to understand the difference between operation speed(moving quickly)and strategic speed(reducing the time it takes to deliver value).Simply increasing the speed of production, for example, may be one way to try to reduce the speed difference.But that often leads to reduced value over time, in the form of lower-quality products and services.

  In our study, 59higher performing companies with strategic speed always made chages when necessary.They became and discussion.They encouraged new ways of thinking.And they allowed time to look and learn.By contrast(相比而言),performance suffered at firms that moved fast all the time, paid too much attention to improving efficiency, stuck to tested methods, didn’t develop team spirit among their employees, and had little time thinking about changes.

  Strategic speed serves as a kind of leadership.Teams that regularly take time to get things right, rather than plough ahead full bore, are more successful in meeting their business goals.That kind of strategy must come from the top.

(1)

What does the underlined part “gain an edge” in Paragraph 2 mean?

[  ]

A.

Increase the speed.

B.

Get an advantage.

C.

Reach the limit.

D.

Set a goal.

(2)

The underlined part “the laws of business physics”in Paragraph 3 means _________.

[  ]

A.

spending more time and performing worse.

B.

spending more time and performing better

C.

spending less time and performing worse

D.

spending less time and performing better

(3)

What can we learn from the text?

[  ]

A.

How fast a firm moves depends on how big it is.

B.

How competitive a firm is depends on what it produces.

C.

Firms guided by strategic speed take time to make necessary changes.

D.

Firms guided by operational speed take time to develop necessary team spirit.

(4)

Where could be the last title for the text?

[  ]

A.

Improve quality? Serve better.

B.

Deliver value? Plough ahead.

C.

Reduce time? Move faster.

D.

Need speed? Slow down.

答案:1.B;2.D;3.C;4.D;
解析:

(1)

考查推理判断。根据第一段中“Companies fearful or losing their competitive advantage spend much time and money looking for ways to pick up the speed.”和第二段中的“the companies that chose to go, go, go to try to gain an edge ended with lower sales and operating incomes…”可知那些害怕丢掉竞争优势的公司会一味的追求速度。

(2)

考查推理判断。根据第三段中第一句话可知那些“不遵循”(disobey)商业法则的公司比竞争者花的时间多(速度慢)却表现得更好,反过来商业法则应该是“花更少的时间(速度快),做得更好”。

(3)

  考查细节理解。根据倒数第二段中的“higher performing companies with strategic speed always made changes when necessary”可知受战略速度指导的公司会实时的对公司的战略做出调整。

  根据第一段中的“The difference is important regardless of industry and company size.”可知公司行动的快慢,竞争力的大小与公司的大小和生产的东西无关,排除A、B项。

(4)

考查主旨大意。本文主要阐述了在商业竞争中并不是速度越快越好,相反那些速度慢的公司会根据情况实时调整战略往往会取的竞争的优势。故D项“我们真的需要速度吗?慢点吧!”符合题意。


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