Instagram is containing so many photos of food—now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.
I always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I'd probably do it too. 'The Picture House' is the world's first pay-by-photo restaurant—you order, click a photo of the food, share on Instagram and eat for free!
The restaurant belongs to frozen food giant (巨人) Birds Eye, who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online. They conducted a survey and found out that more than half of the British population regularly took pictures of their meals. So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in Soho, London for three days in May, and is now moving to other major UK cities. They serve two-course meals that customers don't have to pay for, if they photo and Instagram it.
The restaurant is a part of Birds Eye's 'Food for Life' campaign, a new marketing project that aims at changing the way people look at frozen food. "Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special," said marketing director Margaret Jobling.
The reaction to The Picture House has been great so far. And the pay-by-picture concept has proven to be an effective way. Alternative payment methods are actually gaining popularity among a lot of businesses. Last year, in a cafe in Germany customers pay by how much time they spend there, not by what they eat.
1.Instagram probably is ____.
A. a restaurant free of charge
B. a campaign of "Food for Life"
C. a new marketing project
D. a program used to share photos
2.What's the author's attitude to this new trend?
A. Opposed.
B. Interested.
C. Confused.
D. Unconcerned.
3.'The Picture House' encourages sharing photos of its food to ____.
A. attract more customers
B. raise the price of frozen food
C. create a new social media trend
D. reward the regular customers
4.Which of the following can serve as the best title for the passage?
A. No Need to Pay.
B. The Pop-up Diner.
C. Pay by Picture.
D. Food for Life.
1.D
2.B
3.A
4.C
【解析】
试题分析：本文介绍了英国一家餐厅运用了时下最流行的照片分享软件来招揽客户，只要上传他们餐厅的相片到照片分享软件上，就可以免单，这家餐厅所属的公司通过对人们日常生活的观察，结合自身产业推出的营销策略深受大家喜爱，实践证明这项策略非常成功。
1.慨括归纳题。本文讲的是英国一家餐厅将餐厅经营与时下流行的照片分享软件相结合的事例，从全文大意中可推断出答案是D。
2. always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I'd probably do it too.”中可以看出作者认为有这样的餐厅出现，他也会拍照上传照片的。故选择B。
3. they realized it was a better way to advertise their new dining range.”中可以看出，他想拓宽餐厅的业务范围，吸引更多的顾客。故选择A。
4.英国一家餐厅将餐厅经营与时下流行的照片分享软件相结合的事例，人们只要上传照片就可以获得免单。因此选择C。
考点：社会新闻类阅读
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