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假期作业暑假成长乐园新疆青少年出版社系列答案科目：高中英语 来源：2013届江西南昌10所省重点中学高三第二次模拟突破冲刺（七）英语试卷（带解析） 题型：阅读理解
It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
【小题1】Who is to blame for the tragedy of Changchun infant according to the passage?
| A．The baby’s father | B．Buick and Hyundai dealership |
| C．Weibo | D．Not clear |
| A．The missing infant was found alive in the stolen car. |
| B．Micro blog marketing of tragic infant death fuels firestorm of criticism. |
| C．People can’t see the two posts any more because they were deleted. |
| D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car. |
| A．Immoral | B．Important | C．Distinguished | D．Considerable |
| A．Hyundai dealership didn’t make an apology on Weibo |
| B．Buick dealership expressed its deeply sympathy and condolences |
| C．Hyundai’s post was made after people knew the infant had died |
| D．Buick’s car was more advanced on its GPS system |
| A．not to sink below the moral bottom line |
| B．not to sympathize our fellow man |
| C．to think twice before making decision |
| D．to magnify the mistakes people make |
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科目：高中英语 来源：2015届安徽淮北师大附属实验中学高二上期中考试英语试卷（解析版） 题型：阅读理解
It’s you and I who are to blame for the state of the earth. No question about it. It’s our life-style that is threatening life on Earth, so we must make the changes. The good news is that many of those changes are really quite simple, even enjoyable, but for every careful step we take as individuals, we must press government and industry to take a big step on our benefit. And we must start now. Tomorrow’s too late.
My aim this year is to persuade as many of my friends and colleagues as possible to choose the train, and leave their cars behind too. My gardens have been pesticide(杀虫剂)–free zones for years and I enjoy seeing more wildlife on my doorstep as a result; I’ve tried to reduce my contribution to water pollution too, by using environment-friendly, phosphate(磷)–free washing powder , and by no longer thinking of the toilet as a suitable waste-disposal(处理) point .
I ran after a young lady through town recently to give her back the piece of paper she had carelessly thrown away. She disappeared into a shop, and when I followed her inside and made my presentation, she was doubly embarrassed--she worked there, and the boss gave her a ticking–off too. I’ve started asking fellow drivers at gas stations why they aren’t using unleaded (无铅的) petrol . These are small things, but we have to start somewhere, and every little does help.
1.We can learn from the first paragraph that____________.
A．you and I are responsible for looking after the environment
B．the government and industry are responsible for looking after the environment
C．the government is responsible for looking after the environment
D．both A and B
2.To help the environment, the author is trying to do everything mentioned below EXCEPT_________.
A．taking the train instead of a car
B．avoiding the use of pesticides
C．throwing away the old cars
D．running after those who throw articles carelessly
3.The author ran after a woman through town because he wanted__________.
A．to find out where she worked
B．to give her back the piece of paper she had lost
C．to ask her to pay him for picking up the piece of paper.
D．to tell her not to throw away pieces of paper carelessly
4.The purpose of this passage is to__________.
A．persuade his friends to take the train
B．try to advise us all to protect our environment
C．make clear who is responsible for the environment
D．inform us of the good news
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科目：高中英语 来源：2015届安微省池州市高二上学期期中考试英语试卷（解析版） 题型：阅读理解
Two traveling angels (天使) stopped to spend the night in the home of a wealthy family. The family was rude and refused to let the angels stay in the guest room. Instead the angels were given a space in the cold basement. As they made their bed on the hard floor，the older angel saw a hole in the wall and repaired it. When the younger angel asked why, the older angel replied: “Things aren’t always what they seem.”
The next night the pair came to rest at the house of a very poor, but very hospitable(好客的)farmer and his wife. After sharing what little food they had，the couple let the angels sleep in their bed where they could have a good night’s rest. When the sun came up the next morning，the angels found the farmer and his wife in tears. Their only cow, whose milk had been their only income, lay dead in the field.
The younger angel was very angry and asked the older angel, “How could this happen?” “Why did you not watch out for the cow? The first man had everything, yet you watched over his house,” she accused. “The second family had little but was willing to share everything, and you did not help.”
“Things aren’t always what they seem,” the older angel replied. “When we stayed in the basement，I noticed there was gold stored in that hole in the wall. Since the owner was so greedy and unwilling to share his good fortune，I asked God if I could seal(封口) the wall so he wouldn’t find it. Then last night as we slept in the farmer’s bed，the angel of death(死神) came for his wife. I asked God if the angel could take the cow instead. Things aren’t always what they seem.”
1.The underlined part “the pair” in the second paragraph two refers to .
A. the poor couple B. the rich couple C. the angels D. the guests
2.The younger angel was very angry because .
A. the older angel killed the farmer’s cow
B. the older angel treated the two families unfairly
C. the wealthy man gave them a bad place to live
D. the angel of death took the cow away
3.Why did the older angel let the farmer’s cow die?
A. Because God wanted the older angel to take the cow.
B. Because she wanted to teach the younger angel a lesson.
C. Because she was sympathetic to the rich.
D. Because she wanted to save the farmer’s wife.
4.The story tries to tell the reader that .
A. sometimes things are not what they seem
B. angels are always ready to help the poor
C. angels are always ready to help the rich
D. the young should always learn from the old
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科目：高中英语 来源：2013-2014学年福建省福州市八县高三上学期期末考试英语试卷（解析版） 题型：单项填空
The government will begin a series of_____ to help the public fully understand the new educational system．
A．applications B．Presentations
C．traditions D．administrations
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科目：高中英语 来源：2013-2014学年天津市高三第三次月考英语试卷（解析版） 题型：阅读理解
Ask someone what they have done to help the environment recently and they will almost certainly mention recycling. Recycling in the home is very important of course. However, being forced to recycle often means we already have more material than we need. We are dealing with the results of that over-consumption in the greenest way possible, but it would be far better if we did not need to bring so much material home in the first place.
The total amount of packaging increased by 12% between 1999 and 2005. It now makes up a third of a typical household’s waste in the UK. In many supermarkets nowadays food items are packaged twice with plastic and cardboard.
Too much packaging is doing serious damage to the environment. The UK, for example, is running out of it for carrying this unnecessary waste. If such packaging is burnt, it gives off greenhouse gases which go on to cause the greenhouse effect. Recycling helps, but the process itself uses energy. The solution is not to produce such items in the first place. Food waste is a serious problem, too. Too many supermarkets encourage customers to buy more than they need. However, a few of them are coming round to the idea that this cannot continue, encouraging customers to reuse their plastic bags, for example.
But this is not just about supermarkets. It is about all of us. We have learned to associate packaging with quality. We have learned to think that something unpackaged is of poor quality. This is especially true of food. But it also applies to a wide range of consumer products, which often have far more packaging than necessary.
There are signs of hope. As more of us recycle, we are beginning to realise just how much unnecessary material are collecting. We need to face the wastefulness of our consumer culture, but we have a mountain to climb.
1.What does the underlined phrase “over-consumption” refer to?
A. Using too much packaging. B. Recycling too many wastes.
C. Making more products than necessary. D. Having more material than is needed.
2.The author uses figures in Paragraph 2 to show _______.
A. the tendency of cutting household waste B. the fact of packaging overuse
C. the rapid growth of super markets D. the increase of packaging recycling
3.According to the text, recycling ______.
A. helps control the greenhouse effect B. means burning packaging for energy
C. is the solution to gas shortage D. leads to a waste of land
4.What can be inferred from Paragraph 4?
A. Unpackaged products are of bad quality. B. Supermarkets care more about packaging.
C. It is improper to judge quality by packaging. D. Other products are better packaged than food.
5.What can we learn from the last paragraph?
A. Fighting wastefulness is difficult. B. Needless material is mostly recycled.
C. People like collecting recyclable waste. D. The author is proud of their consumer culture.
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