Question

Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.

Advertising is now a scientific business. Once managers would say jokingly,“I know thathalf of what I spend on advertising is wasted, but I don’t know which half.”Now, all parts of an advertising program are properly measured and researched.

What makes a good advertisement? There have been major changes in advertising in the pastsixty years. People read advertisements partly for information and partly for pleasure. Today’s advertisements often start with a question, or a puzzle, with the purpose of attracting the reader’s attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name ofthe product.

1.The purpose of advertising is ________.

A. to increase products sales

B. to make a product much better

C. to spend more money

D. to reduce the production

2.Which of the following can be used in place of the underlined phrase“ hand in hand”?

A. Here and there. B. Again and again.

C. As usual. D. At the same time.

3.What is meant by what managers said in the second paragraph?

A. All the money on advertising was wasted.

B. Not all the advertisements were well designed.

C. All the managers knew about advertising then.

D. Managers spent no money on advertising.

4. What does the writer think of advertising?

A. Useless B. Unnecessary.

C. Important. D. Wasteful.

Answer 1

1.A

2.D

3.B

4.C

【解析】

试题分析：本文讲述广告的重要性以及一个好广告的构成要素。

1. is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales.为什么广告如此受欢迎，它是浪费钱吗？已经证明了重复广告会增加销售量故选A

2.

3. know that half of what I spend on advertising is wasted, but I don’t know which half我知道华仔广告上的一半是被浪费了，但我不只是哪一半，可知经理的意思是并不是所有广告都被很好设计，故选B

4. is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales.为什么广告如此受欢迎，它是浪费钱吗？已经证明了重复广告会增加销售量，可知作者认为广告对于商品销售是很重要的，故选C

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