14.Instagram is a fast,beautiful and fun way to share your life with friends and family.Take a picture or video,choose a filter to transform its look and feel,and then post to Instagram-it's that easy.You can even share to FaceBook,Twitter and more.It's a new way to see the world.So many photos of food are contained on Instagram-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.
I always thought people's taking pictures of their food was kind of silly,but at this new pop-up restaurant in the UK,I'd probably do it too."The Picture House"is the world's first pay-by-photo restaurant.You order,click a photo of the food,share on Instagram and eat for free!
The restaurant belongs to frozen food giant Birds Eye,who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online.They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in SOHO,London for three days in May,and is now moving to other major UK cities.They serve two-course meals that customers don't have to pay for,if they photo and Instagram it.
The restaurant is a part of Birds Eye's"Food for Life"campaign,a new marketing project that aims at changing the way people look at frozen food."Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special,"said marketing director Margaret Jobling.
The reaction to the Picture House has been great so far.And the pay-by-picture concept has proven to be an effective way.Alternative payment methods are actually gaining popularity among a lot of businesses.Last year in a cafe in Germany customers pay by how much time they spend there,not by what they eat.
28.From the description in the passage we can see Instagram isD.
A.a restaurant in which meals are free
B.a new marketing strategy of a restaurant
C.the name of a company to collect food pictures
D.an application software to share photos or videos
29.What the Picture House does is actuallyA.
A.an ad to expand its popularity
B.a reward to its regular customers
C.an effort to raise the price of their frozen food
D.a method trying to change British people's type of dining
30.What can be inferred from the passage?D
A.The pay-by-picture concept has received a great reaction.
B.Meals are free if you send your pictures to the Picture House.
C.The pop-up diner was open in SOHO,London for three days in May.
D.Taking and sharing photos of their meals has become a new trend in Britain.
31.Which of the following can be the best title for the passage?A
A.Pay by Picture.
B.The Picture House.
C.No Picture,No Meal.
D.New Dining Style.
分析 本文是一篇说明文,主要介绍了英国一家餐厅运用了时下最流行的照片分享软件来招揽顾客,顾客只要上传餐厅食物的照片到软件上,就可以免单,这家餐厅所属的公司通过对人们日常生活的观察,结合自身产业推出的营销策略深受大家喜爱,实践证明这个策略非常成功
解答 28.D 主旨大意题.纵观全文Instagram is a fast,beautiful and fun way to share your life with friends and family.可知,本文讲的是英国一家餐厅将餐厅经营与时下流行的照片分享软件相结合的事例,主要讲述了 Instagram 是一款非常受欢迎的软件,结合选项,故选D.
29.A 细节题.根据文章内容"They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range"可知,他们意识到想要拓宽餐厅的业务范围,吸引更多的顾客,扩大他们的知名度,就可以用拍照留影的方式,结合选项,故选A.
30.D 细节理解题.根据第二段中的"but at this new pop-up restaurant in the UK,I'd probably do it too"可知,作者认为如果有这样的餐厅出现,他也会拍照上传照片的,说明作者对此是感兴趣的,吃饭拍照已经成为了一种趋势,故选D.
31.A 主旨题.根据本文的主旨大意可知,本文讲的是英国一家餐厅将餐厅经营与时下流行的照片分享软件相结合的事例,人们只要拍照上传餐厅食物就可以获得免单,即全文主要是围绕"Pay by Picture"这一主题展开的,故选A.
点评 本文是新闻报道类阅读理解.做这类题材阅读理解时要求考生对文章通读一遍,做题时结合原文和题目有针对性的找出相关语句进行仔细分析,结合选项选出正确答案.推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案,切忌胡乱猜测,一定要做到有理有据