Question

【题目】 Increasing numbers of airports, especially in Europe, are promoting a “silent airport” idea. It is to reduce noise pollution, such as airport-wide announcements, without sacrificing timely and helpful updates of information.

International airports were once characterized by their high voices, competing gate announcements and so on. This is all changing. Angela Gittens, director general of Airports Council International (ACI), says there is a growing desire among airports and airlines they serve to create a calm, relaxed atmosphere without being disturbed by announcements. “Passengers can relax while they wait for their flight to board in the common airside lounges(休闲区), and food and drink areas,” she says.

In June, Helsinki Airport in Finland—a country where the tourism slogan(口号) is “silence, please”—became the most recent airport to adopt the silent concept. As part of its commitment to quieting things down, announcements for flights are made only in boarding gate areas.

Lost track of time in the shops?

Too bad.

Nobody’s going to call you to your flight, as announcements in all terminals will be made only in exceptional（尤其） emergency circumstances.

Heikki Koski, vice president of Helsinki Airport, says that improved flight information display system and interactive kiosks(交互式自助服务机), together with advances in mobile technology, are changing the way airports communicate with passengers. At Munich airport, InfoGate kiosks allow for video-based face-to-face conversation with a live customer service representative in the traveler’s language of choice. Interactive signs, on the other hand, give directions at the touch of finger. Passengers can tap a “you are here” display to get directions and approximate walking time to their destinations.

Of course, an airport will never be as silent as a temple. There will continue to be a need for airport-wide emergency announcements along with boarding calls. But at silent airports, the latter can be restricted to specific gates, as has adopted in Helsinki.

【1】What is Angela Gittens’ opinion on the silent airport concept?

A. It makes airport noise-free.

B. It is intended for passengers’ benefit.

C. It has changed international airports’ reputation.

D. It has encouraged the catering industry in airports.

【2】What should passengers pay close attention to at Helsinki Airport?

A. Their boarding time.B. Finland’s tourism slogan.

C. The shop’s opening hours.D. The “you are here” display.

【3】Why is Munich Airport mentioned in the text?

A. To show its popularity.B. To introduce Infogate kiosks.

C. To prove Heikki Koski’s words.D. To be compared with Helsinki Airport.

【4】What is the best title for the text?

A. Silence, please. This is an airport.

B. Can airports be as quiet as temples?

C. Silent airports all around the world.

D. Technology helps airports become interactive.

Answer 1

【答案】

【1】B

【2】A

【3】C

【4】A

【解析】

这是一篇说明文。越来越多的机场尤其是在欧洲，在推行一个安静空港理念。文章介绍了赫尔辛基机场的安静空港理念的推行情况。

【1】推理判断题。根据文章中Angela Gittens, director general of Airports Council International , says there is a growing desire among airports and airlines they serve to create a calm, relaxed atmosphere without being disturbed by announcements.可知，安吉拉吉滕斯表示，机场和航空公司越来越希望在不受公告干扰的情况下，营造一种平静、轻松的氛围，她认为这对乘客有好处，故选B。

【2】推理判断题。根据文章中Nobody’s going to call you to your flight, as announcements in all terminals will be made only in exceptional（尤其） emergency circumstances. 没有人会叫你登机，因为只有在非常紧急的情况下，所有航站楼才会发出通知。可知，乘客应该注意他们的登机时间，故选A。

【3】推理判断题。根据文章中Passengers can tap a “you are here” display to get directions and approximate walking times to their destinations.可知，提到Munich Airport是为了证实上文Heikki Koski的话“改进的航班信息显示系统和互动信息亭，加上移动技术的进步，正在改变机场与乘客沟通的方式”，故选C。

【4】主旨大意题。根据文章第一句话Increasing numbers of airports，especially in Europe，are promoting a “silent airport” idea（越来越多的机场尤其是欧洲，在推行一个安静空港理念）引出主题，呼吁机场推行silent airport理念，故选A。

新闻广告类材料是热门考题.其文句简练，信息量大，句式使用简单，表达方式多样，但阅读全文做题目也是也是有规律可循的：

1、品位广告、新闻的标题，预测其内容。阅读广告时，要注意广告中涉及的人物，物品，时间，数字，联系人及方式地址；阅读新闻时，要抓住新闻的特点即何时何处何人发生何事，其经过和结果怎样。

2、要抓住书写广告的文体或图片，注意用大写、下划线等方式加以提示的文字。

3、解题技巧：

①快速浏览广告、新闻，从标题中预测内容及涉及的类别；

②浏览问题，寻找答案，注意地点和时间的多样化造成的误选；

③复读材料，核实答案。