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    2．Micro-blog is no longer simply a platform for self-expression and networking，as it is becoming a battlefield for businesses wanting to promote their products and services．
    Over the last year，micro-blogging has become wildly popular in China，with some 65 million China based micro-blog accounts registered by the end of 2010 and the number is growing by more than 10 million each month，according to Data Center of the China Internet （DCCI）．
    At present，China's largest web portal Sina claims （宣称） to have 5，000 company micro-blog users，including Starbucks，Channel，and IKEA．On the micro-blog pages of the companies，visitors can not only view advertisements，but also see customers'feedback （反馈）．
    E-commerce （电子商务） expert Lu Bowang says micro-blogging has opened a whole new world of marketing．Through micro-blogs，companies can quickly catch the attention of future customers and interact with them on a regular basis so to develop a friendly relationship with customers，Lu said．
    An Internet surfer named Xiaoben posted on his micro-blog page that he enjoyed drinking Puer tea，and within 10 minutes，a micro-blogger who owned an online shop selling Puer tea recommended （推荐） his shop to Xiaoben．"It is a little bit like magic．I just make a wish，and then I get a micro-blog response．"
    However，with more and more people micro-blogging to make money，experts warn that marketing via micro-blog could be a double-edged sword．
    Huang Heshui，professor from Xiamen University says micro-blogging is highly personal and private，and that too many advertisements can anger micro-blog users leading them to dislike certain brands．
    Further，a brand can be as easily damaged as established through micro-blogging，as customers'negative feedback about a certain product or company can be very quickly spread in the micro-blog community，Huang added．
    The micro-blog managers should set up some rules and regulation to control micro-blog marketing，and at the same time，business organizations need to strengthen self-discipline and try to build up an honesty-based business culture，e-commerce expert Lu Bowang suggested．
    25．By the end of August，2011，the number of registered accounts based in China had probably increased toD．
    A.65，000，000　　 　
    B.165，000，000 　
    C.155，000，000　 　
    D.145，000，000
    26．What is the purpose of telling Xiaoben's experience？C
    A．To show how fast he got the idea．
    B．To promote micro-blog based marketing．
    C．To show the win-win situation in micro-blog marketing．
    D．To persuade people to make a wish through micro-blog．
    27．From what Professor Huang says，we can learn thatC．
    A．Advertising information will lead to micro-bloggers'great anger
    B．A brand can be easily damaged because it's founded through micro-blogging
    C．Costomers'reaction is important to company's survival in the micro-blog community
    D．an honesty-based business culture should be built up in the micro-blog community
    28．Which of the following would be the best title for the passage？D
    A．Micro-Blog：A Double-Edged Sword　  
    B．Business Online
    C．An Awful Battlefield　　　　　
    D．Micro-Blog Makes its Way to Business．

    分析 本文属于说明文阅读，作者通过这篇文章主要向我们描述了微博营销以及越来越普遍，它有自己独特的营销方式．

    解答 25．D．推理判断题．根据第二段Over the last year，micro-blogging has become wildly popular in China，with some 65 million China based micro-blog accounts registered by the end of 2010 and the number is growing by more than 10 million each month可知道2011年8月底其注册用户数量在中国有可能增长至145000000；故选D．
    26．C．细节理解题．根据第五段and within 10 minutes，a micro-blogger who owned an online shop selling Puer tea recommended （推荐） his shop to Xiaoben可知讲Xiaoben的经历的目的是展现微博营销的双赢局面；故选C．
    27．C．细节理解题．根据倒数第二段Further，a brand can be as easily damaged as established through micro-blogging，as customers'negative feedback about a certain product or company can be very quickly spread in the micro-blog community可知诚信为本的企业文化应该在微博客社区建立；故选C．
    28．D．推理判断题．根据最后一段and at the same time，business organizations need to strengthen self-discipline and try to build up an honesty-based business culture，e-commerce expert Lu Bowang suggested可知文章最好的标题为微博营销的经营方式，故选D．

    点评 考察学生的细节理解和推理判断能力，做细节理解题时一定要找到文章中的原句，和题干进行比较，再做出正确的选择．在做推理判断题不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．

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