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  “When a customer enters my store, forget me. He is king, ”said John Wanamaker,who in 1876 turned an abandoned railway station in Philadelphia into one of the world's first department stores. This revolutionary concept 1 the face of retailing(零售业)and led to the development of advertising and marketing as we know it today.

  But convincing as that slogan was, 2 the shopper was cheated out of the crown. 3 manufacturing efficiency increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a 4 number of publications. Now media choice has 5 too, and consumers select what they want from a far greater variety of sources-especially with a few clicks of a computer mouse 6 the internet, the consumer is finally seizing power.

  As our survey shows, 7 has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centred”. Now their 8 will be tested as never before. Taking advantage of shoppers' 9 will no longer be possible: people will know-and soon tell others,even those without the internet-that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in 10 standards. Good and honest firms should benefit most.

(1) A.changed
B.maintained
C.restored
D.rescued
(2) A.in time
B.in truth
C.in
case
(3) A.Just as
B.The moment
C.If
D.Although
(4) A.limited
B.minimum
C.sufficient
D.great
(5) A.disappeared
B.existed
C.exploded
D.survived
(6) A.According to
B.Thanks to
C.But for
D.Apart from

(7) A.consumer power

B.product quality

C.purchasing (购买) habit

D.manufacturing (制造) efficiency

(8) A.information
B.investment
C.claims
D.shops
(9) A.generosity
B.knowledge
C.curiosity
D.ignorance
(10) A.raising
B.lowering
C.abandoning
D.carrying

答案:A;B;D;A;C;B;A;C;D;A
解析:

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完形填空 :通读下面的短文, 掌握其大意, 然后在1—25各题所给的四个选项中, 选出   一个最佳答案。  

     When you read a story in English, do you read it for the story or   for the English? This is a 1 that is not so foolish 2 it may seem. For   I 3 that many students of English 4 far more attention to the story   than to the English. They read and 5 and for a long time 6 remember   the story, but do not care to study the 7 of words and 8 in it. For   instance, they care for the memory of 9 the mystery (神秘) in the   story is solved, but do not remember a 10 sentence in the story and   cannot 11 what preposition is used before or after a certain 12 in   the speech of a 13 character.

           

   Of course, it is all right to read and enjoy and 14 a story, and   so 15 as one wants to 16 the story only, one need not bother (费心)   about the language. But the case is quite different with a 17 of   English. I mean a student of English is different from a student of   stories or 18 is called the general reader.

           

   As you may also have 19 from the above, you ought to read very 20.   Not only very carefully but also aloud, and that again and again 21   you know the passage by heart and can 22 it as if it were your own.   Positively (正面) this will teach you many 23 words and phrases;   negatively (负面) it will help you to avoid many errors and faults in   expression. Incidentally I have found from 24 that intelligent   copying is a help to 25 by heart.     

                                                                                                                                                                                                                                                                                                                                                                                               
  

(1) A.      question

  
  

B. fact

  
  

C. thing

  
  

D. story

  
  

[      ]

  
  

(2) A. since

     
  

B. as

  
  

C. when

  
  

D. while

  
  

[      ]

  
  

(3) A.      discover

  
  

B. see

  
  

C. find

  
  

D. feel

  
  

[      ]

  
  

(4) A. give

     
  

B. take

  
  

C. keep

  
  

D. pay

  
  

[      ]

  
  

(5) A. like

     
  

B. admire

  
  

C. think

  
  

D. enjoy

  
  

[      ]

  
  

(6) A.      afterwards

  
  

B. forwards

  
  

C. before

  
  

D. ago

  
  

[      ]

  
  

(7) A. meaning

     
  

B. use

  
  

C. difference

  
  

D. structure

  
  

[      ]

  
  

(8) A. title

     
  

B. paragraphs

  
  

C. phrases

  
  

D. sentences

  
  

[      ]

  
  

(9) A. when

     
  

B. where

  
  

C. why

  
  

D. how

  
  

[      ]

  
  

(10) A. simple

     
  

B. long

  
  

C. single

  
  

D. compound

  
  

[      ]

  
  

(11) A. tell

     
  

B. understand

  
  

C. realize

  
  

D. notice

  
  

[      ]

  
  

(12) A.      sentence

  
  

B. word

  
  

C. noun

  
  

D. adjective

  
  

[      ]

  
  

(13) A.      strange

  
  

B. curious

  
  

C. great

  
  

D. certain

  
  

[      ]

  
  

(14) A.    remember

  
  

B. forget

  
  

C. study

  
  

D. make

  
  

[      ]

  
  

(15) A. short

     
  

B. long

  
  

C. hard

  
  

D. little

  
  

[      ]

  
  

(16) A. read

     
  

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[      ]

  
  

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(20) A.      silently

  
  

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(21) A. till

     
  

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(22) A. keep

     
  

B. read

  
  

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[      ]

  
  

(23) A. useful

     
  

B. important

  
  

C. lively

  
  

D. necessary

  
  

[      ]

  
  

(24) A.    experiment

  
  

B. others

  
  

C. past

  
  

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[      ]

  
  

(25) A.      remembering

  
  

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[  ]      

  

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[  ]      

  

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Dto tell

     
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[  ]      

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[  ]      

  

Alost

     
  

Bloss

     
  

Close

     
  

Dlosed

     
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[  ]      

  

Ato buy

     
  

Bto cost

     
  

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[  ]      

  

Abetween

     
  

Bboth

     
  

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[  ]      

  

Awhere

     
  

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[  ]      

  

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C.visits   

  

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C.car   

  

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[  ]   

  

A.later   

  

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[  ]   

  

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6.   

  

  

  

  

  

[  ]   

  

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[  ]   

  

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C. started                                   D. failed

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C. began                                   D. led

16. A. don’t                                 B. the

C. can                                       D. not

17. A. say                                     B. know

C. guess                                    D. agree

18. A. other                                 B. new

C. best                                    D. their

19.A. always                                  B. still

C. seldom                                  D. enjoying

20. A. discovery                               B. problem

C. wish                                   D. hope

 

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