【题目】We all know the hard work that filmmakers and actors put in to provide us with entertainment, but it seems that even regular moviegoers like us have a big impact on how a movie turns out too. For decades now, film studios have used so-called test screenings (试映) to get feedback from members of the public before a movie comes out.
While test audience members are usually asked to fill in a questionnaire after a screening, telling the film studio what they liked and didn’t like, media giant Disney has come up with a more high-tech solution.
According to a paper published this summer by the company’s researchers, Disney is measuring test audiences’ reactions (反应) by using special cameras placed inside cinemas. Pairing the cameras with custom (定制的) software, the company can track what each audience member is feeling at any point in the movie, from anger to joy. This works by mapping 68 different points on each audience member’s face. The cameras can see in the dark, and the software can figure out a person’s mood based on the slightest of facial expressions.
It is hoped that this new method will allow more detailed feedback from test audiences. Rather than relying on audience members to recall their feelings after the movie’s over, it can accurately read their reactions in real-time.
Test screenings are highly valued in the movie industry, and several well- known movies have been greatly altered following feedback. Viewers of E.T. the Extra-Terrestrial (1982) would have left the cinema feeling a whole lot differently if it weren’t for its test audience’s feedback.
“In one cut of the film that was tested, E.T. died instead of going home in his spaceship. You won’t be surprised to hear that the test audience in question didn’t warm to this ending at all,” wrote media website Den of Geek.
But for those of us who are concerned about privacy, the cameras won’t be installed in public cinemas. After all, unless you’re part of a test audience, being in front of the cam era is best left to the movie stars.
【1】What is the main advantage that the cameras have over questionnaires?
A. They protect the audience’s privacy better.
B. They allow the audience to recall their feelings more easily.
C. They are able to record the audience’s mood accurately on the spot.
D. They can help audience members adjust their mood with custom software.
【2】With the example of E.T. the extra-Terrestrial (1982), the author intends to .
A. show the significance of test screenings
B. emphasize the importance of altering a movie
C. show what kind of endings are better received by viewers
D. explain what kind of feedback could be accepted in test screenings
【3】What does the underlined word “alter” mean?
A. prefer B. change
C. predict D. adopt
【4】What is the author’s attitude towards the cameras Disney researchers are using?
A. Positive B. Indifferent
C. Negative D. Neutral
【答案】
【1】C
【2】A
【3】B
【4】C
【解析】文章讲述了试映在电影界的重要性,试映回馈后影片会发生改变,变得更好。但会触犯公众的隐私。
【1】C
细节推理题。根据第五段Pairing the cameras with custom(定制的) software, the company can track what each audience member is feeling at any point in the movie, from anger to joy.和第六段the software can figure out a person's mood based on the slightest of facial expressions.可知相机相对于调查问卷更能准确地跟踪观众的感觉,通过面部表情理解人的情绪。故选C.
【2】A
推理判断题。根据例子前一段Test screenings are highly valued in the movie industry, and several well- known movies have been greatly altered following feedback.和Viewers of E.T. the Extra-Terrestrial(1982) would have left the cinema feeling a whole lot differently if it weren't for its test audience's feedback.可知试映在电影界的重要性,许多著名影片在试映回馈后就发生了改变,Viewers of E.T.就是很典型的例子,故选A.
【3】B
猜测词义题。此处指试映在电影界的重要性,许多著名影片在试映回馈后就发生了改变。"alter"指改变,与change同义,故选B.
【4】C
推理判断题。根据最后两段But for those of us who are concerned about privacy, the cameras won't be installed in public cinemas. After all, unless you're part of a test audience, being in front of the camera is best left to the movie stars.可知作者认为作为关心隐私的人们,在公共电影院使用这种相机不恰当。可见作者是持否定态度。故选C.
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