The Winter Olympics proved no match for television's gold-medal winner, "American Idol". Fox's unbelievable successful contest crashed the Olympics in head-to-head competition on Tuesday night, 27 million viewers to 16.1 million, according to Nielsen Media Research.
The Olympics recovered a bit after "Idol" went off the air, but its overall audience of 18.6 million was the least-watched winter Olympics telecast since Nagano's closing ceremonies in 1998, Nielsen said.
Since its opening on Friday, the Turin games have been running well below the 2002 Salt Lake City games in viewership interest. Much of that was expected, but Tuesday's rating was the first alarming sign for NBC that increased TV competition has taken a toll.
"The competition from 'Idol' is heavier than the Olympics has ever seen," said NBC Sports spokeswoman Alana Russo.
It doesn't figure to get any easier, with "Idol" and ABC's "Lost" on the air Wednesday. CBS' "Survivor" and "CSI: Crime Scene Investigation" offer more competition on Thursday.
Even figure skating, the most popular winter Olympics sport for viewers, didn't help much on Tuesday. NBC filled about two-thirds of the hour during which it competed with "American Idol" with tape of the men's figure-skating competition.
Through five nights of Olympics coverage, NBC's average prime time rating is 12.7 ( a rating point represents 1,102, 000 households, or 1 percent of the nation's estimated 110.2 million TV homes). NBC said before the games started that it had promised its advertisers a rating of between 12 and 14. If it slips below that, NBC will have to make it up to advertisers with free commercial time.
" ‘American Idol' is clearly a phenomenon," said Randy Falco, president of the NBC Universal Television Group. "But we expected it and are tracking fight where we planned to be at this point." Between NBC and its networks, about 65 percent of the nation's television homes have tuned in at least some of the games.
1.How many viewers watched the Winter Olympics on Tuesday night?
|
A．110.2 million |
B．12.7 million |
|
C．27million |
D．16.1million |
2.What did NBC do on Tuesday night to attract more viewers?
|
A．To ask the "idol" to go off the air. |
|
B．To play the tapes of men's figure skating. |
|
C．To add "Survivor" to its program. |
|
D．To do more advertising. |
3.If the rating slips below 12, NBC will .
|
A．do more advertising for nothing |
|
B．stop running normally |
|
C．never cover the Olympics |
|
D．pay extra money for advertisers |
4.What does the underlined word "taken a toll" mean?
|
A．paid off. |
B．caused loss. |
C．broken out. |
D．picked up. |
1.D
2.B
3.A
4.B
【解析】
1.细节题。根据第一段第三行head-to-head competition on Tuesday night, 27 million viewers to 16.1 million, according to Nielsen Media Research.可知答案为D。
2.细节题。第六段第2,3行NBC filled about two-thirds of the hour during which it competed with "American Idol" with tape of the men's figure-skating competition.可知B正确。
3.细节题。根据倒数第二段最后两行If it slips below that, NBC will have to make it up to advertisers with free commercial time.可知A正确。
4.猜测词义题。根据上下文可知星期二的收视率给NBC敲响了警钟。越来越多的竞争导致了损失。
科目：高中英语 来源： 题型：阅读理解
Once in a blue moon there is one on New Year's Eve. Revelers ringing in 2010 will be treated to a so-called blue moon. According to popular definition, a blue moon is the second full moon in a month. But don't 1 it to be blue - the name has nothing to 2 the color of our closest celestial（天体） neighbor.
A full moon 3 on December 2. It will appear again on Thursday in time for the New Year's countdown.
"If you're in Times Square, you'll see the 4 moon right above you. It's going to be that brilliant," said Jack Horkheimer, director emeritus of the Miami Space Transit Planetarium and host of a weekly astronomy TV show.
The New Year's Eve blue moon will be 5 in the United States, Canada, Europe, South America and Africa. For partygoers in Australia and Asia, the full moon does not show up 6 New Year's Day, making January a blue moon month for them.
However, the Eastern Hemisphere can celebrate with a partial lunar eclipse（月蚀） on New Year's Eve when 7 of the moon enters the Earth's shadow. The 8 will not be visible in the Americas.
A full moon occurs 9 29.5 days, and most years have 12. 10 , an extra full moon in a month - a blue moon - occurs every 2.5 years. The 11 time there was a lunar double take was in May 2007. New Year's Eve blue moons are rarer, occurring every 19 years. The last time was in 1990; the next one won't 12 again until 2028.
Blue moons have no astronomical 13 , said Greg Laughlin, an astronomer at the University of California, Santa Cruz.
"`Blue moon' is just a 14 in the same sense as a `hunter's moon' or a `harvest moon,'" Laughlin said in an e-mail.
The popular definition of blue moon 15 after a writer for Sky & Telescope magazine in 1946 misunderstood the Maine Farmer's Calendar and marked a blue moon as the second full moon in a month. In fact, the calendar 16 a blue moon as the third full moon in a season with four full moons, not the usual three.
Though Sky & Telescope corrected the 17 decades later, the definition caught on. For purists（语言纯正癖者）, however, this New Year's Eve full moon doesn't even qualify as a 18 moon. It's just the first full moon of the winter season.
In a tongue-in-cheek essay 19 on the magazine's Web site this week, senior contributing editor Kelly Beatty wrote: "If skies are clear when I'm 20 celebrating, I'll take a peek（眯着眼睛看） at that brilliant orb（天体） as it rises over the Boston skyline to see if it's an icy shade of blue. Or maybe I'll just howl."
( ) 1. A. wish B. wait C. hope D. expect
( ) 2. A. deal with B. do with C. develop with D. form into
( ) 3. A. occurred B. came C. ran D. went
( ) 4. A. full B. half C. bright D. part
( ) 5. A. out of sight B. visible C. big D. clear
( ) 6. A. until B. when C. before D. since
( ) 7. A. part B. all C. any D. none
( ) 8. A. moon B. eclipse C. sun D. shadow
( ) 9. A. each B. every C. either D. all
( ) 10. A. On the whole B. Generally speaking C. On average D. In addition
( ) 11. A. last B. next C. other D. another
( ) 12. A. go B. see C. come D. look
( ) 13. A. point B. evident C. theory D. significance
( ) 14. A. name B. object C. phenomenon D. tradition
( ) 15. A. created B. came about C. made D. copied
( ) 16. A. named B. called C. introduced D. defined
( ) 17. A. error B. name C. reality D. number
( ) 18. A. blue B. red C. yellow D. grey
( ) 19. A. published B. posted C. printed D. written
( ) 20. A. in B. out C. away D. on
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The common cold is the world's most widespread illness, which is plagues(疫病) that flesh receives.
The most widespread mistake of all is that colds are caused by cold. They are not. They are caused by viruses(病毒) passing on from person to person. You catch a cold by coming into contact, directly or indirectly, with someone who already has one. If cold causes colds, it would be reasonable to expect the Eskimos to suffer from them forever. But they do not. And in isolated Arctic regions explorers have reported being free from colds until coming into contact again with infected people from the outside world by way of packages and mail dropped from airplanes.?
During the First World War soldiers who spent long periods in the trenches(战壕), cold and wet, showed no increased tendency to catch colds.?
In the Second World War prisoners at the notorious Auschwitz concentration camp(奥斯维辛集中营), naked and starving, were astonished to find that they seldom had colds.?
At the Common Cold Research Unit in England, volunteers took part in Experiments in which they gave themselves to the discomforts of being cold and wet for long stretches of time. After taking hot baths, they put on bathing suits, allowed themselves to be with cold water, and then stood about dripping wet in drafty room. Some wore wet socks all day while others exercised in the rain until close to exhaustion. Not one of the volunteers came down with a cold unless a cold virus was actually dropped in his nose.?
If, then, cold and wet have nothing to do with catching colds, why are they more frequent in the winter? Despite the most pains—taking research, no one has yet found the answer. One explanation offered by scientists is that people tend to stay together indoors more in cold weather than at other times, and this makes it easier for cold viruses to be passed on.?
No one has yet found a cure for the cold. There are drugs and pain suppressors(止痛片) such as aspirin, but all they do is to relieve the symptoms(症状).?
1. The writer offered _______ examples to support his argument.?
A. 4 B. 5 C. 6 D. 3
2. Which of the following does not agree with the chosen passage??
A. The Eskimos do not suffer from colds all the time.?
B. Colds are not caused by cold.?
C. People suffer from colds just because they like to stay indoors.?
D. A person may catch a cold by touching someone who already had one.
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B. they are writing reports in terribly cold weather?
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A. the experiments on the common cold
B. the fallacy about the common cold?
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A．keep herself from the cold B．wait for the boy to come
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B．the girl’s parents divorced because of her
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1.A good title for this story would be __________.
A．The Hinckley Buzzard Festival
B．Buzzard, the Ugliest Bird
C．Why the Buzzard Has a Pink Head
D．The Return of“The Garbage Can"
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A．is ugly B．eats waste and dead animals
C．looks like a garbage can D．collect rubbish on the ground
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A．they spend the winter in the south
B．they come very close to the town
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B．easily see a live buzzard
C．take some pictures with the background of live buzzards
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1.This text is mainly about _____.
A. the discovery of Antarctica
B. how people travel around Antarctica
C. different animals found in Antarctica
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2.We can learn from the text that _____.
A. Antarctica is a place with no animals
B. no people can survive in Antarctica
C. Antarctica is colder than any other continent on Earth
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