16.What do they really mean?Food manufacturers and retailers are letting shoppers down.This is the view of the CWS,which has just brought out a new report.
According to the report,shoppers believe food labels because they think there are strict regulations in place.(36)ESo the food industry can get away with all sorts of tricky strategies to make products look bigger and sound better than they are.
The report has identified the different ways in which shoppers are misled.(37)G Descriptions on packaging are sometimes inaccurate in an attempt to oversell the product.One example given in the report is the phrase"haddock fillets",used for a product that is in fact cut from big blocks of fish rather than individual slices.
(38)AThese include"traditional","wholesome",or"premium".The claim that a brand is"90% fat-free"hides the fact that it contains 10% fat,which above recommended levels.Phrases such as"free from preservatives"make a virtue out of a normal attribute(属性) of food.
Labels have a wide variety of text sizes on them.You sometimes need a magnifying glass to read the small print.(39)DAnother deliberate type of misinformation lies in the image.Many pictures on packets use small plates to make the product look bigger.(40)CHowever,misleading messages on packaging could soon be a thing of the past.The CWS recently produced a code which,if used,would end the current inaccuracies and half-truths.It has called on the government to support it as a way of improving food standards.
A.Meaningless adjectives are often used to give a positive message.
B.The rules are,in reality,very weak at present.
C.Photographs are sometimes retouched(修饰) to achieve the same effect.
D.This result has not pleased the food industry.
E.An officer says the labels will receive very serious consideration.
F.By contrast,the hard sell (强行推销) information is given emphasis.
G.The most common of these is poor labeling.
分析 根据最近的报告,食品制造商和零售商正在让顾客失望,消费者相信食品标签,因为他们认为商标都有严格的规定,然后报告却表明他们正在以不同的方式来舞蹈消费者.
解答 EGADC
36.E 细节题.根据前句购they think there are strict regulations in place可知,物者相信食物标签因为他们认为有严格的规定,但事实上,这些规定现在非常薄弱,故E项符合语境.
37.G 细节题.G后句是讲述报道中列出了购物者被误导的几种方式,其中最普遍的是差的标签,故G项符合语境.
38.A 细节题.由下文给出的多个形容词"traditional","wholesome",or"premium可知,A项"毫无意义的形容词用来传递一种积极的信息"符合语境.
39.D 细节题.D本段内容介绍了商品标签上一些不利于销售的信息,这时你需要放大镜去阅读那些很小的字体,而强行推销的字体就特别显眼,故D项符合语境.
40.C 细节题.C前句内容是关于如何让照片效果更好的方法,包装上的很多图片用小盘子让产品显得很大,图片有时也会被修饰来达到同样的效果,故C项符合语境.
点评 解答此类题目,首先需要通读全文,掌握文章大意;其次分析每一个空格前后的语意和语境,进而根据相关语法填写正确的答案.