Question

Frank Woolworth was born in Rodman, New York., in 1852. His family were very poor farmers, and there was never enough to eat. Frank decided he did not want to be farmer. He took a short business course, and went to work as a salesman in a large city.

Woolworth realized he had a natural skill for showing goods to attract people’s interest, but he soon learned something more important. One day his boss told him to sell some odds and ends (小商品) for as much as he could get. Frank put all these things on one table with a sign which said FIVE CENTS EACH. People fought and pushed to buy the things and the table was soon cleared.

Soon afterwards, Woolworth opened his own store, selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly form the factories. Once, for example, Woolworth went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.

By 1919, Woolworth had over 1000 stores in the US and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always run his business according to strict rules, of which the most important was: “ THE CUSTOMER IS ALWAYS RIGHT.”

1.Frank took a short business course in order to ____________.

A．earn more money for his family

B．learn something from a salesman

C．get away from the farm

D．get enough to eat.

2.Frank sold the odds and ends quickly because _____________.

A．he knew how to get people to buy his goods.

B．he cut down the price by half

C．he had put the goods on a table in a very nice way.

D．the sign he put on the table was well designed.

3.The price of the knives was cut down by half because ______________.

A．the factory workers worked 24 hours a day.

B．knives were ordered in large quantities directly from the factory.

C．the knives were made in Germany, where labor (劳动力) was cheap.

D．the knives were produced in one factory.

4._____________make Woolworth a world-famous man.

A．His business skills and his wealth.

B．The low price of the goods he sold.

C．His trip to Germany and his huge order of knives.

D．His natural skill for showing things.

5.The belief that : “ The customer is always right” suggests that _______________.

A．whenever there is a quarrel between the customer and shop assistant, the customers are always right.

B．If you want to succeed, the rule is the only way.

C．stores must always follow the customer’s orders if they want to make more money.

D．stores should do their best to meet the customer’s needs if they want to be successful.

 

Answer 1

【答案】

1.C

2.A

3.B

4.A

5.D

【解析】

试题分析：本文介绍了世界零售行业的经营大师Frank Woolworth的发展过程，从贫穷的童年到最后举世闻名，主要靠的是他的营销策略。

1.C 细节题。根据第一段Frank decided he did not want to be farmer. He took a short business course, and went to work as a salesman in a large city. 说明他这样做就是为了不做农民，故C正确。

2.A 细节题。根据本段第一行Woolworth realized he had a natural skill for showing goods to attract people’s interest,说明他天生就有这样的能力，故A正确。

3.B 细节题。根据第三段2,3行. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly form the factories.说明如果从工厂直接大量进货，那么就会降低成本和价格。故B正确。

4.A 细节题。根据文章2，3段和He made many millions and his name became famous throughout the world.说明他的经营技巧和财富让和举世闻名，故A正确。

5.D 推理题。根据“ THE CUSTOMER IS ALWAYS RIGHT.”顾客总是对的，说明他们要努力满足顾客的要求。故D正确。

考点：考查人物传记类短文阅读

点评：本文介绍了世界零售行业的经营大师Frank Woolworth的发展过程，文章基本上是考查细节题，对此类题型考生可以首先从问题中找到关键词，然后以此为线索，运用略读及查阅的技巧在文中迅速寻找这一细节，找到后再把这一部分内容仔细阅读一遍，仔细比较所给选项与文中细节的细微区别，在准确理解细节的前提下，最后确定最佳答案。