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Shopping is not as simple as you think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Coloring, for example, varies according to what the producers are trying to sell. Health foods are packages in greens, yellows or browns because we think of these as healthy colors. Ice cream packets are often blue and expensive foods, like chocolates, are gold and silver.
When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging.
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
小题1:Which of the following may trick a shopper into buying a product according to the text?
A.The cost of its package.
B.The price of the product.
C.The color of its package.
D.The brand name of the product.
小题2:The underlined part in paragraph 3 means that the colors ________.
A.attracted the customers strongly
B.had weak effect on the customers
C.tricked the customers into shopping
D.caused the customers to lose interest
小题3:Which of the following would be the best title for this text?
A.Choice of Good Products
B.Disadvantages of Products
C.Effect of Packaging on Shopping
D.Brand Names and Shopping Tricks

小题1:C
小题2:D
小题3:C
文章是关于包装对人们购物的影响。
小题1:推理题。根据第二段内容Coloring, for example, varies according to what the producers are trying to sell.可知颜色也期了很大的作用。
小题2:猜测句意题。根据上下文可知一开始这种pain killer卖的并不好,主要是因为包装的不好。
小题3:主旨大意题。通读全文可知文章是关于包装的影响。
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Make Up Your Mind to Succeed
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科目:高中英语 来源:不详 题型:阅读理解


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C.To clarify a recent blog posting.
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because__________..
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科目:高中英语 来源:不详 题型:阅读理解


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He also said, “ It will be impractical to police the length of girls' skirts. A blanket ban will be easier for staff to put into practice. We did not want to arrive at a situation where we were telling girls their skirts could only be a certain number of centimeters above or below the knee. Pupils', parents' and other teachers' opinions were sought before the uniform rules were changed.,,
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D.the girls wearing short skirts will be at the risk of being laughed at
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C.parents unable to afford the new uniform will gain support
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科目:高中英语 来源:不详 题型:阅读理解

Where have all the boys gone?You may be able to find them in the gym, at work or hanging out, but there’s one important place where boys are under­represented, and the problem seems to be getting worse. These days, at high school graduation ceremonies, there are a lot more girls than boys.
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A.classroomsB.factories
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A.reading is more important than sports
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D.boys lack the gift for reading
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A.often read to their sons when they are young
B.keep an eye on their sons’ studies at school
C.encourage their sons to compete with others
D.prevent their sons from taking part in sports

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