When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects. Whether it is simply a jingle（短歌）,musical note or any other use of sound，music can play a huge role in attracting a customer’s attention or being noticed by your target audience.
Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited(自负的) and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm，it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.
【小题1】What does the passage mainly tell us?
| A．How to use music in advertising. |
| B．Advertising music can help sell products. |
| C．How to get an advertising jingle. |
| D．Advertisements are important in promoting. |
| A．Wonderful sayings. | B．Word and pictures. |
| C．Beautiful voice. | D．Music and tune. |
| A．to collect works from public | B．to invite a famous singer |
| C．to get advice from experts | D．to hire a top songwriter |
| A．It will save much time. | B．You can get the best works. |
| C．It will cost less money. | D．You can sell more products. |
【小题1】B
【小题2】D
【小题3】A
【小题4】B
解析试题分析：本文讲述了音乐在广告中有着非常重要的作用，并告诉我们如何来获得这种和广告顺口溜。
【小题1】主旨题。从第一段When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects.可知，文章主要告诉我们音乐在广告中起到非常重要的作用，故选B
【小题2】细节题。从文章Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.可以知道音乐和旋律能使广告更加有吸引力，故选D
【小题3】细节题。从文章Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you.可知这种特殊的广告顺口溜要从不同背景的人那里得到，故选A
【小题4】推断题。从文章最后一段You simply choose which one you believe is best for the project. 可知，举行一个广告台词顺口溜的全球征集竞赛的优点是你能从中选出最好的一个，故选B
考点：社会现象类说明文
点评：本文文脉清晰，结构很好把握。说明文是历年高考很常见的文体，对于科技类的说明文比较难，而对于说物的文体较容易。本文中，把握好一个中心即作者对如何得到广告中的音乐及顺口溜的作用进行了介绍。同时，此类文章中推断题要理解作者写作的意图，方可作答。
科目：高中英语 来源： 题型：阅读理解
完形填空（共20小题；每小题1.5分，满分30分）
阅读下面短文，从短文后各题所给的四册选项（A、B、C、D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
Most people give little thought to the pens they write with , especially since the printers in modern homes and offices mean that very 36things are handwritten .All too often,people buy a pen based only on 37,and wonder why they are not satisfied 38 ,they begin to use it ,However, buying a pen that you’ll enjoy is not 39 if you keep the following in wond.
First of all, a pen should fit comfortably in your hand and be 40 to use .The thickness of the pen is the most important characteristic(特征)41comfort. Having a small hand and thick fingers, you may 43 a fatter pen .The length of a pen can 44 influence comfort. A pen that is too 45 can easily feel top-heavy and unstable.
Then, the writing point of the pen should 46 the ink to flow evenly(均匀的) while that pen remains in touch with the paper 47 will make it possibly for you to creat a 48 line of writing .The point should also be sensitive enough to 49 ink from running when the pen is lifted.A point that does not block the 50 may leave drops of ink, 51 you pick the pen up and put it down again.
52 ,the pen should make a thick , dark line. Fine-line pens may 53 bad handwriting, but fine, delicate lines do not command 54 next to printed text ,as ,55, a singnature on a printed letter .A broader line, on the other hand ,gives an impression of confidence and authority (权威)。
36.A.many B.few C.pleasant D.important
37.A.looks B.reason C.value D.advantanges
38.A.once B.if C.because D.though
39.A.coveenient B.practocal C.strange D.difficult
40.A.heavy B.easy C. hard D.safe
41.A.taking B.finding C.determining D.seeking
42.A.strong B.weaker C.smaller D.larger
43.A.prefer B.recommend C.prepare D. demand
44.A.hardly B.also C. never D。 still
45.a.thick B.light C. rong D. soft
46.A.change B.allow C. reduce D .press
47. Athey B. one C. this D. some
48. A. from B. rough C. black D. smooth
49. A. prevent B. free C. protect D. remove
50. A. way B. sight C. flow D. stream
51. A. so B. as C. and D. yet
52. A. Meanwhile B. Generally C. Afterwards D. Finally
53. A. show up B. differ from C. break down D. compensate for
54. A. attention B. support C. respect D. admission
55. A. at most B. for example C. in brief D. on purpose
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科目：高中英语 来源：2010年高考英语试题分类汇编——说明文完形填空 题型：完型填空
完形填空（共20小题；每小题1.5分，满分30分）
阅读下面短文，从短文后各题所给的四册选项（A、B、C、D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
Most people give little thought to the pens they write with , especially since the printers in modern homes and offices mean that very 36things are handwritten .All too often,people buy a pen based only on 37,and wonder why they are not satisfied 38 ,they begin to use it ,However, buying a pen that you’ll enjoy is not 39 if you keep the following in wond.
First of all, a pen should fit comfortably in your hand and be 40 to use .The thickness of the pen is the most important characteristic(特征)41comfort. Having a small hand and thick fingers, you may 43 a fatter pen .The length of a pen can 44 influence comfort. A pen that is too 45 can easily feel top-heavy and unstable.
Then, the writing point of the pen should 46 the ink to flow evenly(均匀的) while that pen remains in touch with the paper 47 will make it possibly for you to creat a 48 line of writing .The point should also be sensitive enough to 49 ink from running when the pen is lifted.A point that does not block the 50 may leave drops of ink, 51 you pick the pen up and put it down again.
52 ,the pen should make a thick , dark line. Fine-line pens may 53 bad handwriting, but fine, delicate lines do not command 54 next to printed text ,as ,55, a singnature on a printed letter .A broader line, on the other hand ,gives an impression of confidence and authority (权威)。
36.A.many B.few C.pleasant D.important
37.A.looks B.reason C.value D.advantanges
38.A.once B.if C.because D.though
39.A.coveenient B.practocal C.strange D.difficult
40.A.heavy B.easy C. hard D.safe
41.A.taking B.finding C.determining D.seeking
42.A.strong B.weaker C.smaller D.larger
43.A.prefer B.recommend C.prepare D. demand
44.A.hardly B.also C. never D。 still
45.a.thick B.light C. rong D. soft
46.A.change B.allow C. reduce D .press
47. Athey B. one C. this D. some
48. A. from B. rough C. black D. smooth
49. A. prevent B. free C. protect D. remove
50. A. way B. sight C. flow D. stream
51. A. so B. as C. and D. yet
52. A. Meanwhile B. Generally C. Afterwards D. Finally
53. A. show up B. differ from C. break down D. compensate for
54. A. attention B. support C. respect D. admission
55. A. at most B. for example C. in brief D. on purpose
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科目：高中英语 来源：2011-2012学年江苏省重点中学高二5月质量检测英语试卷（带解析） 题型：阅读理解
阅读下面短文，根据所读内容在表格中的空白处填入恰当的单词。注意：每个空格只填一个单词。
Time, a faithful company of our life, is a universal topic. People are always curious about what it is, how it travels and who it meets.
Stephen Hawking, one of the world’s smartest physicists, once said. “I’m fascinated by time.”
Many of us are, and the popularity of time travel novels, movies and TV series has proved that. After Palace and Startling by Each Step achieved astonishing ratings last year, Palace 2 aired on January 20, attracting time travel fans back to TV.
Woody Allen’s movie Midnight in Paris achieved great success. It was nominated for Best Picture, Directing, Original Screenplay and Art Direction for the 2012 Academy Awards.
Dream of heroism
Time travel TV series and movies connect both today and the past, thus offering room for imagination. Imagination creates a chance for the young to fulfill a dream that is hard to achieve in reality.
Chinese writer Xi Juan is a pioneer of time-travel stories in China. In 1993 she published a love story about a young woman time traveling to ancient times. The leading role’s modern personality and perception of love help her win the heart of a cool, handsome martial art master. Such a plot satisfies female fans’ love fantasy.
Starting from the late 1990s, novels about men traveling back to the past prevailed (盛行), with a Step into the Past as the most popular example. In these stories, the male leading roles accomplish great things with their modern skills and wisdom.
It is usually “a dream of heroism come true”, along with enviable romances.
Eye candy
“I’m hooked by the shows because they are characterized by dramatic and poetic love and have eye-pleasing actors,” Xia Xiaoyan, who works for a foreign-owned enterprise in Shanghai, explained her love for time travel TV series.
Her comment echoes a 2011 survey by Creat Marketing Research Co Ltd in China. When asked about what is so appealing about time travel TV series, 21 percent of respondents answered, “These attractive characters.”
A bigger reason behind the popularity of time travel stories, however, is the relaxation they offer, according to the survey.
Cai Yinong agrees. “Many people are facing tremendous pressure in their fast-paced lives, so this genre is more relaxing than other shows as it provides people with a terrific outlet to escape reality,” Cai told China Daily.
Cultural homesickness
“Which dynasty would you like to live in if you could travel to the past?” asked a survey launched by Shanghai University and Shanghai Social Sciences Association last December.
About 60 percent of the 2,543 respondents chose Tang Dynasty, while Qing Dynasty, and the Spring and Autumn and Warring States periods were the other top two destinations.
The survey results reflects people’s definition of the good days: prosperous economy and culture, steady society, fair and uncorrupted politics, and opening up to the outside world.
As for the movie Midnight in Paris, it features modernity versus cultural homesickness. The New York Times commented, “The past seems so much more vivid, more substantial, than the present. The good old days are so attractive because we were not around, however much we wish we were.”
| Time travel wins fans | |
| Phenomenon | l Stephen Hawking shows great interest in 【小题1】 _. l People prefer 【小题2】____ time travel movies and TV series. l Woody Allen was 【小题3】_______ in his time travel movie. |
| Reasons for its 【小题4】___ | Supporting details |
| Dream of heroism | l Chances are offered for the young to fulfill 【小题5】__________ hard to l achieve in reality. l Xi Juan’s 1993 love story【小题6】_______ a young woman traveling to l ancient times, which satisfies females fans. l From the late 1990s, novels about 【小题7】________ traveling back to l the past became increasingly popular. l The male leading role in A Step Into the Past travels back to the past l to fulfill great things by using his 【小题8】_______ skills and wisdom. |
| Eye candy | Attractive actors and travel stories make viewers under pressure 【小题9】_________. |
| Cultural homesickness | Most respondents chose to live in a certain dynasty for: l Prosperous economy and【小题10】________; l Steady society; l Fair and uncorrupted politics; l Opening up to the outside world. |
查看答案和解析>>
科目：高中英语 来源：2013届江苏省灌南高级中学高三上学期期中考试英语试卷（带解析） 题型：阅读理解
请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入最恰当的单词。
Time, a faithful company of our life, is a universal topic. People are always curious about what it is, how it travels and who it meets.
Stephen Hawking, one of the world’s smartest physicists, once said. “I’m fascinated by time.”
Many of us are, and the popularity of time travel novels, movies and TV series has proved that. After Palace and Startling by Each Step achieved astonishing ratings last year, Palace 2 aired on January 20, attracting time travel fans back to TV.
Woody Allen’s movie Midnight in Paris achieved great success. It was nominated for Best Picture, Directing, Original Screenplay and Art Direction for the 2012 Academy Awards.
Dream of heroism
Time travel TV series and movies connect both today and the past, thus offering room for imagination. Imagination creates a chance for the young to fulfill a dream that is hard to achieve in reality.
Chinese writer Xi Juan is a pioneer of time-travel stories in China. In 1993 she published a love story about a young woman time traveling to ancient times. The leading role’s modern personality and perception of love help her win the heart of a cool, handsome martial art master. Such a plot satisfies female fans’ love fantasy.
Starting from the late 1990s, novels about men traveling back to the past prevailed (盛行), with a Step into the Past as the most popular example. In these stories, the male leading roles accomplish great things with their modern skills and wisdom.
It is usually “a dream of heroism come true”, along with enviable romances.
Eye candy
“I’m hooked by the shows because they are characterized by dramatic and poetic love and have eye-pleasing actors,” Xia Xiaoyan, who works for a foreign-owned enterprise in Shanghai, explained her love for time travel TV series.
Her comment echoes a 2011 survey by Creat Marketing Research Co Ltd in China. When asked about what is so appealing about time travel TV series, 21 percent of respondents answered, “These attractive characters.”
A bigger reason behind the popularity of time travel stories, however, is the relaxation they offer, according to the survey.
Cai Yinong agrees. “Many people are facing tremendous pressure in their fast-paced lives, so this genre is more relaxing than other shows as it provides people with a terrific outlet to escape reality,” Cai told China Daily.
Cultural homesickness
“Which dynasty would you like to live in if you could travel to the past?” asked a survey launched by Shanghai University and Shanghai Social Sciences Association last December.
About 60 percent of the 2,543 respondents chose Tang Dynasty, while Qing Dynasty, and the Spring and Autumn and Warring States periods were the other top two destinations.
The survey results reflects people’s definition of the good days: prosperous economy and culture, steady society, fair and uncorrupted politics, and opening up to the outside world.
As for the movie Midnight in Paris, it features modernity versus cultural homesickness. The New York Times commented, “The past seems so much more vivid, more substantial, than the present. The good old days are so attractive because we were not around, however much we wish we were.”
| Time travel wins fans | |
| Phenomenon | Stephen Hawking shows great interest in【小题1】___________. People prefer 【小题2】__________ time travel movies and TV series. Woody Allen was 【小题3】_________ in his time travel movie. |
| Reasons for its 【小题4】______ | Supporting details |
| Dream of heroism | Chances are offered for the young to fulfill 【小题5】__________ hard to achieve in reality. Xi Juan’s 1993 love story 【小题6】________ a young woman traveling to ancient times, which satisfies females fans. From the late 1990s, novels about 【小题7】________ traveling back to the past became increasingly popular. The male leading role in A Step Into the Past travels back to the past to fulfill great things by using his 【小题8】_______ skills and wisdom. |
| Eye candy | Attractive actors and travel stories make viewers under pressure 【小题9】_________. |
| Cultural homesickness | Most respondents chose to live in a certain dynasty for: Prosperous economy and【小题10】_________; Steady society; Fair and uncorrupted politics Opening up to the outside world. |
查看答案和解析>>
科目：高中英语 来源：2010年普通高等学校招生全国统一考试（安徽卷）英语 题型：完型填空
完形填空（共20小题；每小题1.5分，满分30分）
阅读下面短文，从短文后各题所给的四册选项（A、B、C、D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
Most people give little thought to the pens they write with , especially since the printers in modern homes and offices mean that very 36things are handwritten .All too often,people buy a pen based only on 37,and wonder why they are not satisfied 38 ,they begin to use it ,However, buying a pen that you’ll enjoy is not 39 if you keep the following in wond.
First of all, a pen should fit comfortably in your hand and be 40 to use .The thickness of the pen is the most important characteristic(特征)41comfort. Having a small hand and thick fingers, you may 43 a fatter pen .The length of a pen can 44 influence comfort. A pen that is too 45 can easily feel top-heavy and unstable.
Then, the writing point of the pen should 46 the ink to flow evenly(均匀的) while that pen remains in touch with the paper 47 will make it possibly for you to creat a 48 line of writing .The point should also be sensitive enough to 49 ink from running when the pen is lifted.A point that does not block the 50 may leave drops of ink, 51 you pick the pen up and put it down again.
52 ,the pen should make a thick , dark line. Fine-line pens may 53 bad handwriting, but fine, delicate lines do not command 54 next to printed text ,as ,55, a singnature on a printed letter .A broader line, on the other hand ,gives an impression of confidence and authority (权威)。
36.A.many B.few C.pleasant D.important
37.A.looks B.reason C.value D.advantanges
38.A.once B.if C.because D.though
39.A.coveenient B.practocal C.strange D.difficult
40.A.heavy B.easy C. hard D.safe
41.A.taking B.finding C.determining D.seeking
42.A.strong B.weaker C.smaller D.larger
43.A.prefer B.recommend C.prepare D. demand
44.A.hardly B.also C. never D。 still
45.a.thick B.light C. rong D. soft
46.A.change B.allow C. reduce D .press
47. Athey B. one C. this D. some
48. A. from B. rough C. black D. smooth
49. A. prevent B. free C. protect D. remove
50. A. way B. sight C. flow D. stream
51. A. so B. as C. and D. yet
52. A. Meanwhile B. Generally C. Afterwards D. Finally
53. A. show up B. differ from C. break down D. compensate for
54. A. attention B. support C. respect D. admission
55. A. at most B. for example C. in brief D. on purpose
查看答案和解析>>
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