I was reading these interesting stories behind a group of great logos (标志) in the world. Personally Nike is my favorite one—it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steven Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “ rainbow apple”, a rainbow- colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow- colored apple was replaced by the one- colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three- pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Marcedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie.and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1976.
64. What does the author think of the stories of the great logos?
A. They are boring B. They are out of date.
C. They are attractive D. They are practical
65. What does Nike’s logo stand for?
A. The goddess of victory B. The source of inspiration for soldiers
C. The statue of the Greek goddess D. The wing of the Greek goddess.
66. We can learn that Apple’s present logo is______.
A. the religious story of Adam and Eve B. a bitten apple with only one color
C. Newton’s sitting under an apple tree D. the rainbow- colored bitten apple
67. Which of the following time orders describes the births of the great logos?
A. Mercedes Benz – McDonald’s – Nike – Apple.
B. Nike – McDonald’s – Apple – Mercedes Benz.
C. McDonald’s – Apple – Nike – Mercedes Benz.
D. Nike –Mercedes Benz –McDonald’s – Apple,
中考解读考点精练系列答案科目：高中英语 来源：福建省三明一中2012届高三第二次学段考英语试题 题型：054
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科目：高中英语 来源：2013届江西南昌10所重点中学高三第二次模拟突破冲刺（三）英语试卷（带解析） 题型：阅读理解
If you have ever gone through a toll booth(收费所), you know that your relationship to the person in the booth is not the most intimate you'll ever have. It is one of life's frequent affairs: You hand over some money; you might get change; you drive off.
Late one morning in 1984, headed for lunch in San Francisco, I drove toward a booth. I heard loud music. It sounded like a party. I looked around. No other cars with their windows open. No sound trucks. I looked at the toll booth. Inside it, the man was dancing.
"What are you doing?" I asked.
"I'm having a party," he said.
"What about the rest of the people?" I looked at the other toll booths.
He said, "What do those look like to you?" He pointed down the row of toll booths.
"They look like……toll booths. What do they look like to you?"
He said, "Vertical coffins. At 8:30 every morning, live people get in. Then they die for eight hours. At 4:30, like Lazarus from the dead, they reemerge and go home. For eight hours, brain is on hold, dead on the job. Going through the motions."
I was amazed. This guy had developed a philosophy, a mythology about his job. Sixteen people dead on the job, and the seventeenth, in precisely the same situation, figures out a way to live. I could not help asking the next question: "Why is it different for you? You're having a good time."
He looked at me. "I knew you were going to ask that. I don't understand why anybody would think my job is boring. I have a corner office, glass on all sides. I can see the Golden Gate, San Francisco, and the Berkeley hills. Half the Western world vacations here……and I just stroll in every day and practice dancing."
【小题1】According to the first paragraph, in most cases, how do you describe the relationship between drivers and toll booth?
| A．most intimate | B．very tense | C．pretty ordinary | D．extremely hostile |
| A．The author passed by the toll booth every day. |
| B．The worker enjoyed his work very much. |
| C．Only western people like to spend their holidays in the Berkeley hills. |
| D．The dancing worker was getting badly along with his colleagues. |
| A．go to the worker’s senior to complain about his bad attitude towards job. |
| B．go climbing the Golden Gate and the Berkeley hills to have a vacation. |
| C．learn to take a positive attitude to job and appreciate valuable things in life. |
| D．go back home instead of wasting time traveling to San Francisco. |
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科目：高中英语 来源：2011届浙江省六校高三2月联考英语卷 题型：阅读理解
A few months ago, it wasn't unusual for 47-year-old Carla Toebe to spend 15 hours per day online. She'd wake up early, turn on her laptop and chat on Internet dating sites and instant-messaging programs – leaving her bed for only brief breaks. Her household bills piled up, along with the dishes and dirty laundry, but it took constant complaints from her four daughters before she realized she had a problem.
"I was starting to feel like my whole world was falling apart – kind of slipping into a depression," said Carla. "I knew that if I didn't get off the dating sites, I'd just keep going," detaching (使脱离) herself further from the outside world.
Toebe's conclusion: She felt like she was "addicted" to the Internet. She's not alone.
Concern about excessive Internet use isn't new. As far back as 1995, articles in medical journals and the establishment of a Pennsylvania treatment center for overusers aroused interest in the subject. But as reliance on the Web grows, there are signs that the question is getting more serious attention: Last month, a study published in CNS Spectrums claimed to be the first large-scale look at Internet overuse. The American Psychiatric Association may also consider listing Internet addiction in the next edition. And scores of online discussion boards have popped up, on which people discuss negative experiences tied to too much time on the Web.
The new CNS Spectrums study was based on results of a nationwide telephone survey of more than 2,500 adults. Like the latest survey, this one was conducted by Stanford University researchers. About 6% of respondents reported that "their relationships suffered because of excessive Internet use." About 9% attempted to conceal "nonessential Internet use," and nearly 4% reported feeling " still occupied by the Internet when offline."
"The Internet problem is still in its early stage," said Maressa Orzack, a Harvard University professor. No single online activity is to blame for excessive use, he said. "They're online in chat rooms, checking e-mail, or writing blogs. The problem is not limited to porn (色情) or gambling websites.”
“Excessive Internet use should be defined not by the number of hours spent online but in terms of losses.”said Maressa Orzack. "If it's a loss where you're not getting to work, and family relationships are breaking down as a result, then it's too much."
Since the early 1990s, several clinics have been established in the U. S. to treat heavy Internet users. They include the Center for Internet Addiction Recovery and the Center for Internet Behavior.
The website for Orzack's center lists the following among the psychological symptoms of computer addiction:
● Having a sense of happin
ess or excitement while at the computer.
● Longing for more and more time at the computer.
● Neglect of family and friends.
● Feeling empty, depremssed or irritable when not at the computer.
● Lying to employers and family about activities.
● Inability to stop the activity.
● Problems with school or job.
Physical symptoms listed include dry eyes, backaches, skipping meals, poor personal hygiene (卫生) and sleep disturbances.
“People who struggle with Internet overuse maybe depressed or have other mood disorders.” Orzack said. When she discusses Internet habits with her patients, they often report that being online offers a "sense of belonging, and escape, excitement and fun," she said. “Some people say relief…because they find themselves so relaxed.”
Some parts of the Internet seem to draw people in more than others. Internet gamers spend countless hours competing in games against people from all over the world. One such game, called World of Warcraft, is cited on many sites by posters complaining of a "gaming addiction."
Andrew Heidrich, an education network administrator from Sacramento, plays World of Warcraft for about two to four hours every other night, but that's nothing compared with the 40 to 60 hours a week he spent playing online games when he was in college. He cut back only after a full-scale family intervention (干预), in which relatives told him he'd gained weight.
“There's this whole culture of competition that sucks people in with online gaming, ”said Heidrich, now a father of two. People do it at the expense of everything that was a constant in their lives." Heidrich now visits websites that discuss gaming addiction regularly “to remind myself to keep my love for online games in check”.
Toebe also regularly visits a site where posters discuss Internet overuse. In August, when she first realized she had a problem, she posted a message on a Yahoo Internet addiction group with the subject line:“I have an Internet Addiction.”
“I'm self-employed and need the Internet for my work, but I'm failing to accomplish my work, to take care of my home, to give attention to my children,”she wrote in a message sent to the group. “I have no money or insurance to get professional help; I can't even pay my loan and face losing everything.”
Since then, Toebe said, she has kept her promise to herself to cut back on her Internet use. "I have a boyfriend now, and I'm not interested in online dating," she said by phone last week. "It's a lot better now."
【小题1】 What eventually made Carla Toebe realize she was spending too much time on the Internet?
| A．Her daughter's repeated complaints. |
| B．Tiredness resulting from lack of sleep. |
| C．The poorly managed state of her house. |
| D．The high financial costs adding up. |
| A．A study claimed to be the first large-scale look at Internet overuse. |
| B．The American Psychiatric Association plans to list Internet addiction in its edition. |
| C．There are heated discussions about negative experiences over internet overuse. |
| D．There is a growing concern towards internet addiction. |
| A．it seriously affected family relationships |
| B．one visited porn websites frequently |
| C．too much time was spent in chat rooms |
| D．people got involved in online gambling |
| A．discouraged | B．pressured | C．depressed | D．puzzled |
| A．improve his online gaming skills |
| B．control his desire for online gaming |
| C．show how good he is at online gaming |
| D．exchange online gaming experience |
| A．Humorous | B．Ironic | C．Objective | D．Casual |
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科目：高中英语 来源：2012-2013学年江西南昌10所重点中学高三第二次模拟突破冲刺（三）英语试卷（解析版） 题型：阅读理解
If you have ever gone through a toll booth(收费所), you know that your relationship to the person in the booth is not the most intimate you'll ever have. It is one of life's frequent affairs: You hand over some money; you might get change; you drive off.
Late one morning in 1984, headed for lunch in San Francisco, I drove toward a booth. I heard loud music. It sounded like a party. I looked around. No other cars with their windows open. No sound trucks. I looked at the toll booth. Inside it, the man was dancing.
"What are you doing?" I asked.
"I'm having a party," he said.
"What about the rest of the people?" I looked at the other toll booths.
He said, "What do those look like to you?" He pointed down the row of toll booths.
"They look like……toll booths. What do they look like to you?"
He said, "Vertical coffins. At 8:30 every morning, live people get in. Then they die for eight hours. At 4:30, like Lazarus from the dead, they reemerge and go home. For eight hours, brain is on hold, dead on the job. Going through the motions."
I was amazed. This guy had developed a philosophy, a mythology about his job. Sixteen people dead on the job, and the seventeenth, in precisely the same situation, figures out a way to live. I could not help asking the next question: "Why is it different for you? You're having a good time."
He looked at me. "I knew you were going to ask that. I don't understand why anybody would think my job is boring. I have a corner office, glass on all sides. I can see the Golden Gate, San Francisco, and the Berkeley hills. Half the Western world vacations here……and I just stroll in every day and practice dancing."
1.According to the first paragraph, in most cases, how do you describe the relationship between drivers and toll booth?
A．most intimate B．very tense C．pretty ordinary D．extremely hostile
2.Why did the author go to San Francisco?
A. To attend a party
B. B. To have a meal
C. To dance with the worker in the toll booth
D. To hand in the repair fee of his car
3.The underlined name “Lazarus” mentioned in the eighth paragraph probably refers to a person___________.
A. who was very active in his life
B. B. who was dead and revived from death
C. who was going to San Francisco
D. who liked dancing at work
4.According to the passage, which of the following statements is true?
A．The author passed by the toll booth every day.
B．The worker enjoyed his work very much.
C．Only western people like to spend their holidays in the Berkeley hills.
D．The dancing worker was getting badly along with his colleagues.
5.After hearing what the worker said, the author would probably_________.
A．go to the worker’s senior to complain about his bad attitude towards job.
B．go climbing the Golden Gate and the Berkeley hills to have a vacation.
C．learn to take a positive attitude to job and appreciate valuable things in life.
D．go back home instead of wasting time traveling to San Francisco.
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科目：高中英语 来源： 题型：阅读理解
阅读下面短文，掌握其大意，从每题所给的A、B、C、D四个选项中，选出最佳选项，并在答题卡上将该项涂黑。
When you’re a preteen, a huge problem might be that you just have to have a new rock-rap CD, 36 your parents won’t give you the money for it. I thought life was so 37 when things like this happened—until September 11, 2001.
I was in P.E. when the planes hit the World Trade Center and the Pentagon. As soon as I got home and for weeks after, I saw the disaster 38 on TV. Seeing the innocent people running for their 39 as the debris(瓦砾) started coming down the fire and smoke rose out of the 40 brought tears to my eyes. I couldn’t help imagining what the people on the 41 and in the buildings were thinking and going through, not 42 what was going on. I admired the courage of the firefighters who rushed in and risked their own lives to 43 others. It tore my heart apart to watch the 44 looks on the faces of so many people who didn’t know if their loved ones were dead or alive while 45 in all the debris.
Then it 46 me: All my life I had thought mainly of myself. I had it easy in life and had been taking it all for granted.
A feeling of coldness 47 down my back, and I cried just thinking of the possibility that it could have easily 48 to my family. My mom or dad could have been killed like that, and I would never, ever see them again. I began to evaluate what a real 49 in life was.
This disaster 50 me that awful things can happen to anyone at any time. Now when my mom or dad or sister go somewhere, even if it’s just 51 the store, I try to remember to tell them that I love them because I know there is a 52 that I may never tell them that 53 .
Not getting a new CD is not going to make or 54 my life. I can live with those kinds of problems. But losing someone I love would 55 make my life miserable.
9/11 showed me just what I am.
| 36. A. but | B. so | C. or | D. for |
| 37. A. unbelievable | B. uncomfortable | C. unfair | D. uncertain |
| 38. A. expand | B. occur | C. strike | D. unfold |
| 39. A. lives | B. families | C. houses | D. friends |
| 40. A. curtains | B. buildings | C. gates | D. bedrooms |
| 41. A. seats | B. planes | C. corners | D. streets |
| 42. A. believing | B. thinking | C. knowing | D. caring |
| 43. A. join | B. save | C. meet | D. calm |
| 44. A. puzzled | B. severe | C. dirty | D. desperate |
| 45. A. hidden | B. found | C. placed | D. trapped |
| 46. A. rewarded | B. surprised | C. hit | D. told |
| 47. A. cooled | B. dropped | C. ran | D. passed |
| 48. A. happened | B. compared | C. related | D. turned |
| 49. A. relationship | B. problem | C. need | D. fate |
| 50. A. taught | B. reminded | C. persuaded | D. informed |
| 51. A. on | B. in | C. at | D. to |
| 52. A. story | B. doubt | C. chance | D. plan |
| 53. A. again | B. once | C. enough | D. ever |
| 54. A. end | B. change | C. spare | D. break |
| 55. A. rather | B. truly | C. probably | D. frequently |
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