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    The weather is getting hotter and you’ll be getting thirstier playing basketball or riding home from school. A cold drink may be just the thing. But be careful what you pour down your throat. Something that looks cool may not be good for your health.

    There are plenty of so-called energy drinks on the market. Most of them have an attractive colour and cool name. Their nutrition list also contains various things from vitamins to ginseng. Sounds great!

           But after a careful check you may find that most energy drinks contain high levels of caffeine. These drinks are typically aimed at young people, students, busy people and sports players.

    Makers sometimes say their drinks make you better at sports and can keep you awake. But be careful not to drink too much.

    Caffeine raises your heartbeat. Because of this, the International Olympic Committee has limited their use. The amount of caffeine in most energy drinks is at least as high as in a strong cup of coffee or strong tea.

    Research by Australian scientists has found that many teenagers are affected by caffeine. The results of their survey show that 27 percent of boys aged 8-12 take in more caffeine than their parents.

    There are potential health risks linked to energy drinks. Just one can of energy drink can make you nervous, have difficulty sleeping and can even cause heart attacks.

    58. Generally, people would like to         .

    A. take vitamins   B. eat ginseng            C. have a cold drink           D. have a meal

    59. The International Olympic Committee limit the use of caffeine because         .

    A. it makes you better at sports              B. it can keep you awake

    C. it can make you nervous                    D. it make your heart beat fast

    60. The writer mentions the fact that “27 percent of boys aged 8-12 take in more caffeine than their parents” to show that        .

    A. caffeine has an effect on many teenagers             

    B. parents should take in more caffeine

    C. the caffeine problem is not serious

    D. the grown-ups take less caffeine than children

    CDA

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    科目：高中英语 来源：2011年普通高校招生考试浙江卷英语 题型：050

    阅读理解

    　　In the more and more competitive service industry it is no longer enugh pro? Customer satisfaction．Today, customer：”delight”is what companies are trying to achieve in order to keep and increase market share．

    　　It is accepted in the marketing industry, and confirmed by a number of reserches, that customers receiving good service will promote business by telling up to 12 other people; those treated complaints are handled fairly will stay loyal．

    　　New challenges for customer care have come when people can obtain goods and services through telephone call centers and the Internet．For example, many companies now have to invest(投资)a lot of money in information technology and sta? traming in order to cope with the “phone rage”-caused by delays in answering call, being cut off in mid-conversation or left waiting for long?

    　　“Many people do not like talking to machines,”days Dr, Storey, senior lecturer in Marketing at City University Business School．”Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with then, The aim is to make the customer feel they know you and that you can trust them-the sort of comfortable feelings people have during face-to-face chats with their local branch manager．”

    　　Recommended ways of creating customer delight include：under-promising and over-delivbering(saying that a repair will be carried out within five hours, but getting it done tithin two? replacing a faulty prodect immediately; throwing in a gift voucher(购物礼券)as an unexpected “thank you”

    　　Reg? Customers; and always returning calls, even when they are compants．

    　　Aiming for customer delight is all very well, but if services do not? ach the haigh level promised, disappointment or worse will be the result．This can be eased by offering an apolgy and an explanation of why the wervice did not meet usual standards with empathy(for example,”I know how you must feel”), and possible solutions(replace ment, compensation or whatever fairness suggests best meets the case)．

    　　Airlines face some of the toughtest challenges over customer care, Fierce competition has conviced them at that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays? by weathe, unclaimed luggage and technical?

    　　For British Airways staff, a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times．They are trained to answer quickly,? their name, job title and a “we are here to help”attitude．The company has invested heavily in information technology to make sure that information is available instantly on screen．

    　　British Airways also says its customer care policies are applied within the company and staff are? each other as customers requiring the highest standards of service．

    　　Customer care is obiously here to stay and it would be a foolish company that used slpgznd? as we do as we please”．On the other hand, the more customers are promised, the greater the risk of disappointment．

    (1)

    We can learn from Paragraph 2that ________．

    [　　]

    A．

    complaining customers are hard to satisfy

    B．

    unsatisfied customers receive better service

    C．

    satisfied customers catch more attention

    D．

    well-treated customers promote business

    (2)

    The writer mentions”phone rage”(Paragraph 3)to show that ________．

    [　　]

    A．

    customers often use phones to express their anger

    B．

    people still prefer to buy goods online

    C．

    customer care becomes more demanding

    D．

    customers rely on their phones to obtain services

    (3)

    What does the writer recommend to create customer delight?

    [　　]

    A．

    Calling customers regular

    B．

    Gibing a “thank you “note．

    C．

    Delivering a quicker service．

    D．

    Promising more gifts．

    (4)

    If a manager shoud show his empathy(Paragraph 6), what would be probably say?

    [　　]

    A．

    ”I know how upset you must be．”

    B．

    ”I appreciate your understandig．”

    C．

    ”I'm sorry for the delay．”

    D．

    ”I know it's our fault．”

    (5)

    Customer delight is important for airlines because ________．

    [　　]

    A．

    their telephone style remains unchanged

    B．

    they are more likely to meet with complaints

    C．

    the services cost them a lot of money

    D．

    the policies can be a?

    (6)

    Which of the following is conveyed in this article?

    [　　]

    A．

    Face-to-face service creates comfortable feelings among customers．

    B．

    Companies that promise more will naturally attract more cuatomer．

    C．

    A company should promise less but do more in a competitive market．

    D．

    Customer delingt is more important for air lines then for banks．

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