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    “ONLY A COKE WILL DO”
    “We don’t necessarily believe that new advertising, which might make consumers feel better about the Coke brand or better about the ads themselves, will actually result in consumers consuming more of the product,” Morgan Stanley’s Bill Pecoriello wrote in a research note the day after the investor meeting. But Coke is optimistic it can regain its old magic, and is banking on a new slogan: “Welcome to the Coke side of life.”
    BREAKTHROUGH HIT?
    With PepsiCo about to surpass Coke as the beverage king on Wall Street – Pepsi’s market capitalization has soared in recent years to $97.9 billion, putting it less than a billion dollars behind its rival(对手) – the heat is on Coke. It’s set to launch a new marketing campaign in March, 2006. And having taken a quick look at Coke’s investor presentation on Dec. 7 in New York, my sense is that Coke may be moving in the right direction.
    Given the continued shift by consumers away from soda – Coke’s stronghold – and into alternative beverages like juice, tea and water, Coke badly needs a breakthrough hit. And given that shift away from soda, some analysts wonder whether even the catchiest new ads will be enough to put the fizz back into Coke.
    SAME OLD, UPDATED.
    The new flavors of PowerAde sports drink will probably enable Coke to continue stealing market share from PepsiCo’s Gatorade brand. And Coke is getting a little more creative with packaging, including new, aluminum bottles of Coke that will be sold in nightclubs, and an 8.4-ounce “100 calorie” version of its flagship Coke that will appeal to women who want fewer calories and will like the fact that the small can will fit in their purse. I doubt whether other new products will be successful, including a new coffee-flavored soda called Coke-Cola Blak that I tried. Think carbonated coffee. But I’m not sure if the product, which Coke is pitching as an afternoon pick-me-up for the 35-and-over set, is going to pull people away from their afternoon Frappucino fix. And my opinion is that Vault, an orange-flavored energy drink, will have just as much trouble unseating Mountain Dew among teens as did Coke’s last attempt, a product called Surge.
    If there is one concern I have about the fresh offerings Coke plans to launch this year, it appears that many of them are simply new brands, not new products.
    68.According to the passage, we can know that ____.
    A. Coke mainly depends on new products recently
    B. nowadays Coke is comparatively less popular
    C. PepsiCo has taken the place of Coke
    D. Coke has few new brands
    69.The underlined word “soared” means ____.
    A. achieved     B. dropped     C. increased     D. failed
    70.When the middle-aged people feel tired, what would they prefer to drink in order to continue their work?
    A. Vault.     B. Surge.     C. Coke-Cola Blak     D. Frappucino.
    71.What is the best title of the passage?
    A. Troubles in Coke Company
    B. Varieties of New Products
    C. The Importance of New Advertisements
    D. The Relationship Between Coke and Pepsi

    小题1:B
    小题2:C
    小题3:D
    小题4:A
             
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    第二节：完形填空（共20小题；每小题1．5分，满分30分）
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    科目：高中英语 来源：不详 题型：阅读理解


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    科目：高中英语 来源：不详 题型：阅读理解

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    科目：高中英语 来源：不详 题型：阅读理解


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    科目：高中英语 来源：不详 题型：阅读理解


    “Around 500,000 years ago, at the Peking Man Site at Zhoukoudian in Beijing’s suburban Fangshan district, which is about 50 km from the city of Beijing, there lived early human beings,” says a China history textbook.
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    Rick Potts, a Smithsonian Institution human origins expert who wasn’t involved in the research, raised three possibilities:
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    A. around 500,000 years ago            B. over 200,000 years
    C. about 770,000 years ago             D. about 2 million years ago
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    A. The weather conditions.              B. The continuous existence of any large ice sheets.
    C. The average yearly temperature        D. The long period of snowfall
    74. Which of the following is true of Peking Man?
    A. He is the oldest human being           B. He used fire to keep warm
    C. He wore form-fitting clothes made from fur with simple tools.
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    75. The following are all the possibilities EXCEPT _______ that the Peking Man survived the cold weather.
    A. putting up tents to keep the cold out      B. wearing animal fur
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    科目：高中英语 来源：不详 题型：阅读理解


    One potential prolem with allowances (零用钱) is that children’s reponsible behavior can become about earning the allowance rather than the intrinsic (固有的) value of their family responsibilities. For example, if you pay your children for taking out the trash, they see this chore (家务事) as a job that they should be rewarded for instead of a responsibility they must fulfil as part of the family. But giving children an allowance for weekly chores is not necessarily bad. You are rewarding them for fulfilling their family responsibilities, but it is not for a specific act. Rather, it is an appreciation of their commitment to your family values.You are also conveying another important message that their actions have consequences: if they do good things, good things happen. They also learn a lesson about the market economy, namely, that work is rewarded.
    Allowances can also be used as punishment and to teach children lessons about family values. For example, if your children join a group of kids smashing (炸碎) pumpkins on Halloween, a part of a reasonable punishment might be to require them to pay the families out of their allowances to replace the pumpkins. Thus, your children learn that bad behavior has financial consequences. Also, by relating the punishment to the misdeed, you ensure that your children see the connection and learn the value lesson.
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    64. How many advantages of giving allowances are mentioned in the passage?
    A.    One.          B.Two.      C.Three.        D.Four.
    65. According to the author,_____    .
    A.giving children an allowance for weekly chores will certainly cause problems
    B.it is better to reward children for fulfilling family responsibilities than for a specific act
    C.you can’t give your chidren allowances unless they do good deeds
    D.it is unnecessary for small children to learn about the market economy
    66.The precise allowance amount you should pay your chidren depends on all the following factors EXCEPT  ___ .
    A.    the living standard in your area
    B.     how rich or poor your family is
    C.     how much other children receive
    D.    the actual needs of your chidren
    67. It can be inferred that________.
    A.The author doesn’t want to give any tips on allowance amounts
    B. allowance given to chidren of different ages may vary
    C.children under 5 can’t be given any allowance
    D. allowance amounts grow at the same speed with your chidren

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    科目：高中英语 来源：不详 题型：阅读理解

    Natural ways of keeping time


    In ancient times, people had to use the sun and the moon to tell time. They got up when the sun came up and worked in the fields until the sun went down.
    Man-made things
    The sand clock is made of two glass balls joined by a narrow neck. The top ball was filled with sand. The sand slowly moved through the neck into the bottom ball. People knew how much time had passed when all the sand had fallen to the bottom ball.
    People also made the water clock. They made a small hole near the bottom of a pot. Then they filled the pot with water. Markings inside the pot showed how much time passed as the water dripped (滴) out of the hole.
    Nature’s Clocks in Living Things
    ◆Animals’ Body Clock
    Animals do not need clocks to know time. They have a way of telling time by their bodies. Birds know when to fly to warmer places before winter. Some animals know when to keep more food for the cold winter months. Some fish know when it is time to move up the river and lay eggs.
    ◆Plants have their own clocks
    Plants also have their own clocks to keep time. Plants know when to open flow­ers or when to drop their leaves.
    ◆The Body Clock in Human Beings
    People also have their own body clocks. When we get used to our lives, our body clocks can be very accurate (准确的). It can tell us when it is time to wake up. It can also tell us when to eat or to go to sleep.
    小题1:How could an ancient farmer know when to go back home in the daytime?
    A．By looking at the moon.B．By looking at the stars.
    C．By looking at the sun.D．By feeling whether tired or not.
    小题2: How many kinds of living things with nature’s clocks are mentioned here?
    A．2.B．3.C．5D．6.
    小题3:From the passage, we know what man-made things have in common is that_______.
    A．both of them have a hole.B．both of them are designed with glass balls.
    C．both of them can be used only once.D．both of them tell time in the same way

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    科目：高中英语 来源：不详 题型：阅读理解


    Tears are nature's way of making us feel more comfortable. When our eyes is made uncomfortable by some small pieces of pollution, or when we are cutting onions, or when we are exhausted and “red –eyes” from over work and late hours, tears form in our eyes to clean and re-flesh them.
    Tears are also a sign of strong emotion. We cry when we are sad and we cry when we are happy.
    And tears seem to be uniquely（唯独）human. We know that animals also experience emotion—fear, pleasure, loneliness — but they do not shed （流） tears. From this, we can conclude that tears are closely related to the emotional and biological make up of the human species.
    Biologically speaking, tears are actually drops of saline fluid, which is a little bit salty, produced by a gland（腺）in the body. Because salt is an important component, tears may actually constitute the most conclusive evidence that the human animal is the end product of a long evolutionary process that began in the sea.
    And it is clear that, in addition to（除了） the emotional benefits（好处）, the shedding of tears has a specific biological function as well. Through tears, we can eliminate from our body certain chemicals which build up in response to stress and create a chemical imbalance in the body. Crying actually makes us feel better by correcting that imbalance and making us feel good again. And thus the emotional and the biological functions of tears merge（合并）into one and make us even more "human" than we would otherwise be.
    68．According to the passage, human beings may have originated（起源于）in________.
    A．the sea             B．the salt        C．chemicals      D．animals
    69．Which of the following is NOT a function of tears?
    A．Biological       B．Emotional    C．Political   D．Chemical
    70．According to the article, which of the following is unique to humans?
    A．The feeling of loneliness.         B．The state of feeling good.
    C．The ability to shed tears          D．The feeling of fear
    71．The underlined word “eliminate” probably means_______.
    A．add            B．produce       C．replace        D．remove

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