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  Advertisers tend to think big and perhaps this is why they’re always coming in for criticism(批评).Their critics seem to hate or resent them because they have a gift for self-promotion and because they have so much money to throw around.“It’s unfair,” they say, “that this entirely unproductive industry(if we can call it that)should absorb millions of pounds each year.It only goes to show how much profit the big companies are making.Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…”

  The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products.It is exactly because of the heavy advertising that consumer goods are so cheap.But we get the wrong idea if we think the only purpose of advertising is to sell goods.Another equally important function is to inform.A great deal of the knowledge we have about household goods comes largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about.Supposing you wanted to buy a washing machine, it is more likely that you would obtain details about performance, price, etc., from an advertisement.

  Lots of people pretend that they never read advertisements, but this claim may be seriously doubted.It is hardly possible not to read advertisements these days.And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway regulations while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily amount of great disasters.

  We must not forget, either, that advertising makes a positive contribution to our pockets.Newspapers, commercial radio and television companies could not survive without this source of income.The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers.Just think what a newspaper would cost if we had to pay its full price!

  Another thing we mustn’t forget is the “small ads”, which are actually in every newspaper and magazine.What an extremely useful service they perform for the community! Just about anything can be accomplished through these columns! For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the “hatch, match and dispatch” column but so far the most fascinating section is the personal or “agony” column(读者来信专栏).No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature.It’s the best advertisement for advertising there is!

(1)

What is the main idea of this passage?

[  ]

A.

The costs of advertisement.

B.

Advertisers tend to think big.

C.

The benefits of advertisement.

D.

Advertisements perform a useful service to communities.

(2)

Why do the critics criticize advertisers?

[  ]

A.

Because customers are poor.

B.

Because critics think advertisement is a waste of money.

C.

Because advertisers promote products with too much money.

D.

Because customers are encouraged to buy more than necessary.

(3)

Which of the following is Not true?

[  ]

A.

Advertisement makes our life colorful.

B.

Newspapers are worth more than we pay.

C.

Good quality products don’t need to be advertised.

D.

Advertisement makes contribution to our pockets and we may know everything.

(4)

In what way does the writer try to support his view?

[  ]

A.

Comparison

B.

Description

C.

Narration

D.

Definition

答案:1.D;2.C;3.C;4.A;
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科目:高中英语 来源:英语教研室 题型:050

阅读理解

Pub Etiquette in Britain

英国的酒吧礼仪

在公共场所,英国人讲究先来后到,但在生意兴隆的酒吧里看不到排队的现象,整个酒吧井然有序。如果有一天你到英国酒吧消遣,你应该注意些什么呢?

Amazingly for British, who love queues, there is no formal line-upthe bar staff are skilled at knowing whose turn it is. You are permitted to try to attention, but there are rules about how to do this. Do not call out, tap coins on the counter, snap your finger or wave like a drowning swimmer. Do not scowl or sign or roll your eyes. And whatever you do, do not ring the bell hanging behind the counterthis is used by the landlord to signal closing time. The key thing is to catch the bar worker’s eyes. You could also hold an empty glass or some money, but do not wave them about. Do adopt an expectant, hopeful, even slightly anxious facial expression. If you look too contented and complacent, the bar staff may assume you are already being served.

Always say“please”and try to remember some of the British bar staffs hates. They do not like people to keep others waiting while they make up their minds. They don’t like people standing idly against the bar when there are a lot of customers waiting for service. And they do not like people who wait until the end of the order before asking for such drinks as Guinness stout which take considerably longer to pour than other drinks. If you follow these tips you should be able to buy yourself a drink. Speaking of tips, you should never offer the bar staff a cash gratuity. The correct behavior is to offer them a drink. Pubs pride themselves on their egalitarian. A tip in cash would be a reminder of their service role, whereas the offer of a drink is a friendly gesture.

Notes

scowl v. 怒容;皱眉         expectant  adj.  期待的

complacent  adj. 自满的        idly  adv. 无效地;懒洋洋地

stout  n. 烈性黑啤酒          gratuity  n. 小费

egalitarian   n. & adj. 平等;平均主义(的)

Which statement is true?

A. The British bar staffs dislike people who make up their minds immediately.

B. They like people who can wait in line.

C. They hope people who want to have another drink ring the bell hanging behind the counter.

D. If you offer them a drink to express your tips, they will feel happy.

 

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科目:高中英语 来源: 题型:051

阅读理解

Pub Etiquette in Britain

英国的酒吧礼仪

在公共场所,英国人讲究先来后到,但在生意兴隆的酒吧里看不到排队的现象,整个酒吧井然有序。如果有一天你到英国酒吧消遣,你应该注意些什么呢?

Amazingly for British, who love queues, there is no formal line-upthe bar staff are skilled at knowing whose turn it is. You are permitted to try to attention, but there are rules about how to do this. Do not call out, tap coins on the counter, snap your finger or wave like a drowning swimmer. Do not scowl or sign or roll your eyes. And whatever you do, do not ring the bell hanging behind the counterthis is used by the landlord to signal closing time. The key thing is to catch the bar worker’s eyes. You could also hold an empty glass or some money, but do not wave them about. Do adopt an expectant, hopeful, even slightly anxious facial expression. If you look too contented and complacent, the bar staff may assume you are already being served.

Always say“please”and try to remember some of the British bar staffs hates. They do not like people to keep others waiting while they make up their minds. They don’t like people standing idly against the bar when there are a lot of customers waiting for service. And they do not like people who wait until the end of the order before asking for such drinks as Guinness stout which take considerably longer to pour than other drinks. If you follow these tips you should be able to buy yourself a drink. Speaking of tips, you should never offer the bar staff a cash gratuity. The correct behavior is to offer them a drink. Pubs pride themselves on their egalitarian. A tip in cash would be a reminder of their service role, whereas the offer of a drink is a friendly gesture.

Notes

scowl v. 怒容;皱眉         expectant  adj.  期待的

complacent  adj. 自满的        idly  adv. 无效地;懒洋洋地

stout  n. 烈性黑啤酒          gratuity  n. 小费

egalitarian   n. & adj. 平等;平均主义(的)

Which statement is true?

A. The British bar staffs dislike people who make up their minds immediately.

B. They like people who can wait in line.

C. They hope people who want to have another drink ring the bell hanging behind the counter.

D. If you offer them a drink to express your tips, they will feel happy.

 

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科目:高中英语 来源:英语教研室 题型:050

阅读理解

Table Manners in America

美国餐桌礼仪

    吃的礼节在不同的国度存在着明显的差异。如在我们中国家庭做客,主人会盛情款待你;你吃得越多,主人就会越高兴,还不时会给你添菜斟酒。但如果你把国内这些挺有礼貌的习惯带到美国,就可能会被认为不文雅或缺少修养……

    When eating at home with guests or eating outthere are several table manners that are generally observed

    Most meals served in American homes are served “family style” this means that food is placed on platters or in large bowlsand passed around to each person at the tableEach person takes a little food and puts it on his or her plateand then passes the food to the next personIt is OK to ask for second helpings

If you are treating your lady friend to a meal at a nice restaurantit is polite to hold the chair for her while she sits downEach person orders their own food and drinksand it is polite to order items that are similar in price to the host’s orderBefore beginning your mealplace your napkin over your lapand remove it when the meal is completely finished

It is polite to wait until everyone at your table is served before you begin eatingin some instancesit is best to wait until the host begin eatingIt is not polite to rest your elbows on the tableOnly one hand should be on the table for most of the mealunless you need to cut meat or pass somethingAmericans do not chew with their mouths openor speak when their mouths are full of foodWhen drinking alcoholit is impolite to drink too much or get drunkIf you do not drinkyou will usually not be pressured to do soand you should likewise not pressure others to drink with you

    Notes

    platter n.大浅盘         napkin n.餐巾

instance  n.例子          lap n.膝上

elbow  n.肘部          alcohol  n.酒;含酒精的饮料

likewise  adv.同样;也

Comprehension questions

1In Americait is good manners _______when eating in a nice restaurant.

Ato order items that are similar in price to the host's order

Bto eat as much as you can

Cto put your elbows on the table

Dto eat and eat until only a little food remains on the table

2When eating outit is polite _______

Afor you to order food and drinks for everyone

Bto put your napkin on the table

Cto speak with your mouth full of food

Dfor everyone to order his or her own food and drinks

3When drinking alcohol_______

Ayou can put both your hands on the table

Byou can chew with your mouths open

Cyou should not drink too much or get drunk

Dyou are welcome to drink much or get drunk

 

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科目:高中英语 来源: 题型:051

阅读理解

Table Manners in America

美国餐桌礼仪

    吃的礼节在不同的国度存在着明显的差异。如在我们中国家庭做客,主人会盛情款待你;你吃得越多,主人就会越高兴,还不时会给你添菜斟酒。但如果你把国内这些挺有礼貌的习惯带到美国,就可能会被认为不文雅或缺少修养……

    When eating at home with guests or eating outthere are several table manners that are generally observed

    Most meals served in American homes are served “family style” this means that food is placed on platters or in large bowlsand passed around to each person at the tableEach person takes a little food and puts it on his or her plateand then passes the food to the next personIt is OK to ask for second helpings

If you are treating your lady friend to a meal at a nice restaurantit is polite to hold the chair for her while she sits downEach person orders their own food and drinksand it is polite to order items that are similar in price to the host’s orderBefore beginning your mealplace your napkin over your lapand remove it when the meal is completely finished

It is polite to wait until everyone at your table is served before you begin eatingin some instancesit is best to wait until the host begin eatingIt is not polite to rest your elbows on the tableOnly one hand should be on the table for most of the mealunless you need to cut meat or pass somethingAmericans do not chew with their mouths openor speak when their mouths are full of foodWhen drinking alcoholit is impolite to drink too much or get drunkIf you do not drinkyou will usually not be pressured to do soand you should likewise not pressure others to drink with you

    Notes

    platter n.大浅盘         napkin n.餐巾

instance  n.例子          lap n.膝上

elbow  n.肘部          alcohol  n.酒;含酒精的饮料

likewise  adv.同样;也

Comprehension questions

1In Americait is good manners _______when eating in a nice restaurant.

Ato order items that are similar in price to the host's order

Bto eat as much as you can

Cto put your elbows on the table

Dto eat and eat until only a little food remains on the table

2When eating outit is polite _______

Afor you to order food and drinks for everyone

Bto put your napkin on the table

Cto speak with your mouth full of food

Dfor everyone to order his or her own food and drinks

3When drinking alcohol_______

Ayou can put both your hands on the table

Byou can chew with your mouths open

Cyou should not drink too much or get drunk

Dyou are welcome to drink much or get drunk

 

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科目:高中英语 来源:浙江省五校2012届高三第一次联考英语试题 题型:050

阅读理解

  Below is a page adapted from an English dictionary.

  stick

  verb(stuck, stuck)

  push sth in

  [+adv./prep.] to push sth, usually a sharp object, into sth; to be pushed into sth:[VN] The nurse stuck the needle into my arm.◆ Don't stick your fingers through the bars of the cage.◆ [V] I found a nail sticking in the tyre.

  attach

  [+adv./prep.] to fix sth to sth else, usually with a sticky substance; to become fixed to sth in this way:[VN] He stuck a stamp on the envelope.◆ We used glue to stick the broken pieces together.◆ I stuck the photos into an album.◆ [V] Her wet clothes were sticking to her body.◆ The glue's useless-the pieces just won't stick.

  put

  [VN +adv./prep.](informal)to put sth in a place, especially quickly or carelessly:Stick your bags down there.◆ He stuck his hands in his pockets and strolled off.◆ Can you stick this on the noticeboard? ◆ Peter stuck his head around the door and said, 'Coffee, anyone?' ◆(spoken)Stick 'em up!(=put your hands above your head-I have a gun)

  become fixed

  [V]~(in sth)to become fixed in one position and impossible to move:The key has stuck in the lock.◆ This drawer keeps sticking.

  difficult situation

  (BrE, informal)(usually used in negative sentences and questions)to accept a difficult or unpleasant situation or person:[VN] I don't know how you stick that job.◆ They're always arguing-I can't stick it any longer.◆ The problem is, my mother can't stick my boyfriend.◆ [V -ing] John can't stick living with his parents.

  become accepted

  [V] to become accepted:The police couldn't make the charges stick(=show them to be true).◆ His friends called him Bart and the name has stuck(=has become the name that everyone calls him).

  [V] to not take any more cards

  Idioms:stick in your mind(of a memory, an image, etc.)to be remembered for a long time:One of his paintings in particular sticks in my mind.

  stick in your throat/craw(informal)

  (of words)to be difficult or impossible to say:She wanted to say how sorry she was but the words seemed to stick in her throat.

  (of a situation)to be difficult or impossible to accept; to make you angry

  stick your neck out(informal)to do or say sth when there is a risk that you may be wrong:I'll stick my neck out and say that Bill is definitely the best candidate for the job.

  stick to your guns(informal)to refuse to change your mind about sth even when other people are trying to persuade you that you are wrong

  Phrasal Verbs:stick around(informal)to stay in a place, waiting for sth to happen or for sb to arrive:Stick around; we'll need you to help us later.

  stick at sth to work in a serious and determined way to achieve sth:If you want to play an instrument well, you've got to stick at it.

  stick by sb [no passive] to be loyal to a person and support them, especially in a difficult situation:Her husband was charged with fraud but she stuck by him.

  stick by sth [no passive] to do what you promised or planned to do:They stuck by their decision.

  stick sth<->down(informal)to write sth somewhere:I think I'll stick my name down on the list.

  stick out to be noticeable or easily seen:They wrote the notice in big red letters so that it would stick out.

  stick sth<->out(of sth)to be further out than sth else or come through a hole; to push sth further out than sth else or through a hole:His ears stick out.◆ She stuck her tongue out at me.◆ Don't stick your arm out of the car window.

  stick to sth

  to continue doing sth in spite of difficulties:She finds it impossible to stick to a diet.

  to continue doing or using sth and not want to change it:He promised to help us and he stuck to his word(=he did as he had promised).◆ 'Shall we meet on Friday this week?' 'No, let's stick to Saturday.' ◆ She stuck to her story.

  stick together(informal)(of people)to stay together and support each other:We were the only British people in the town so we tended to stick together.

  stick up to point upwards or be above a surface:The branch was sticking up out of the water.

  stick with sb/sth [no passive](informal)

  to stay close to sb so that they can help you:Stick with me and I'll make you a millionaire!

  to continue with sth or continue doing sth:They decided to stick with their original plan.

  noun

  from tree

  [C] a thin piece of wood that has fallen or been broken from a tree:We collected dry sticks to start a fire.◆ The boys were throwing sticks and stones at the dog.◆ Her arms and legs were like sticks(=very thin).

  for walking

  [C](especially BrE)=WALKING STICK:The old lady leant on her stick as she talked.

  in sport

  [C] a long thin object that is used in some sports to hit or control the ball:a hockey stick

  long thin piece

  [C](often in compounds)a long thin piece of sth:a stick of dynamite ◆ carrot sticks ◆(AmE)a stick of butter

  [C](often in compounds)a thin piece of wood or plastic that you use for a particular purpose:pieces of pineapple on sticks ◆ The men were carrying spades and measuring sticks.

  in plane/vehicle

  [C](informal, especially AmE)the control stick of a plane

  [C](informal, especially AmE)a handle used to change the GEARS of a vehicle

  for orchestra

  [C] a BATON, used by the person who CONDUCTS an orchestra

  criticism

  [U](BrE, informal)criticism or harsh words:The referee got a lot of stick from the home fans.

  country areas

  (the sticks)[pl.](informal)country areas, a long way from cities:We live out in the sticks.

  person

  [C](old-fashioned, BrE, informal)a person:He's not such a bad old stick.

(1)

When Jimmy says:“Every morning, I have to take the crowded bus to school, which I really can't stick.”, he may feel _________.

[  ]

A.

worried

B.

curious

C.

annoyed

D.

discouraged

(2)

Due to her fashionable dress, the woman stuck out when she was walking in the street.“stuck out” in this sentence means “_________”.

[  ]

A.

be noticeable

B.

be followed

C.

be admired

D.

be envied

(3)

When I was in trouble, Paul was the only one who _________ to help me.

[  ]

A.

stuck in his throat

B.

stuck together

C.

stuck up

D.

stuck his neck out

(4)

Sally said to me:“Try a peaceful life out in the sticks, and you will experience something totally different.” She means _________.

[  ]

A.

I should go to the woods to enjoy a new life.

B.

I should ignore the criticism and enjoy myself.

C.

I should go to the remote areas to have a change.

D.

I should go out by plane instead of by train to change my feelings.

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