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阅读下列短文,从每题所给的A、B、C、D四个选项中,选出最佳选项。

  Never go into a supermarket hungry!This is a good piece of advice.If you go shopping for food before lunchtime, you'll probably buy more than you plan to.Unfortunately, however, just this advice isn't enough for consumers these days.Modern shoppers need an education in how not to buy things at the store.First, you check the weekly newspaper ads.Find out the items that are on sale and decide if you really need these things.In other words, don't buy anything just because it's cheaper than usual!“New and Improved!”or“All Natural”on the front of a package influence you.Instead, read the list of ingredients(contents)on the back.Third, compare prices: that is, you should examine the prices of both different brands and different sizes of the same brand.

  Another suggestion for consumers is to buy ordinary items instead of famous brands.Ordinary items in supermarkets come in plain packages.These products are cheaper because producers don't spend much money on packing or advertising.The quality, however, is usually as good as the quality of well-known name brands.In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous.Shopping in discount clothing stores can help you save a lot of money.Although these stores aren't very attractive, and they usually do not have individual dressing rooms, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores.

  Wise consumers read magazine ads and watch TV commercials, but they do this with one advantage: knowledge of the psychology behind the ads.In other words, well-informed consumers watch for information and check for misinformation.They ask themselves questions: Is the advertiser hiding something in small print at the bottom of the page?Is there any real information in the commercial, or is the advertiser simply showing an attractive image?With the answers to these questions, consumers can make a wise choice.

(1)

All the following statements are true about the phrase “ordinary items” in Paragraph 2

except ________.

[  ]

A.

ordinary items never say “New and Improved” or “All Natural”

B.

ordinary products are usually cheaper than famous brands

C.

producers spend less money on packaging of ordinary items

D.

the quality of ordinary items is usually as good as that of famous brands

(2)

What does the writer think about ads?

[  ]

A.

They are believable.

B.

They are attractive.

C.

They are full of misinformation.

D.

They are helpful to wise consumers.

(3)

One of the author's suggestions to consumers is ________.

[  ]

A.

to make use of ads

B.

not to buy items with words like “New and Improved” or “All Natural”

C.

to buy high quality items such as famous brands after lunch

D.

to buy all ordinary items instead of famous brands

(4)

The author implies that ________.

[  ]

A.

going into the supermarket hungry, you may buy more than you plan to

B.

the quality of ordinary items is usually high and the prices are relatively low

C.

you save a lot of money by shopping in discount clothing stores

D.

ads sometimes don't tell the truth

答案:1.A;2.D;3.A;4.D;
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           A

Researchers who helped discover a new species of Mexican butterfly are offering to sell the naming rights to raise money to fund more research. Co-discoverer Andrew Warren is hoping to raise at least $50,000 by auctioning(拍卖) off the rights to name the 4-inch “owl eye” butterfly, which lives in Sonora, a Mexican state bordering Arizona.

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According to the scientific tradition, discoverers of a new species have the say in naming it. In recent years, some discoverers have auctioned off their naming rights to raise money.

Warren said the amount being sought for the butterfly is not out of the question, noting that naming rights for a new monkey species brought in $650,000 two years ago. A group of 10 new fish species that went on the naming auction block at the same time earlier this year brought in a total of $2 million.

The butterfly discovered by Warren and researcher George Austin ranges as far north as Mexico.

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Why will the researchers sell the naming rights of the butterfly?

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A
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