科目:高中英语 来源: 题型:阅读理解
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf. Colouring, for example, varies according to what the producers are trying to sell.Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours.Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective.
Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm. The size of a product can attract a shopper.But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product.The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
Which of the following may trick a shopper into buying a product according to the text?
A.The cost of its package. B.The price of the product.
C.The colour of its package. D.The brand name of the product.
The underlined part “the colours turned the customers off”(in Par A.3 ) means that the colours _____.
A.attracted the customers strongly B.had weak effects on the customers
C.tricked the customers into shopping D.caused the customers to lose interest
Which of the following is the key to the success in product sales?
A.The way to promote goods. B.The discovery of a genius.
C.The team to produce a good product. D.The brand name used by successful producers.
Which of the following would be the best title for this text?
A.Choice of Good Products B.Disadvantages of Products
C.Effect of Packaging on Shopping D.Brand Names and Shopping Tricks
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科目:高中英语 来源: 题型:阅读理解
We have designed all our bank cards to make your life easier .
How to use your Nat West Servicecard .
As a Switch card , it lets you par for all sorts of goods and services , wherever you see the Switch logo(标志;标识). The money comes straight out of your account, so you can spend as much as you like as long as you have enough money ( or an agreed overdraft (透支) to cover it . It is also a cheque guarantee (担保 ) for up to the amount shown on the card . And it gives you free access to your money from over 31,000 each machines across the UK.
How to use your Nat West Cashcard
You can use your Cashcard as a Solo card to pay for goods and services wherever you see the Solo logo . It can also give you access to your account and your cash from over 31,000 cash machines nationwide . You can spend or withdraw (提取 ) what you have in you account , or as much as your agreed overdraft limit .
Using your cards abroad
You can also use your Servicecard and Cashcard when you're abroad . You can withdraw cash machines and pay for goods and services wherever you acc the Cirrus or Macatro logo displayed .
We take a commission charge (手续费 ) of 2.25% of cash withdrawal you make ( up to &4 ) and a commission .
Charge of 75 pence every time you use Maestro to pay for goods or services. We also apply a foreign-exchange transaction fee of 2.65%.
How to use your Nat West Credit Card
With your credit card you can do the following:
* Pay for goods and services and enjoy up to 56 days interest-free credit.
* Pay in over 24 million shops worldwide that display the Mastercard or Visa logos.
* Collect one AIR MILE for every £20 of spending that appears on your statement(结算单).
(This does not include foreign currency or traveller’s cheques bought,interest and other charges.)
If you carry the Servicecard or the Cashcard.
A.you can use it to guarantee things as you wish
B.you can draw your money from cash machines conveniently
C.you can spend as much money as you like without a limit
D.you have to pay some extra money when you pay for services in the UK
If you withdraw £200 from a cash machine abroad,you will be charged .
A.£4 B.£4.5 C.£5.25 D.£5.3
Which of the following is TRUE about using your NatWest Credit Card?
A.You have to pay back with interest within 56 days.
B.You will be charged some interest beyond two months.
C.You can use the card in any shop across the world.
D.You will gain one air mile if you spend £20 on traveller’s cheques.
The purpose of the passage is to show you how to .
A.play your cards right B.use your cards abroad
C.draw cash with your cards D.pay for goods with your cards
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科目:高中英语 来源:2011届浙江省金华一中高三10月月考英语卷 题型:阅读理解
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf. Colouring, for example, varies according to what the producers are trying to sell.Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours.Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective.
Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm. The size of a product can attract a shopper.But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product.The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
【小题1】Which of the following may trick a shopper into buying a product according to the text?
A.The cost of its package. | B.The price of the product. |
C.The colour of its package. | D.The brand name of the product. |
A.The way to promote goods. | B.The discovery of a genius. |
C.The team to produce a good product. | D.The brand name used by successful producers. |
A.Choice of Good Products | B.Disadvantages of Products |
C.Effect of Packaging on Shopping | D.Brand Names and Shopping Tricks |
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科目:高中英语 来源:2010-2011学年浙江省高三10月月考英语卷 题型:阅读理解
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf. Colouring, for example, varies according to what the producers are trying to sell.Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours.Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective.
Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm. The size of a product can attract a shopper.But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product.The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
1.Which of the following may trick a shopper into buying a product according to the text?
A.The cost of its package. B.The price of the product.
C.The colour of its package. D.The brand name of the product.
2.The underlined part “the colours turned the customers off”(in Par A.3 ) means that the colours _____.
A.attracted the customers strongly B.had weak effects on the customers
C.tricked the customers into shopping D.caused the customers to lose interest
3.Which of the following is the key to the success in product sales?
A.The way to promote goods. B.The discovery of a genius.
C.The team to produce a good product. D.The brand name used by successful producers.
4.Which of the following would be the best title for this text?
A.Choice of Good Products B.Disadvantages of Products
C.Effect of Packaging on Shopping D.Brand Names and Shopping Tricks
查看答案和解析>>
科目:高中英语 来源:2008年高考试题(福建卷)解析版 题型:阅读理解
We have deaigned all our bank cards to make your life easier .
How to use your NatWest Servicecard .
As a Switch card , it lets you par for all sorts of goods and services , wherever you see the Switch logo . The money comes straight out of your account, so you can spend as much as you like as long as you have enough money ( or an agreed overdraft (透支) to cover it . It is also a cheque guarantee (担保 ) for up to the amount ahown on the card . And it gives you free access to your money from over 31,000 each machines across the UK.
How to use your NatWest Cashcard
You can use your Cashcard as a Sulo card to pay for goods and services wherever you see the Solo logo . It can also give you access to your account and your cash from over 31,000 cash machines nationwide . You can spend or withdraw (提取 ) what you have in you account , or as much as your agreed overdraft limit .
Using your cards abroad
You can also use your Servicecard and Cashcard when you're abroad . You can witludraw cash machines and pay for goods and services wherever you acc the Cirrus or Macatro logo displayed .
We take a commission charge (手续费 ) of 2.25% of cash withdrawal you make ( up to &4 ) and a commission .
Charge of 75 pence every time you use Maestro to pay for goods or services. We also apply a foreign-exchange transaction fee of 2.65%.
How to use your Nat West Credit Card
With your credit card you can do the following:
* Pay for goods and services and enjoy up to 56 days interest-free credit.
* Pay in over 24 million shops worldwide that display the Mastercard or Viss logos.
* Collect one AIR MILE for every £20 of spending that appears on your statement(结算单).
(This does not include foreign currency or traveller’s cheques bought,interest and other charges.)
1.If you carry the Servicecard or the Casheard , .
A.you can use it to guarantee things as you wish
B.you can draw your money from cash machines conveniently
C.you can spend as much money as you like without a limit
D.you have to pay some extra money when you pay for services in the UK
2.If you withdraw £200 from a cash machine abroad,you will be charged .
A.£4 B.£4.5 C.£5.25 D.£5.3
3.Which of the following is TRUE about using your NatWest Credit Card?
A.You have to pay back with interest within 56 days.
B.You will be charged some interest beyond two months.
C.You can use the card in any shop across the world.
D.You will gain one air mile if you spend £20 on traveller’s cheques.
4.The purpose of the passage is to show you how to .
A.play your cards right B.use your cards abroad
C.draw cash with your cards D.pay for goods with your cards
查看答案和解析>>
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