9.Electronic book publishing has many of the same risks and opportunities as electronic music publishing.By delivering text direct to the reader's computer screen,the e-book could cut down costs,and allow creators to deal directly with their audience,by passing(绕开)traditional publishers and traders.But it also raises the possibility of mass piracy(盗版).Phil Rance,founder and managing director of Online Originals,a London-based e-book publisher,sums it up,"No one wants Napster(在线音乐服务)to happen to books."
Indeed,the most popular MP3may have put the frighteners on an industry that generally operates some way behind the"bleeding edge".The Meta Group,a leading US-based market researcher,says publishers are far too concerned about protecting their rights,"We believe all the recent legal control over Napster is like putting a finger in a river that is already overflowing.Publishers need to deal with reality and come up with new ways to develop wide electronic distribution,asking the question:How can we use the certainty of wide distribution to our advantage?"
At the moment,most publishers would like to limit the use of e-books to the person who bought them,or to the computer used to download them.If that can be done,e-books become just an extra income stream in a publishing industry that would continue to operate the way it does today,according to Terry Robinson,business manager for Adobe's e-paper group."If you've cracked the digital rights aspect,you've cracked the market."He says.
Robert Nichols,Books Director at BOL agrees,"Rights management is absolutely important.Publishers just say that‘until copyright is secure,we are not going to talk'."
12.According to the text,what is the similarity of e-books to electronic music?D
A.They both avoid industry management.
B.They both result in piracy.
C.They both bring in much money to creators.
D.They both lead to price reduction.
13.From the text,we can infer thatC.
A.wide use of e-books may increase the income
B.the publishing markets should be brought back to normal
C.publishers haven't agreed on rights management up to now
D.most publishers prefer e-books for the extra income
14.What do publishers care most about e-books?B
A.Price.
B.Copyright.
C.Quality.
D.Design.
15.Which of the following can be the best title for this text?A
A.The E-book--a New and Big Challenge
B.The E-book--an Extra Income Stream
C.An Economic Rise from E-books
D.Changes Brought by E-books.
分析 主要阐述了电子书和电子音乐一样有危险和机会,即电子书面临巨大的挑战.电子书和电子音乐一样有危险和机会,即电子书面临巨大的挑战.出版商最关心的是版权,但是出版商们对出版行业的权利管理有着不同的意见.
解答 12.D 细节理解题.根据第一段"By delivering text direct to the reader's computer screen,the e-book could cut down costs,and allow creators to deal directly with their audience,by passing(绕开)traditional publishers and traders"可知,直接向使用者的电脑发送文本,电子书能够大量缩减费用并允许与创作者直接与观众见面,绕过了传统的出版商和读者.再根据"Electronic book publishing has many of the same risks and opportunities as electronic music publishingBut it also raises the possibility of mass piracy(盗版)"可知,现在的电子书和电子音乐一样价格会大幅度降低,故选B.
13.C 推理判断题.根据最后两段中的阐述"Publishers need to deal with reality and come up with new ways to develop 及most publishers would like to limit the use of e-books to the person who bought them,or to the computer及Publishers just say that‘until copyright is secure,we are not going to talk'"可知,出版商们对出版行业的权利管理有着不同的意见,即还没有统一的观点,故选C.
14.B 细节理解题.根据最后一段中"Publishers just say thatuntil copyright is secure,we are not going to talk'"可知,出版社说直到版权是安全的,我们才会说,由此可知,出版商最关心的是版权,故选B.
15.A 推理判断题.纵观全文和根据第一段中"Electronic book publishing has many of the same risks and opportunities as electronic music publishing"可知,电子书和电子音乐一样有危险和机会,即电子书面临巨大的挑战.故选A.
点评 本文是一篇文学艺术类阅读理解,题目涉及多道细节理解题,做题时结合原文和题目有针对性的找出相关语句进行仔细分析,结合选项选出正确答案.推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案,切忌胡乱猜测,一定要做到有理有据.