I have called the station and they told me the next train for Chongqing _____at 2:30.
A.will leave | B.left | C.has left | D.leaves |
科目:高中英语 来源:浙江省东阳中学、义乌中学、兰溪一中2007届高三期中联考试卷 英语 题型:050
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科目:高中英语 来源: 题型:阅读理解
Names have gained increasing importance in the competitive world of higher education. As colleges struggle for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton State College, for example, became the College of New Jersey nine years ago when it began raising admission standards and appealing to students from throughout the state.
“All I hear in higher education is, ‘Brand, brand, brand,’” said Tim Westerbeck, who specializes in branding and is managing director of Lippmann Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. “There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education.”
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became
Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of “naming structures”, “brand architecture” and “identity systems”, the university has come up with a new name: the
Changes in names generally show significant changes in how a college wants to be accepted. In changing its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban counties east of
Beaver College turned itself into
Many college officials said changing a name and image could produce vital results. At Arcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points, Juli Roebeck, an
51. Which of the following is NOT the reason for colleges to change their names?
A. They prefer higher education competition. B. They try to gain advantage in market share.
C. They want to project their image. D. They hope to make some changes.
52. It is implied that one of the most significant changes in higher education in the past decade is _________.
A. the brand B. the college name
C. the concept of marketing D. list of majors
53. The phrase “come up with” (Line 3, Para. 4) probably means ___________.
A. catch up with B. deal with C. put forward D. come to the realization
54. The case of name changing from Cal State, Hayward, to Cal State,East Bay indicates that the university ___________.
A. is observed by the society B. hopes to expand its influence
C. prefers to inform its teaching programs D. expects to enlarge its campus
55. According to the officials, the name change of
A. turned out very successful B. failed to attain its goal
C. got rid of some jokes D. transformed its status
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